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"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book."—Guy Kawasaki, cofounder of Alltop, and author of Reality Check --This text refers to the Unknown Binding edition.
This fully updated and revised edition of Inbound Marketing builds on the enormous international success of the book that launched the inbound marketing movement. It provides the new playbook you need to get more free traffic from Google, build a business blog, create a social media following and analyze which of your marketing efforts are working.
With coverage of updated Search Engine Optimization tactics and the latest tools to build a social media following, marketing experts and HubSpot founders Brian Halligan and Dharmesh Shah provide detailed advice on how to get found online and convert visitors to leads and customers.
This fully updated edition includes new material??on the impact social media has on search and also provides a high-level overview of what viral marketing actually is. Inside you’ll find:
With Inbound Marketing, you'll gain access to insights from thousands of companies that have seen the power of this new model work for their own companies.
“If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.”
—SETH GODIN, author of Meatball Sundae
Inbound Marketing changes the way you think about marketing.
This book goes with me everywhere as a resource and I cannot recommend it enough to anyone in PR, Marketing or a business owner.
The book has valuable information for newcomers to inbound marketing as well as for seasoned veterans of inbound marketing.
This is a good reference book for content marketing. It helps small business build their web presence in an efficient way. Read morePublished 21 hours ago by SeoGuru
I just finished reading this book. While some of the information is outdated (i.e. Google Reader no longer exists and it doesn't mention Google Panda), the the information is still... Read morePublished 1 month ago by Heather Cassell
This book is just an extremely long explanation of what Inbound Marketing is (hint: it's just another word for content marketing). Read morePublished 1 month ago by M. Bass
Helped me get a foundational understanding of inbound marketing. Great supporting examples in each chapter, easy to follow. Would recommend to anyone new to inbound marketing.Published 1 month ago by Kevin O'Dea
Absolutely great! This book is a very detailed and useful in every sense of the word. Will serve as great reference material.Published 2 months ago by Esther Franklin
Bought this years ago and learned SO much. Also, follow these guys with their creation of Hub Spot which is an incredible company that I hope to have work with me in the future. Read morePublished 2 months ago by Martha Hennessy
As a classically trained CPG brand manager, this was a great resource to learn a structured approach to all the noise that has been exploding around us the last several years. Read morePublished 2 months ago by Dyshaun G. Muhammad
Brian Halligan is a genius, every marketing department needs to deconstruct their old structure and recreate it using inbound marketing strategies and tactics.Published 6 months ago by Jonathan Pavoni