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This fully updated and revised edition of Inbound Marketing builds on the enormous international success of the book that launched the inbound marketing movement. It provides the new playbook you need to get more free traffic from Google, build a business blog, create a social media following and analyze which of your marketing efforts are working.
With coverage of updated Search Engine Optimization tactics and the latest tools to build a social media following, marketing experts and HubSpot founders Brian Halligan and Dharmesh Shah provide detailed advice on how to get found online and convert visitors to leads and customers.
This fully updated edition includes new material??on the impact social media has on search and also provides a high-level overview of what viral marketing actually is. Inside you’ll find:
With Inbound Marketing, you'll gain access to insights from thousands of companies that have seen the power of this new model work for their own companies.
“If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.”
—SETH GODIN, author of Meatball Sundae
BRIAN HALLIGAN is cofounder & CEO of HubSpot, an inbound marketing and sales software company that helps businesses transform how they get found and grow online. Brian also teaches Entrepreneurial Product Development and Marketing as a Senior Lecturer at MIT. Connect with Brian on Twitter @bhalligan.
DHARMESH SHAH is cofounder & CTO of HubSpot and an angel investor in over 50 technology startups. Dharmesh also authors OnStartups.com, a popular startup blog with over 400,000 members in its community, and is a frequent speaker on the topic of startups and marketing. Connect with Dharmesh on Twitter @dharmesh.
Describes the brand new world of Internet-based marketing in terms that are easy to understand for a layman like me.Published 7 days ago by John T. Malloy
Really insightful book. I had been planning some of this for my website, and I believe this to be a very inspiring book on RSS and marketing. Read morePublished 18 days ago by Jones
If you are interested in learning more about the online marketing, this is a book that should be in your library. Read morePublished 1 month ago by Ellen Toay
I love this book, its full of great content, don't think twice about buying this book. :)Published 1 month ago by Sunshine0412
These guys and their company Hubspot have defined inbound marketing again and again. This is a new marketing science requiring constant A/B testing. Read morePublished 2 months ago by Alfred Getler
Really horrible book. It has a lot of outdated information such as recommending people to use a Flip camera to record content. A camera that hasn't been sold for years. Read morePublished 2 months ago by S.
Great book, quick read, focuses on reaching customers with little or o money...I like it!Published 2 months ago by laura stadler