Review
Over the last ten years, we've been subjected to a steady bleat of analysis and examination around the phenomenon (or whatever) of hipsters articles defending, excoriating, and teasing out who and what they are (were?), examining precisely how they were plunging our world into oblivion via Parliament Lights, sunglasses, bubble tea, vinyl, expensive denim, journaling, being in bands, playing touch football, watching television ironically or not, bicycling, and... Oh, and somewhere in there, the word indie came to define everything that wasn't American Idol. I heard Fiat is indie now. So now we sit in the middle of a BS minefield, quartered in by the prospect of being not-just-so. Our moment of tippy-toes, holey hearts, and the eminence of loneliness in the middle of a crowd a product of over-defensive writers and over-defensive children and apathetic world-changers in equal measure is quickly coming to a close, and, right now at least, we can thank The Indie Cred Test for skewering it straight through the heart. --The Daily Swarm
Having tackled indie rock's biggest a**holes and most overrated, Georgia mag Chunklet turns its soul-crushing wit on its own readership with the new Indie Cred Test. With over a billion (give or take) clever questions, this issue will determine once and for all whether you're as hip as you think you are. Founder and publisher Henry Owings explains that Chunklet has had a challenging few years: The Cred Market has bottomed out several times. The big ones were the death of print, and then with the birth of those stupid bloggers. Man, you talk about a one-two punch! And it s not even like a blogger adds to the cred market. There are no right answers, but if you answered YES to more than 10 questions, maybe take another look at your life choices. If you re upset that a couple of the questions were not actually YES/NO, you fail. Buy the Indie Cred Test here. Then you ll have a 1st Edition. Look at you! --Stereogum
Having tackled indie rock's biggest a**holes and most overrated, Georgia mag Chunklet turns its soul-crushing wit on its own readership with the new Indie Cred Test. With over a billion (give or take) clever questions, this issue will determine once and for all whether you're as hip as you think you are. Founder and publisher Henry Owings explains that Chunklet has had a challenging few years: The Cred Market has bottomed out several times. The big ones were the death of print, and then with the birth of those stupid bloggers. Man, you talk about a one-two punch! And it s not even like a blogger adds to the cred market. There are no right answers, but if you answered YES to more than 10 questions, maybe take another look at your life choices. If you re upset that a couple of the questions were not actually YES/NO, you fail. Buy the Indie Cred Test here. Then you ll have a 1st Edition. Look at you! --Stereogum
About the Author
HENRY H. OWINGS is a writer, graphic designer, semi-professional heckler, dog lover and publisher of the no-holds-barred chronicle of the music industry Chunklet Magazine. Since moving to Georgia almost two decades ago, Grammy Award nominee Owings has also at various times worked as a booking agent, DJ, promoter, record producer, and tour manager. When he's not busy with all of this, he plays whirlyball which is essentially polo in bumper cars. His team is currently 63-0 against rock bands. "The Indie Cred Test" is Owings' third book and first that is being self-published. Henry lives in Atlanta, Georgia with his wife, Sarah, his daughter Charlotte and two Australian Labradoodles Bun E. Carlos and David Lee Roth.