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"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book."—Guy Kawasaki, cofounder of Alltop, and author of Reality Check
If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings; build a blog to promote your business; grow and nurture a community on social media sites; and analyze which of your online marketing efforts are working.
Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.
"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too." --Seth Godin, author of Meatball Sundae
"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book." --Guy Kawasaki, cofounder of Alltop, and author of Reality Check
I just finished reading this book. While some of the information is outdated (i.e. Google Reader no longer exists and it doesn't mention Google Panda), the the information is still... Read morePublished 1 month ago by Heather Cassell
This book is just an extremely long explanation of what Inbound Marketing is (hint: it's just another word for content marketing). Read morePublished 1 month ago by M. Bass
Helped me get a foundational understanding of inbound marketing. Great supporting examples in each chapter, easy to follow. Would recommend to anyone new to inbound marketing.Published 1 month ago by Kevin O'Dea
Absolutely great! This book is a very detailed and useful in every sense of the word. Will serve as great reference material.Published 2 months ago by Esther Franklin
Bought this years ago and learned SO much. Also, follow these guys with their creation of Hub Spot which is an incredible company that I hope to have work with me in the future. Read morePublished 2 months ago by Martha Hennessy
As a classically trained CPG brand manager, this was a great resource to learn a structured approach to all the noise that has been exploding around us the last several years. Read morePublished 2 months ago by Dyshaun G. Muhammad
Brian Halligan is a genius, every marketing department needs to deconstruct their old structure and recreate it using inbound marketing strategies and tactics.Published 6 months ago by Jonathan Pavoni
you can tell this book was owned by the gal, it is nice and new, my best second-hand book purchase so far, thank you!Published 7 months ago by ping