Increase Your Web Traffic In a Weekend, 3rd Edition W/CD (In a Weekend (Premier Press)) 1st Edition

56 customer reviews
ISBN-13: 978-0761523130
ISBN-10: 0761523138
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About the Author

William R. Stanek has 15 years of hands-on experience with advanced programming and development. Over the years, his practical advice has helped programmers, developers, and network engineers all over the world. He has been a contributor to leading publications such as PC Magazine and has written, co-authored, or contribured to more than 20 computer books.
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Product Details

  • Series: In a Weekend (Premier Press)
  • Paperback: 336 pages
  • Publisher: Muska & Lipman/Premier-Trade; 1 edition (January 1, 2000)
  • Language: English
  • ISBN-10: 0761523138
  • ISBN-13: 978-0761523130
  • Product Dimensions: 9.1 x 7.4 x 0.8 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (56 customer reviews)
  • Amazon Best Sellers Rank: #6,471,089 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

30 of 30 people found the following review helpful By Manny Hernandez HALL OF FAME on August 10, 2002
Format: Paperback
This book, written in 1998 and revised in 2000, by Internet time standards can be considered outdated at the time of this writing (August 2002). The author unfortunately touched on a number of Web sites and tactics that nowadays are either dead (Web sites) or considered bad internet marketing practices (redirecting, use of link farms) that could actually get you delisted. The section on traffic analysis at least talks about a professional tool (WebTrends) but then goes down a long and unnecessarily technical talk about web logs that is sure to bore the heck out of non-technical readers. If you don't mind getting spammed big time, by registering for some of the services the author recommends that are still around, and don't mind dropping in the ranks of Google at all, then get this book and follow its advice. Otherswise, download (and pay) for a license of WebPosition Gold and read the book that Amazon sells about it.
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13 of 14 people found the following review helpful By PJY on July 16, 2000
Format: Paperback Verified Purchase
If you have never promoted your site and don't know the first steps, this is a good stating book. However, I found that I was already doing the things the author recommended and I wasn't getting the big number of hits I wanted. While the book shows straight forward ways to promote your web site, there aren't any tricks or secrets to give you an edge over the other 1 million web sites out there. If you are already listed in search engines and have well defined META tags in your web pages and want to find that extra idea to push you over the top, you probably won't find it here. However if you are new to site promotion, this is a good start.
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7 of 7 people found the following review helpful By Greg Mcateer on April 30, 2001
Format: Paperback
I did not have very high expectations for this book. After all, you are talking about ideas and concepts that change frequently and drastically. If you have never worked to promote your web site, then this is not a bad choice for an introduction. I like the way the author breaks down log files, talks about organizing your stats, etc.
However, web site promotion is a very dynamic and fast moving area of the Internet. This book will let you know how much you don't know. But if you want to actually learn more about promoting your site, go to the web and read the online sources. There are many free discussion boards, newsletters, etc. that will cut right to the heart of promoting your site. The concepts and beginning points outlined in this book are a good place to start, but it's like publishing a Yellow Pages for web sites, as soon as you do it...it's out of date and innacurate.
See ya
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9 of 10 people found the following review helpful By A Customer on November 20, 1998
Format: Paperback
   Success for any online business or any other form of online information sharing is dependent upon certain factors such as having a well designed Website, having a set purpose for the Website, having the motivation to succeed, and of course, how well the Website is being marketed. William Stanek has written Increase Your Web Traffic In a Weekend to assist Webmasters and other online people to effectively promote themselves!     The author does a superb job outlining sound strategies to promote any Website. This book is full of creative and necessary steps to take. For instance, Websites could be listed with a number of Internet search engines, business search engines, online Yellow Pages directories, and other specialized directories. Newsgroups and E-Mail are other forms of online exposure that can draw attention to a Website.      According to the author there are ways of determining who is visiting your Website, for what reasons, how often, from what locale, through what service, and which pages are being accessed more often. The use of guest books is one option. A good amount of time is taken to analyze the access logs most Website owners and Webmasters have available to them. Based upon information gleaned from guest books and access logs a Website can become a more productive marketing tool. You never know who may decide to drop by and for what reason. Find out today!      The author offers other helpful information on how best a Website can be promoted. Ideas such as using banner advertisements, offering give away incentives, holding contests, games, and sweepstakes are covered. Consider offering important information people can take with them and services they can put to use.Read more ›
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9 of 10 people found the following review helpful By Geoffrey Brown on January 21, 2000
Format: Paperback Verified Purchase
Anyone who depends on getting "eyeballs" for a living needs to read this book, if for no other reason than to see how other folks view the process. Yes, at time the author CAN sound like he is telling you "how to make a million at home in your spare time stuffing envelopes" but there is very decent content here, too. I had not GREPed in a long time -- it's not your usual "get rich quick" book that gets quite that specific. It's clear to me that the author has been there and done that. At first I wondered why he started off by plunging deep into access logs. It seemed kind of offputting -- possibly it was too technical for some of the reviewers who did not like the book. The fact that ultimately, if you cannot measure your web traffic your attempts at increasing it are just shots in the dark, becomes clear -- and really drives the direction of the rest of the book, redeemed that part for me. Really, my only criticism was that the book could have been 100 pages shorter if he had not gone into quite such repetitive detail about how to submit a site to particular directories or search engines. It seems to me that if you read the first part of the book and understood it, you really need little beyond the URLs of the directories and engines to submit effectively. I'm also glad to see the author has a new edition coming out only 2 years after the revised edition. In this field, that kind of frequency is needed.
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