The Independent Video Producer: Establishing a Profitable Video Business [Paperback]

Bob JACOBS (Author)

Book Description

Publication Date: March 1999

The Independent Video Producer details the process of forming an independent business and provides specific information about the considerations that must be kept in mind when setting up shop in the video world. It examines the basic business, management, and communication skills you will need to become an independent video producer, and focuses on all types of productions, from small one-man-band operations all the way through local, regional and national corporate clients, television clients, television commercials and national made-for-television movies.



Taking into account the revolution in technology and in markets for video projects, this book includes the latest information on post-production planning and management, small business management, and marketing. New case studies examining the enormous area of possibilities for the marketing of video cassettes--from medium market commercial television, to promotional and educational video--help bring this edition completely up to date



Advice from established professionals
Accessible to students and fledgling producers
Filled with useful sample scripts, proposals, and forms

Editorial Reviews

Review

"A down-to-earth look at the less glamorous side of videography. From creating the proposal to managing the client, the author walks you through the process. If you're considering making the jump into professional videography, read this book first. If you're already a video producer, this book is a solid refresher course." - Videomaker, Jun 2000

From the Publisher

Taking into account the revolution in technology and in markets for video projects, this book includes the latest information on post-production planning and management, small business management, and marketing. New case studies examining the enormous area of possibilities for the marketing of video cassettes--from medium market commercial television, to promotional and educational video--help bring this edition completely up to date

See all Editorial Reviews

Product Details

• Paperback: 248 pages
• Publisher: Focal Press (March 1999)
• Language: English
• ISBN-10: 0240803396
• ISBN-13: 978-0240803395
• Product Dimensions: 10 x 7 x 0.5 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,284,780 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 12 people found the following review helpful:

4.0 out of 5 stars Good overview for the newbie, August 4, 2000

By 

D. Coplan (Los Angeles, CA USA) - See all my reviews
(REAL NAME)   

This review is from: The Independent Video Producer: Establishing a Profitable Video Business (Paperback)

I am launching my own video production company with one employee (so far) - myself. This book did a good job of covering basic fundamentals from how to find clients to how to prepare a proposal to how to maintain professionalism, etc. A few good examples are given throughout the book as well. It could have gone into each of the topics in more detail with more examples, but this is a very good reference to start with.

5.0 out of 5 stars still in the process of reading this book..., October 17, 2010

By 

Stefan Bonanno (Malta (Europe)) - See all my reviews

Amazon Verified Purchase

This review is from: The Independent Video Producer: Establishing a Profitable Video Business (Paperback)

I honestly promote this book. I live in Europe, as from recently I am now an independent producer with five years of experience producing programmes for TV. I've also won awards related to my work.

Regarding this book, I bought it because (as already said) recently I started my own production house.
I'm impressed because what I read till now, perfectly fits in my local context. Most of what the author says, I can relate with from my own experience.

I really recommend it for those who are willing to learn the marketing tricks of our trade - video/film production.
The book is very down to earth, knows what he's saying with lots of practical examples.
Hope this helps!

Stefan
MovingImage.com

7 of 13 people found the following review helpful:

5.0 out of 5 stars Money well spent, October 30, 2000

By A Customer

This review is from: The Independent Video Producer: Establishing a Profitable Video Business (Paperback)

I now understand why Bob Jacobs won an "Emmy" award. I picked up a copy of the THE INDEPENDENT VIDEO PRODUCER and was amzed! This is a complete manual-- a how-to manual--- on going into the video production business for oneself. In this day of emerging opportunities for video producers who know their stuff, this book is the key to unlocking a profitable future, indeed! The author demonstrates his "Emmy" winning skills throughout. The material is presented clearly and in terms that anyone can understand. All you have to do is read this thing, put what the author tells you into practice and get to work--- for yourself! As an engineer and private businessperson myself, I wish I had come across something like this when I took the entrepreneurial plunge and opened the doors to my own company. I recommend this book highly.