Looking for a simple, low-cost way to attract visitors and advertisers to your Web site? You might have the most exciting, useful Web site in the world. The question is, are you getting any visitors? What about advertisers, so you can earn money from your site? Marketing your Web site and implementing strategies to increase your Web traffic might seem daunting at first, but in reality there are many low-cost ways to attract readers and advertisers to your site. "Increase Your Web Traffic In a Weekend, Fourth Edition" is the comprehensive reference you need to get started. Designed to present these marketing strategies in manageable chunks spread out over the course of a single weekend, this book covers everything from how to tailor your site for search engines, to how to place ads on other sites without spending a penny, to how to track and analyze your visitors and put that information to work for you. If you're ready for your Web site to attract the attention it so richly deserves, then this book is for you!
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About the Author
Jerry Lee Ford, Jr. is an author, educator, and an IT professional with over 19 years of experience in information technology, including roles as an automation analyst, technical manager, technical support analyst, automation engineer, and security analyst. He has a Masters in Business Administration from Virginia Commonwealth University in Richmond, Virginia. Jerry is also the author or co-author of 28 other books including Microsoft Visual Basic 2005 Express Edition Programming for the Absolute Beginner, Microsoft WSH and VBScript programming for the Absolute Beginner, and Microsoft Windows Shell Script Programming for the Absolute Beginner. He has over five years experience as an adjunct instructor teaching networking courses in Information Technology. He lives in Hanover, Virginia with his wife, Mary, and their children Alexander, William, and Molly.
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Most Helpful Customer Reviews
27 of 27 people found the following review helpful:
2.0 out of 5 stars
Basic and filled with (outdated) tricks,
By
This review is from: Increase Your Web Traffic In a Weekend, Revised Edition (Paperback)
This book, written in 1998 and revised in 2000, by Internet time standards can be considered outdated at the time of this writing (August 2002). The author unfortunately touched on a number of Web sites and tactics that nowadays are either dead (Web sites) or considered bad internet marketing practices (redirecting, use of link farms) that could actually get you delisted. The section on traffic analysis at least talks about a professional tool (WebTrends) but then goes down a long and unnecessarily technical talk about web logs that is sure to bore the heck out of non-technical readers. If you don't mind getting spammed big time, by registering for some of the services the author recommends that are still around, and don't mind dropping in the ranks of Google at all, then get this book and follow its advice. Otherswise, download (and pay) for a license of WebPosition Gold and read the book that Amazon sells about it.
13 of 14 people found the following review helpful:
3.0 out of 5 stars
Good starter book for web promotion,
By PJY "pjsailor" (Cumming, Ga USA) - See all my reviews
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This review is from: Increase Your Web Traffic In a Weekend, 3rd Edition (In a Weekend (Premier Press)) (Paperback)
If you have never promoted your site and don't know the first steps, this is a good stating book. However, I found that I was already doing the things the author recommended and I wasn't getting the big number of hits I wanted. While the book shows straight forward ways to promote your web site, there aren't any tricks or secrets to give you an edge over the other 1 million web sites out there. If you are already listed in search engines and have well defined META tags in your web pages and want to find that extra idea to push you over the top, you probably won't find it here. However if you are new to site promotion, this is a good start.
7 of 7 people found the following review helpful:
2.0 out of 5 stars
Out of Date,
This review is from: Increase Your Web Traffic In a Weekend, 3rd Edition (In a Weekend (Premier Press)) (Paperback)
This book is so out of date it shouldn't be available for purchase.
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Inside This Book
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First Sentence:
As incredible as it might seem, cyberspace contains more than 500 million Web pages. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
summertime activities area, search engine fundamentals, most banner exchanges, submission page, exclusion file, common log file format, visiting your site, referrer log, real estate directories, steady readership, specialty directories, access log, agent log, server log files, keyword list, indexed reference, client pull, top search engines, main page, average visit, search engines work, page views Key Phrases - Capitalized Phrases (CAPs): (learn more)
Attracting the Masses, Cool Site of the Day, Writer's Gallery, Starting Point, Net Metro, Internet Daily News, Internet Explorer, Estates Today, Promotion Figure, Gaining Lost Readers, Web Promoter's Log Book, Weekend Figure, Open House America, Totally Cool, Headbone Zone, Outlook Express, Page Not Found, Promoting Your Freebie, Selling Your Web Site, Super Pages, Too Cool, United States, Universal Studios New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
As incredible as it might seem, cyberspace contains more than 500 million Web pages. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
summertime activities area, search engine fundamentals, most banner exchanges, submission page, exclusion file, common log file format, visiting your site, referrer log, real estate directories, steady readership, specialty directories, access log, agent log, server log files, keyword list, indexed reference, client pull, top search engines, main page, average visit, search engines work, page views Key Phrases - Capitalized Phrases (CAPs): (learn more)
Attracting the Masses, Cool Site of the Day, Writer's Gallery, Starting Point, Net Metro, Internet Daily News, Internet Explorer, Estates Today, Promotion Figure, Gaining Lost Readers, Web Promoter's Log Book, Weekend Figure, Open House America, Totally Cool, Headbone Zone, Outlook Express, Page Not Found, Promoting Your Freebie, Selling Your Web Site, Super Pages, Too Cool, United States, Universal Studios New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
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- Microsoft SQL Server(TM) 7.0 Administrator's Pocket Consultant (Administrator Pkt Consultant) by William R. Stanek in Front Matter
- The Wave 4 Way to Building Your Downline by Richard Poe on page 141
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