Customer Reviews

InDesign Type: Professional Typography with Adobe InDesign (2nd Edition)

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I've used InDesign to produce literally hundreds of books, and I can honestly say that InDesign Type is the single most useful book on InDesign that I've ever run across. The book is not for an InDesign beginner. If you don't know the difference between kerning and leading, much of the material will be out of your scope. If you have the basics down, though, and want to start to refine your work, this is the book you want.

French illustrates every single feature discussed with an example...I find that not only remarkable but incredibly useful. For me, every chapter had at least one or two pieces of advice that I immediately applied to my work. I have the book on my desk right next to my style book and dictionary.

Having been in the Printing / Publishing business for thirty years, I did not need to learn how to do a layout, or typography, I needed to know how to fit the skills I have into the new paradigm, How to use and apply the skill I have using the new tools in Indesign. This book fills that bill exactly, and for those just starting out it will teach you how to use those skills as your typography skills grow as well. So you do not end up using a screw driver as a chisel, or using a hammer to pound on that chisel when you should be using a wooden mallet. It will make your life easier. Remember at ten percent profit margin if you spoil a $100.00 dollar job you have to do a thousand dollars worth of work to recover that loss. At 2% profit margin that amount jumps to five thousand dollars before you start to earn a profit again. This book helps you to do it right the first time and eliminate the errors that lead to the costly spoilage. To get it to look right the first time in soft proofing and not discover it at the press check.

The book takes a very different approach and there are few books that so eloquently wed a heritage of typographic tradition with up to date technical expertise that is both practical and accessible. As a teacher/trainer I find it great inspiration. There is one problem though, when I finally find an expression I want to remember I feel reluctant to but a highlighter to spoil the book.

Whether you are creating logos, websites, billboards, signage or a magazine spread, this a great book to have in your back pocket.