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This fully updated and revised edition of Inbound Marketing builds on the enormous international success of the book that launched the inbound marketing movement. It provides the new playbook you need to get more free traffic from Google, build a business blog, create a social media following and analyze which of your marketing efforts are working.
With coverage of updated Search Engine Optimization tactics and the latest tools to build a social media following, marketing experts and HubSpot founders Brian Halligan and Dharmesh Shah provide detailed advice on how to get found online and convert visitors to leads and customers.
This fully updated edition includes new material??on the impact social media has on search and also provides a high-level overview of what viral marketing actually is. Inside you’ll find:
With Inbound Marketing, you'll gain access to insights from thousands of companies that have seen the power of this new model work for their own companies.
“If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.”
—SETH GODIN, author of Meatball Sundae
BRIAN HALLIGAN is cofounder & CEO of HubSpot, an inbound marketing and sales software company that helps businesses transform how they get found and grow online. Brian also teaches Entrepreneurial Product Development and Marketing as a Senior Lecturer at MIT. Connect with Brian on Twitter @bhalligan.
DHARMESH SHAH is cofounder & CTO of HubSpot and an angel investor in over 50 technology startups. Dharmesh also authors OnStartups.com, a popular startup blog with over 400,000 members in its community, and is a frequent speaker on the topic of startups and marketing. Connect with Dharmesh on Twitter @dharmesh.
If you are interested in learning more about the online marketing, this is a book that should be in your library. Read morePublished 12 hours ago by Ellen Toay
I love this book, its full of great content, don't think twice about buying this book. :)Published 13 days ago by Sunshine0412
These guys and their company Hubspot have defined inbound marketing again and again. This is a new marketing science requiring constant A/B testing. Read morePublished 27 days ago by Alfred Getler
Really horrible book. It has a lot of outdated information such as recommending people to use a Flip camera to record content. A camera that hasn't been sold for years. Read morePublished 1 month ago by S.
Great book, quick read, focuses on reaching customers with little or o money...I like it!Published 1 month ago by laura stadler
Perfect for a startup like our company, Cloud Plus Partners.
We found answers to most of our questions and valuable steps to setup our program. Read more
Incredibly useful. Easy to understand. Easy to execute. A reminder and go to resource for building traffic.Published 1 month ago by Amazon Customer
A comprehensive read with in depth explanation of the Inbound Methodology, without being laborious on any one specific detail! Read morePublished 2 months ago by Anthony Fraga
I re worked my entire business 3.5 years ago to be an inbound marketing machine. We no longer advertise and business is growing. Thank guys.Published 2 months ago by Blind Brokers Network