Incognito: The Secret Lives of the Brain and over one million other books are available for Amazon Kindle. Learn more



or
Sign in to turn on 1-Click ordering
Sell Us Your Item
For a $2.00 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Start reading Incognito: The Secret Lives of the Brain on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.
Sorry, this item is not available in
Image not available for
Color:
Image not available

To view this video download Flash Player

 

Incognito: The Secret Lives of the Brain [Hardcover]

David Eagleman
4.3 out of 5 stars  See all reviews (233 customer reviews)

List Price: $26.95
Price: $18.08 & FREE Shipping on orders over $25. Details
You Save: $8.87 (33%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 11 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
Want it tomorrow, May 21? Choose One-Day Shipping at checkout. Details

Formats

Amazon Price New from Used from
Kindle Edition --  
Hardcover $18.08  
Paperback $12.23  
Audible Audio Edition, Unabridged $20.95 or Free with Audible 30-day free trial
Image
Save on Popular Books This Summer
Browse our Bookshelf Favorites store for big savings on popular fiction, nonfiction, children's books, and more.

Book Description

May 31, 2011

If the conscious mind—the part you consider to be you—is just the tip of the iceberg, what is the rest doing?
 
In this sparkling and provocative new book, the renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate surprising mysteries: Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Why do you hear your name being mentioned in a conversation that you didn’t think you were listening to? What do Ulysses and the credit crunch have in common? Why did Thomas Edison electrocute an elephant in 1916? Why are people whose names begin with J more likely to marry other people whose names begin with J? Why is it so difficult to keep a secret? And how is it possible to get angry at yourself—who, exactly, is mad at whom?
 
Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synesthesia, criminal law, artificial intelligence, and visual illusions, Incognito is a thrilling subsurface exploration of the mind and all its contradictions.


Best Value

Buy Design in Nature: How the Constructal Law Governs Evolution in Biology, Physics, Technology, and Social Organizations and get Incognito: The Secret Lives of the Brain at an additional 5% off Amazon.com's everyday low price.

Design in Nature: How the Constructal Law Governs Evolution in Biology, Physics, Technology, and Social Organizations + Incognito: The Secret Lives of the Brain
Buy together today: $31.80

Show availability and shipping details



Editorial Reviews

Review

“A stunning exploration of the 'we' behind the 'I'. Eagleman reveals, with his typical grace and eloquence, all the neural magic tricks behind the cognitive illusion we call reality.” –Jonah Lehrer,  author of How We Decide

“Eagleman has a talent for testing the untestable, for taking seemingly sophomoric notions and using them to nail down the slippery stuff of consciousness.” –New Yorker

“Your mind is an elaborate trick, and mastermind David Eagleman explains how the trick works with great lucidity and amazement. Your mind will thank you.” –Kevin Kelly, Wired Magazine

“A fun read by a smart person for smart people…it will attract a new generation to ponder their inner workings.” –New Scientist

“Written in clear, precise language, the book is sure to appeal to readers with an interest in psychology and the human mind, but it will also please people who just want to know, with a little more clarity, what is going on inside their own skulls.” –Booklist 

“Original and provocative…Incognito is a smart, captivating book that will give you a prefrontal workout.” –Nature 
 
“Incognito is fun to read, full of neat factoids and clever experiments...Eagleman says he’s looking to do for neuroscience what Carl Sagan did for astrophysics, and he’s already on his way.” –Texas Monthly

"Although Incognito is face-paced, mind-bending stuff, it's a book for regular folks. Eagleman does a brilliant job refining heavy science into a compelling read. He is a gifted writer." -Houston Chronicle

“A popularizer of impressive gusto…[Eagleman] aims, grandly, to do for the study of the mind what Copernicus did for the study of the stars.” –New York Observer 

“The journey to the heart of neurological darkness is also a kind of safari, and we spend a lot of time taking in the marvelous birds…Incognito proposes a grand new account of the relationship between consciousness and the brain. It is full of dazzling ideas, as it is chockablock with facts and instances.” –The New York Observer   
 
“Incognito does the right thing by diving straight into the deep end and trying to swim. Eagleman, by imagining the future so vividly, puts into relief just how challenging neuroscience is, and will be.” –Boston Globe 
 
“Appealing and persuasive.” –Wall Street Journal

“Eagleman has a nice way with anecdotes and explanations…delightful.” –The Observer’s Very Short List
 
