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The Indie Band Survival Guide, 2nd Ed.: The Complete Manual for the Do-it-Yourself Musician Paperback – September 4, 2012


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The Indie Band Survival Guide, 2nd Ed.: The Complete Manual for the Do-it-Yourself Musician + Guerrilla Music Marketing Online: 129 Free & Low-Cost Strategies to Promote & Sell Your Music on the Internet + All You Need to Know About the Music Business
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Product Details

  • Paperback: 400 pages
  • Publisher: St. Martin's Griffin; Second Edition edition (September 4, 2012)
  • Language: English
  • ISBN-10: 1250010756
  • ISBN-13: 978-1250010759
  • Product Dimensions: 8.2 x 5.4 x 1.1 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #346,182 in Books (See Top 100 in Books)

Editorial Reviews

Review

“[Chertkow and Feehan] are the ideal mentors for aspiring indie musicians who want to navigate an ever-changing music industry.” —Billboard Magazine

 

“I’ve seen a lot of books over the years; I’ve worked on every side of it….[Chertkow and Feehan] have the most up to date reference book for young musicians.” —Matt Pinfield, radio and MTV/VH1 television personality

 

“Finally! A comprehensive and practical guide for musicians that explains how to navigate today’s music world without a label. A must-read!” —Derek Sivers, founder of CD Baby and HostBaby

 

“This is just the sort of zero-BS guide to modern artistic survival that should be in every artist's handbag.” —Cory Doctorow

 

“Dear Parent: I hear your kid’s band is starting to sound pretty good! The band is getting regular practices in; they’re gigging a bit; they’ve got a logo and a Facebook page. How can you help them now? … Take a look at: The Indie Band Survival Guide: The Complete Manual For The Do-It-Yourself Musician by Randy Chertkow and Jason Feehan.” —Laura Lamere, “Parenting Creative Kids” blog

 

“Chertkow and Feehan are plugged-in to the mercurial world that is the music industry. Their straightforward approach to making your own rules in a world without them is exactly what new and experienced artists need… I’m going to call the publisher to inquire about a quantity discount for studios. Seriously. We should hand these out to every new client who comes in the door.” —Garrett Haines, TapeOP Magazine

 

“The Internet is an extraordinary opportunity for musicians to make and profit from their music. This clearly written and comprehensive book shows exactly how. A perfect balance between the mess of the law and the promise of the technology, it should be read by anyone who wants to take their talent and share it—for the love of sharing, or for the profit.” —Lawrence Lessig, author of Code, professor at Stanford Law School, founder of the Center for the Internet and Society, and CEO of the Creative Commons project

 

“Jam-packed full of incredible information. The Indie Band Survival Guide is a book that all artists, independent or not, need to own.” —Ariel Hyatt, author, publicist, and founder of CyberPR

 

“[Chertkow and Feehan have] effectively produced a take-along, dog-earable handbook so anyone can follow in these well tread footsteps. “ —BoingBoing

 

“Highly, highly recommended—for not only musicians, but for anyone and everyone living DIY.... It’s also an incredibly invaluable resource for techies, writers, bloggers, social/digital media folk, producers, editors, and just about anybody with an interest in Indie/DIY culture.” —Rockthought.com

 

“[Chertkow and Feehan] have collected a wealth of information and tools to help the indie band in getting recognized and their music distributed to their fans and, more importantly, the rest of the market.” —Cybergrass

 

“The reason the guide is so good is simple...It’s written by a pair of musicians, Randy Chertkow and Jason Feehan...I’ll be recommending for years to come.” —Journal Star (Lincoln, NE)

 

“Indispensable... This lively book offers such essential guidance in these changing times, no band should be without a copy.” —Publishers Weekly

About the Author

RANDY CHERTKOW (by day, a tech expert) and JASON FEEHAN (by day, an attorney) are lead members of Beatnik Turtle, a rock band based in Chicago, Illinois. Beatnik Turtle plays live, has produced eighteen albums, written music for TV, films, comedy shows at Second City, and has licensed music to ABC Family—all without a label.


