In this indispensable guide for indie musicians, Chertkow and Feehan, lead members of the Chicago band Beatnik Turtle, explain how they have managed successfully to get their music out to the public, to produce four albums, to build a huge following and to write music for television shows and theater without the benefit of a record label. Covering topics such as building a brand, networking, Web site, getting booked, playing live and getting publicized, Chertkow and Feehan pass along advice that, while sometimes self-evident, encourages bands to exploit the Internet and to become Web savvy to make a name for themselves. For example, in illustrative detail they spell out clearly the terms of contracts such as nonexclusive that can often be so fuzzy. In their section on getting booked, they remind bands that the essence of a good show is remembering that the band is there for the audience, and the authors explain step-by-step the ups and downs of dealing with bookers, scheduling and booking kits. Because this lively book offers such essential guidance in these changing times, no band should be without a copy. (Aug.) ""
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Indispensable ... This lively book offers such essential guidance in these changing times, no band should be without a copy. (Publishers Weekly)
The Internet is an extraordinary opportunity for musicians to make and profit from their music. This clearly written and comprehensive book shows exactly how. A perfect balance between the mess of the law and the promise of the technology, it should be read by anyone who wants to take their talent and share it--for the love of sharing, or for the profit. (Lawrence Lessig, author of Code, professor at Stanford Law School, founder of the Center for the Internet and Society, and CEO of the Creative Commons project)
Finally! A comprehensive and practical guide for musicians that explains how to navigate today's music world without a label. A must-read! (Derek Sivers, founder of CD Baby and HostBaby)
If they gave out Grammys for music career books, Randy and Jason should surely win one. Their Indie Band Survival Guide is a must-read resource for any musician wanting to take the independent path to success--which, these days, is the only way to go. Networking, branding, Internet promotion, live gigs, distribution, publicity ... they cover it all. Highly recommended! (Bob Baker, author of Guerrilla Music Marketing Handbook and founder of TheBuzzFactor.com)
A fabulous & comprehensive 101 guide for any musician trying to make it in the crazy 'new' Music Business. (Ariel Hyatt, founder of Ariel Publicity & Cyber PR)
A practical, down-to-earth guide for bands working in the real world. (Brian Austin Whitney, founder of the Just Plain Folks musician network)
How to do a bunch of stuff you already kind of know how to do, plus a bunch of filler in between.Published 6 months ago by M. Petruccelli
Okay I suppose if you want to do what everyone else does and 'brand' yourself. I've had this a while now and never really did too much of what it said because I found the advice... Read morePublished 10 months ago by EthosInFreefall
People, especially musicians, feel happy to the degree they feel in control of their lives and their destiny! Read morePublished 10 months ago by Louis Vincent
These guys who wrote this book give so much information that you have to read it more than once to really digest it all. Read morePublished 18 months ago by Charles E. Rey
After managing my own band and taking a few college courses, this book didn't hold any new information. It's also a bit wordy. Read morePublished 20 months ago by xzxJennaxzx
I just got started as soon as I received it in the mail. In the music world today a lot has changed. New things are happening and old things are becoming obsolete. Read morePublished on April 26, 2013 by Jinx Lee
Randy covers a lot of things here that bands should really consider. If you're trying to learn everything about being independent, you need this to add to your collection. Read morePublished on April 25, 2013 by jimmy_jazz