“Eagleman presents difficult neuroscience concepts in an energetic, casual voice with plenty of analogies and examples to ensure that what could easily be an overwhelming catalog of facts remains engaging and accessible…the ideas in Eagleman’s book are well-articulated and entertaining, elucidated with the intelligent, casual tone of an enthusiastic university lecturer.” –The Millions
 
“A fascinating, dynamic, faceted look under the hood of the conscious mind...Equal parts entertaining and illuminating, the case studies, examples and insights in Incognito are more than mere talking points to impressed at the next dinner party, poised instead to radically shift your understanding of the world, other people, and your own mind.” –Brain Pickings

“Eagleman engagingly sums up recent discoveries about the unconscious processes that dominate our mental life.” –The New York Times Book Review 
 
“Fascinating…Eagleman has the ability to turn hard science and jargon into interesting and relatable prose, illuminating the mind’s processes with clever analogies and metaphors.” –Salt Lake City Weekly
 
“A great beach read.“ –Philadelphia City Paper
 
“Touches on some of the more intriguing cul-de-sacs of human behavior.“ –Santa Cruz Sentinel

“Startling…It’s a book that will leave you looking at yourself—and the world—differently.” –Austin American Statesman
 
“Incognito feels like learning the secrets of a magician. In clear prose, Eagleman condenses complex concepts and reinforces his points through analogies, pop culture, current events, optical illusions, anecdotes, and fun facts.” –Frontier Psychiatrist
 
“One of those books that could change everything.” –Sam Snyder, blog

“Sparkling and provocative…a thrilling subsurface exploration of the mind and all its contradictions.” –Louisville Courier-Journal  
 
“Buy this book. The pithy observations, breezy language and wow-inducing anecdotes provide temporary pleasure, but the book’s real strength is in its staying power.“ –Science News
 
“A whirlwind, high-definition look at the neural underpinnings of our everyday thinking and perception…fascinating.” –Brettworks.com

“Eagleman embodies what is fascinating, fun, and hopeful about modern neuroscience.” –Brainstorm.com  
 
“After you read Eagleman’s breezy treatment of the brain, you will marvel at how much is illusory that we think is real, and how we sometimes function out autopilot without consciously knowing what is happening…This is a fascinating book.” –The Advocate
 
“A pleasure to read…If a reader is looking for a fun but illuminating read, Incognito is a good choice. With its nice balance between hard science and entertaining anecdotes, it is a good alternative to the usual brainless summer blockbusters.” –Deseret News
 
“Funny, gripping and often shocking…Eagleman writes great sentences of the sort that you might be inclined to read to those in your general vicinity.” –bookotron.com

Incognito reads like a series of fascinating vignettes, offering plenty of pauses for self-reflection. Eagleman’s anecdotes are funny and easily tie to the concepts he explains. Moreover, his enthusiasm for the subject is obvious and contagious.” –Spectrum Culture

Incognito is popular science at its best…beautifully synthesized.” –Boston Globe Best of 2011

About the Author

David Eagleman is a neuroscientist at Baylor College of Medicine, where he directs the Laboratory for Perception and Action as well as the Initiative on Neuroscience and Law. His scientific research has been published in journals from Science to Nature, and his neuroscience books include Wednesday Is Indigo Blue: Discovering the Brain of Synesthesia (with Richard Cytowic) and the forthcoming Live-Wired. He is also the author of the internationally best-selling book of fiction Sum: Forty Tales from the Afterlives.


Product Details

  • Hardcover: 304 pages
  • Publisher: Pantheon (May 31, 2011)
  • Language: English
  • ISBN-10: 0307377334
  • ISBN-13: 978-0307377333
  • Product Dimensions: 6.4 x 1.2 x 9.5 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (233 customer reviews)
  • Amazon Best Sellers Rank: #47,432 in Books (See Top 100 in Books)

More About the Author

I'm a neuroscientist during the day and a writer at night. As a believer in the endeavor of popular science, I travel frequently to give public lectures. It has been an incredible pleasure to meet warm, funny, like-minded readers everywhere I visit.

Customer Reviews

Most Helpful Customer Reviews
1,527 of 1,678 people found the following review helpful
2.0 out of 5 stars Derivative and vague June 5, 2011
Format:Hardcover
Perhaps I shouldn't have read this book. I am a neuroscientist, and clearly this is meant for a lay audience, however I often enjoy such books for their concise synthesis of research and the freedom they give the author to speculate. Unfortunately it became clear quickly that this would not be such a book - p.19 announces that the author is from the Malcolm Gladwell school of nonfiction "Why was Topsy the elephant electrocuted by Thomas Edison in 1919? ... is there a real Mel Gibson? ... why do strippers make more money at certain times of month?" Ask intriguing questions, link them with vague explanations, file them under a catchy one-word title, and voila NY Times bestseller. While I have little doubt that this book will do well commercially and be enjoyed by many, I cannot recommend it to anyone with a serious interest in neuroscience.

