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Increasing Hits and Selling More on Your Website [Paperback]

Greg Helmstetter (Author)
3.8 out of 5 stars  See all reviews (6 customer reviews)


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Book Description

0471169447 978-0471169444 January 7, 1997 1
Do your best customers know where to find you?

It can get pretty lonely out in cyberspace if nobody knows you're there. That's why this book gives you detailed, hands-on techniques for dramatically increasing the number of people who visit your site and special tactics for turning them into paying customers who come back for more. You'll get proven methods that have helped both small companies and large corporations increase the effectiveness of their Web sites.

Written especially for entrepreneurs, corporate marketing managers, small business owners, and consultants, this valuable guide gives you rare tips and tricks you need to know to make your site a commercial success.

You'll find out how to:
* Make your site irresistible to your target audience-and reach them using a proven 16-step promotional campaign
* Submit your site to hundreds of search engines and directories
* Create multiple revenue streams with only one site
* Guide customers through your site and close the sale
* Build word of mouth, create repeat customers, and charge for ad space on your site
* Cut the costs of setting up a site-from hiring freelance graphic designers to selecting Internet providers
* Avoid common marketing mistakes and outfox your competition

Visit this book's Web site at:

http://www.monsoon.org/book

Visit our Web site at: http://www.wiley.com/compbooks/

Editorial Reviews

From the Publisher

Over the last few years, thousands of businesses have set up shop on the Web. But even if you have a site open for business, there is a good chance your best customers don't know where you are. And if they do happen upon your cyber storefront, they might not be able to find what they need, or perhaps more tragically, can't find the check-out counter. It's time to revamp the site for best possible performance. Based on proven techniques the author developed through helping both large corporations and small businesses, this book offers detailed, hands-on methods for fine-tuning an existing Web site for maximum effectiveness.

From the Back Cover

Do your best customers know where to find you?

It can get pretty lonely out in cyberspace if nobody knows you're there. That's why this book gives you detailed, hands-on techniques for dramatically increasing the number of people who visit your site and special tactics for turning them into paying customers who come back for more. You'll get proven methods that have helped both small companies and large corporations increase the effectiveness of their Web sites.

Written especially for entrepreneurs, corporate marketing managers, small business owners, and consultants, this valuable guide gives you rare tips and tricks you need to know to make your site a commercial success.

You'll find out how to:
* Make your site irresistible to your target audience-and reach them using a proven 16-step promotional campaign
* Submit your site to hundreds of search engines and directories
* Create multiple revenue streams with only one site
* Guide customers through your site and close the sale
* Build word of mouth, create repeat customers, and charge for ad space on your site
* Cut the costs of setting up a site-from hiring freelance graphic designers to selecting Internet providers
* Avoid common marketing mistakes and outfox your competition

Visit this book's Web site at:

http://www.monsoon.org/book

Visit our Web site at: http://www.wiley.com/compbooks/

Product Details

  • Paperback: 384 pages
  • Publisher: Wiley; 1 edition (January 7, 1997)
  • Language: English
  • ISBN-10: 0471169447
  • ISBN-13: 978-0471169444
  • Product Dimensions: 9.2 x 7.3 x 0.9 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #3,678,912 in Books (See Top 100 in Books)

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Customer Reviews

6 Reviews
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Average Customer Review
3.8 out of 5 stars (6 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

7 of 8 people found the following review helpful:
2.0 out of 5 stars Good ideas but too far out of date to be really useful, September 9, 1999
By A Customer
This review is from: Increasing Hits and Selling More on Your Website (Paperback)
Lots of good ideas to follow up on but it is now so far out of date its usefulness is dramatically reduced. Many of the web sites it discusses don't exist anymore, others now charge for services the author states are free. Indeed, the author's own web site, which he promises will provide updates, no longer exists. Given how out of date it is, the book should be sold at half the list price. I feel ripped off.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Still Required Reading, October 20, 1999
By A Customer
This review is from: Increasing Hits and Selling More on Your Website (Paperback)
I still tell everyone I know to read this, except my clients--I want them to hire me instead of using it themselves. True, some of the links no longer work, but there is at least one great idea on almost every page of this book, any one of which could make the book pay for itself a hundred times over.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Excellent advice for new businesses on the web, July 23, 1999
By A Customer
This review is from: Increasing Hits and Selling More on Your Website (Paperback)
This book is full of practical advice for businesses who are new to the internet.The author has obviously had considerable experience of helping to establish web sites.If you only want one book about internet marketing , this is the one I would recommend.my only reservation about this book is that it is two years old and some of the web sites mentioned in it no longer exist.
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