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Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online Paperback – September 2, 2014


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Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online + The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business + The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product Details

  • Paperback: 224 pages
  • Publisher: Wiley; 2 edition (September 2, 2014)
  • Language: English
  • ISBN-10: 1118896653
  • ISBN-13: 978-1118896655
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 2.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #38,881 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

This fully updated and revised edition of Inbound Marketing builds on the enormous international success of the book that launched the inbound marketing movement. It provides the new playbook you need to get more free traffic from Google, build a business blog, create a social media following and analyze which of your marketing efforts are working.

With coverage of updated Search Engine Optimization tactics and the latest tools to build a social media following, marketing experts and HubSpot founders Brian Halligan and Dharmesh Shah provide detailed advice on how to get found online and convert visitors to leads and customers.

This fully updated edition includes new material??on the impact social media has on search and also provides a high-level overview of what viral marketing actually is. Inside you’ll find:

  • New sections on visual content, tools as content, and Google+
  • A new chapter on viral marketing for mere mortals
  • A bonus section on startup/entrepreneurial marketing

With Inbound Marketing, you'll gain access to insights from thousands of companies that have seen the power of this new model work for their own companies.

“If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.”
—SETH GODIN, author of Meatball Sundae

About the Author

BRIAN HALLIGAN is cofounder & CEO of HubSpot, an inbound marketing and sales software company that helps businesses transform how they get found and grow online. Brian also teaches Entrepreneurial Product Development and Marketing as a Senior Lecturer at MIT. Connect with Brian on Twitter @bhalligan.

DHARMESH SHAH is cofounder & CTO of HubSpot and an angel investor in over 50 technology startups. Dharmesh also authors OnStartups.com, a popular startup blog with over 400,000 members in its community, and is a frequent speaker on the topic of startups and marketing. Connect with Dharmesh on Twitter @dharmesh.


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Customer Reviews

4.4 out of 5 stars
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Easy to read.
.
The work of Brian Halligan and Dharmesh Shah have not only changed marketing forever, but changed selling as well.
Dennis Connelly
If you are interested in learning more about the online marketing, this is a book that should be in your library.
Ellen Toay

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By . on January 18, 2015
Format: Paperback
This book is basically about blog, social media and link building. It uses plain lauangue to address these topics, such as the tone of your content, the platforms to distriubute your content, etc. Easy to read. It's a good book. For more technical topics about content or search marketing, a book to get new online startups to take off is Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance. It addresses the most critical topics and tactics in the online marketing for a business: SEO, social media and Email Marketing at one central location. The book covers huge technical grounds in SEO, social media and email marketing in great details. It shows the readers the technical tips in on-page, off-page, server-side optimization and link building tactics while showing them the codes that are ready to use . Its critical tactics in FB marketing based on role playing will open your eyes. In addition, it gives the readers not only SEO Tips but also proven email marketing management tactics by tweaking the key email elements that they can apply right away.

For search marketing in terms of paid search, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition is the one to read. This book provides new perspectives on applying communication theory on today's online marketing campaign and paid search. It offers online business solutions, from demand generation all the way down to conversion.
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3 of 4 people found the following review helpful By Jim Barry on November 29, 2014
Format: Paperback Verified Purchase
For social media marketing courses aimed at lead generation and nurturing, Brian Halligan and Dharmesh Shah offer a complete primer on the subject. Their Inbound Marketing book provides a cradle-to-grave formula for applying social channels, SEO and content marketing as a substitute for outdated outbound marketing techniques.

The book, in my opinion, qualifies academically as a primary reading for select undergraduate level courses focused on lead nurturing. The recommendation is based on the following:

1) As pioneers in the field, the authors provide a convincing argument why marketing should be taught using non-interrupting, permissive approaches to trust building. Especially at a time when scholars and practitioners are bombarded with complex optimization strategies, brand storytelling trends, ever changing mobile marketing strategies and costly engagement tactics, this book serves as a refresher as to why we got here in the first place. Concepts like building remarkable content, using your website as a marketing hub, designing effective landing pages and strategic placing the right calls to action are often lost in today’s overcrowded library of content marketing books.

2) The book is well organized to fit a funnel strategy especially useful for sales personnel. Early chapters deal with getting found by prospects through quality content, social media and legitimate SEO tactics. Subsequent chapters take readers through the sales conversion process while updating us on visual content and software tools. Most books take the opposite approach, thereby making the case for revenue generation rather weak.
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3 of 4 people found the following review helpful By Charlie on September 24, 2014
Format: Kindle Edition Verified Purchase
it's a short book but has a lot of useful information and good tips. If you have any experience in online marketing, google ads, etc. you will know a lot of the info, but this book gives an added bonus by showing ways to apply your knowledge (and of course refreshing any of that knowledge) to an immediate strategy to begin your inbound marketing plans. I am glad I read it and plan on using its lessons
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4 of 6 people found the following review helpful By SoCal92253 on September 23, 2014
Format: Paperback Verified Purchase
Three cheers for the founders of HubSpot who wrote their own soft sell. It’s not to say that the book does not accurately cover all the dive-in layers of Inbound Marketing available. It does, and offers broad insight for how any business could harness such. Since I enjoy analytics and analysis, I enjoyed the topics covered for the importance of measuring what works, how you know what works, and letting go of what is non productive. Conversion is a reality pill that does not come with a spoonful of sugar at times. Numbing analytic analysis is hard for most businesses to swallow. I also agree with what is covered concerning intrusion marketing, and why it has no room in online marketing. Digressing though, the chapter covering SEO is 50% up to speed with 50% behind. That’s Verizon’s uploads equally downloads motto these days. It is definitely not written to provide an non techie entrepreneur sufficient panoramas. If you’re an online marketer, add this book to your library. Will it make you wiser? That I think will depend on your real world experiences as well as education level. Will it refresh or possibly have you reassess? Maybe, it again will depend on your optic of inbound.
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