While chapter two is a solid introduction to perception as inference, it is downhill from there. It becomes clear that Eagleman is not interested in any systematic review of the unconscious factors that influence our decisions, but is merely interested in presenting flashy examples. This by itself wouldn't be so objectionable, if he had actually come up with interesting and novel examples, instead of simply reciting old standards and cribbing from other authors. Eagleman has borrowed so much of his material that V.S. Ramachandran should demand royalties. However, Eagleman apparently hasn't read Ramachandran carefully enough, as he references his paper "Why do gentlemen prefer blondes?", apparently unaware that the paper was satirical. How embarrassing.

Eagleman attempts to go beyond the flashy examples in Chapter 5, declaring that the brain is a "team of rivals." This reference to D.K. Goodwin's book about Lincoln is both unfortunate and vague. It is vague because Eagleman never makes it clear what the 'rivals' are. What neural circuits are competing? What are their respective computations? It is unfortunate because it just isn't a good analogy for the brain. If we stick with the simple rational-emotional dichotomy, the goal of 'rationality' is not to rival emotion. Emotion forms the basis for all rational computation - without emotion there is no goal. While it is cliche, Eagleman's second analogy to a corporation (with consciousness as CEO) seems a far better fit than a 'team of rivals'.

Chapter 6 is a rather sophomoric look at the legal implications of brain research. Forty self-important pages can be summarized by saying that Eagleman believes that the legal system should focus on rehabilitation. Eagleman speculates that future brain science will tell us how 'modifiable' a brain's circuits are, suggesting that 'prefrontal workout' could be used to rehabilitate certain transgressors - those who are hopeless would be 'warehoused'. Even with 'warehousing' of the incurable, Eagleman's view is fundamentally naive. He completely ignores the role of punishment as a deterrent. Stephen Pinker's take on this topic in 'The Blank Slate' is far more balanced and thoughtful.

The book ends with Eagleman offering the familiar refrain that consciousness is an unspecified emergent property, and then declaring himself agnostic on deeper questions. It's a disappointing ending to a disappointing book. Eagleman's material is for the most part derivative and cliched, and his attempts at synthesis are muddled and vague.
Was this review helpful to you?
87 of 98 people found the following review helpful
Format:Hardcover|Amazon Vine™ Review (What's this?)
This book is not only fascinating, but beautifully written. An example: "Your consciousness is like a tiny stowaway on a transatlantic steamship, taking credit for the journey without acknowledging the massive engineering underfoot" (pg 4). To anyone interested in the mind, it will be an illuminating read, because even if you have heard of some of the individual experiments mentioned in this book, this book pulls them all together into a revealing exploration of what the non-conscious part of the brain does, and how this all relates to aware consciousness.

As I read it, I feel like I am watching an excellent science documentary series. It is the best non-fiction book I have read in a long time. However, a caveat: cognitive science and artificial intelligence are some of my areas, so I do not know how interesting the book will be as a popular science book for the general audience.

The book contains some proposals, predictions, and speculations that are not yet borne out. It makes some strong claims about what consciousness is not, and how it emerges from the activities of the non-aware parts of brain activity. I find this interesting, but to some, this may detract. It certainly sets the stage for future work.

The one chapter that did not work so well was where he speculated on the legal system and how our notions of punishment should be altered as a consequence of things learned about neurology. It was less grounded and just contained a lot of hand waving.

There was an interesting profile of the author recently published in New Yorker magazine (April 25, 2011, p. 54-65). For me it made the book even richer by having first read the profile, to understand the interests, motivations, and background of the author. If you are interested in reading this book, you may enjoy reading the New Yorker profile first.
Was this review helpful to you?
216 of 255 people found the following review helpful
5.0 out of 5 stars Mind Blowing! April 17, 2011
Format:Hardcover|Amazon Vine™ Review (What's this?)
I thought I already knew quite a bit about neuroscience and human behavior, but I learned so much from this book that my mind is still reeling. While reading Incognito, I actually experienced the kind of spiraling mind-expansion that I haven't felt since...well...never mind....