More About the Author

Professionally, Randy Chertkow is an Information Technology specialist with over fifteen years of experience in enterprise-class Fortune 100 companies. He has a Bachelor's in Business Administration in Information Systems from University of Iowa and a Master's of Science in Computer Science: Data Communications, with a secondary concentration in Artificial Intelligence from DePaul University, where he graduated with distinction. Randy has played music all his life, including jazz, rock, and classical music. His instruments include baritone, tenor, alto, and soprano saxophones, flute, Bb and bass clarinet, guitar, bass, and anything else he can get his hands on. He started at the challenging New Trier High School Jazz program and went on to study jazz at Berklee College of music and then completed a Perfect Set course at the Bloom School of Jazz. Randy writes, records, and performs with Beatnik Turtle as well other music groups around Chicago.

Customer Reviews

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Put in the effort to build your audience and you will have a career.
Daniel E. Donche Jr.
If you are like I am and need a clue on how the music industry works, I highly recommend this book.
James C. Kelly
Altogether a good news story which I hope will help him achieve his ambition.
Boundary Rider

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Ray Hatch on June 26, 2013
Format: Paperback Verified Purchase
The Indie Band Survival Guide contains a gold mine of information for any aspiring musician wishing to advance his or her career. As a management consultant who has worked with musicians, I find that many performers fail to adequately plan their careers. Acting on the advice provided in the Guide is essential if a musician is to succeed in the very competitive field they have chosen.
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Format: Paperback
I was looking to get my feet wet in the music business, but I felt this guide tried to accomplish too much, at the expense of pretty much turning me off from the whole thing. Most of the chapters are long checklists of things you supposedly need to do in order to get sold, heard, noticed, win fans, etc. There's no doubt a lot of great information in this book, but it's obscured by a number of pointless tips, such as...

Create an account on Second Life and promote your music there? Do personal performances for fans via Skype? Use anime clips as footage for your music videos? Consider writing a song that disses someone famous and "ride their coattails" to fame?

Am I missing something here, or are these ridiculous pieces of advice? I understand the authors are trying to cover all their bases, but what a lot of indie musicians just starting out don't understand is that there is SO much more they have to consider than just their music, and exposing aspiring indie bands to a barrage of information at once is honestly not that helpful. Songwriting, album production, copyright laws, sales, promotion, getting gigs, social media strategies, networking, and a number of other things are already complicated enough in their own right, and trying to manage all of them as an indie musician is nothing short of a nightmare. I won't say I didn't learn anything from this book, because I learned a ton, but I don't feel optimistic about delving into this at all. I feel like a more condensed version of this would have been much better, because it's annoying and difficult trying to sift through all the stupid details they think you should know.
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Format: Kindle Edition
Indispensable guide to any musician trying to make it. This is my bible, and I'm not even in a band anymore. I use the material in this book for writing. The things apply to any artist trying to go at it on their own. All of the stuff in here can be translated to other industries, and I constantly recommend this book to everybody. Do the stuff in this book and you will achieve success. Put in the effort to build your audience and you will have a career. Sit around and just hope the art will sell itself and you will be disappointed.
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By Ralph Peasley on November 14, 2013
Format: Paperback Verified Purchase
As an independent music artist who has been out of the business for 25 years, and has just gone back into the studio to do a new album (are they still called albums?), the Indie Guide has been a real help in navigating a business that has become totally unrecognizable since I was in it. It lays out a concise step by step guide on how to "almost everything" involved in cutting and marketing an album. I am only on my second reading, but I think I will get more out of it on this go-round than the first (and probably even more on the third and fourth). A Must have!!!
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Format: Kindle Edition Verified Purchase
The first edition of this book was the first DIY Indie book I purchased and 50 books later, it's still the best. It has tons of highlighted text and at least half the pages have been dog eared so I purchased a second copy. When I saw this new edition I grabbed it for my Kindle app. The music industry moves at the speed of sound so no book can cover all the newly emerging social media sites, but this book gives you a great road map to follow as a musician who embraces making, marketing and selling your music independently!
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Great guide for the new band or a band needing to learn what they need to change. Bought it to help my son's band with the business side of music. It told me all about required registrations, reminded me about the importance of things I hadn't considered. I bought three similar books when I bought this. This was the best by far. I highly recommend this book and will buy the 3rd Edition when they release that.
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