The book, which is grounded in a massive amount of neuroscience research, is written in a conversational manner with lots of analogies and metaphors that make the information both accessible and retrievable. For example, consciousness is described as being like the CEO of a very large company, having little awareness of the details of day-to-day operation, responsible only for setting major goals and for adapting to major changes. While his metaphors become redundant at times (especially "team of rivals," a phrase repeated so often as to become irritating), the author is generally skilled at finding ways to explain complicated processes in a straightforward manner. He also creates opportunities for active engagement by providing optical illusions and mental exercises that help the reader actually experience some of the idiosyncrasies of the brain.

Since I had read some of the Amazon reviews before finishing the book, I was apprehensive about the penultimate chapter on the justice system and the concept of culpability. I thought the main point would be that nobody should be held culpable for misdeeds because so many of our actions are not under our control. But the author clearly states that "explanation does not equal exculpation." He does, however, suggest that although we don't currently have the scientific sophistication to find the biological underpinnings of all deviant behavior, we have learned enough to suggest that we will keep finding more explanations. This has some major implications for our justice system; the author explains it better than I can. All I will say is that this issue is extremely thought-provoking.

The final chapter begins with an eloquent brief description of the evolution of science and philosophy leading to the current efforts to find a "deeper understanding of the inner cosmos." He arrives at a humble conclusion regarding our current state of knowledge ("Does it seem reasonable that we are the first ones lucky enough to be born in the perfect generation, the one in which the assumption of a comprehensive science is finally true?") paired with a trust that the scientific method will keep revealing more about the wonders of the universe both outside and inside of our brains.

One of the more intriguing facts revealed in this book is that one part of the brain invents stories to justify what another part sees or feels. Our brains constantly look for order and reason, even when there is none, leading us to regularly reach erroneous conclusions. Now apply this to politics or intimate relationships. Thinking about the implications makes my head spin. And here's another thing I've learned. Just because that is my reaction in no way predicts that it will be yours. But if you are interested in human thought, feeling, and behavior or if you are interested in the interplay between biology and environment, I'm pretty sure that you will find this to be a stimulating, thought-provoking, and yes, maybe even a mind-blowing book.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
5.0 out of 5 stars Most interesting
The information was new to me and believable, and it was well written. I want to read more on the subject.
Published 7 days ago by wdbonham
4.0 out of 5 stars Secret Lives of the Brain
I am always interested in Brain books, so I thought this book was good. Fairly easy to read, and kept my interest.
Published 9 days ago by Roxie Wilkerson
5.0 out of 5 stars What we learn from studying our brain
A review of Incognito: the secret lives of the brain (2011) by David Eagleman

David Eagleman is a neuroscientist with expertise in genetics, evolution, animal behavior,... Read more
Published 11 days ago by Jerry Woolpy
5.0 out of 5 stars Cool Brain Info
This is all new info to me and it's like science fiction and mystery combined, yet it's true! Who knew!
Published 19 days ago by Deb Merrifield
5.0 out of 5 stars Fasinating
The book that I choose to read and do a review on is called "Incognito: The secret Lives of the Human Brian" by David Eagleman. The reason I choose this book was because Dr. Read more
Published 21 days ago by Neuroscience 101
3.0 out of 5 stars Interesting But Inconclusive In Some Areas.
As a general practice, I make it a point not to read reviews on books received on the Vine program. It's not fair to the author for me to have preconceived impressions prior to the... Read more
Published 21 days ago by H. J. Rossi
5.0 out of 5 stars There’s No Hiding the Success of Incognito: The Secret Lives of the...
Introduction

The success and popularity of David Eagleman’s newest book Incognito: The Secret Lives of the Brain is no secret. Read more
Published 26 days ago by Nicole Fledderman
4.0 out of 5 stars A book
This is an iteresting book. It wasn't what I thought it would be but it is interesting none the less. You better have your brain handy to read some of the book but there you go.
Published 27 days ago by TWilhite
5.0 out of 5 stars Neuroscience for everyone
I've heard the author, David Eagleman, present scientific research before in a scientific context. But don't worry--this book is a tour of neuroscience meant for everyone. Read more
Published 1 month ago by Kendall Giles
4.0 out of 5 stars Challenging to read
Not the easiest book to read - I didn't understand some of the very technical parts, but it was fascinating.
Published 1 month ago by Mary Anderton
Search Customer Reviews
Only search this product's reviews


Forums

There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
Topic:
First post:
Prompts for sign-in
 





Look for Similar Items by Category