Raymond Loewy's name is synonymous with industrial design. His creative vision married the production methodology of the Machine Age to the modern world of mass consumption. The only designer ever awarded a Time magazine cover story, Loewy designed for everyone - from the American housewife, for whom he created the bestselling look of the 1935 Coldspot refrigerator, to President Kennedy, for whom he redesigned Air Force One. Industrial Design presents the pioneering half-century of Loewy's career with photographs of his most famous designs and personal accounts of his life in design. Among the thousands of well-known forms and shapes that he created are the Coca-Cola bottle, the Studebaker, the U.S. Post Office logo, streamlined trains and ocean liners, the Shell and Exxon logos, NASA's Skylab, and the interior of the Concorde. This retrospective, the last book that Loewy wrote, is a testament to his work and to its enduring influence on the look of the twentieth century.
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Editorial Reviews
From Publishers Weekly
Industrial designer Loewy has, according to PW , " put his stamp on the contours of our modern environment." The Lucky Strike pack, the Shell and Exxon logos and the Greyhound bus are but a few of his contributions. This picture album is comprised of some 700 illustrations, sketches and photos.
Copyright 1989 Reed Business Information, Inc. --This text refers to an alternate Paperback edition.
Copyright 1989 Reed Business Information, Inc. --This text refers to an alternate Paperback edition.
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28 of 28 people found the following review helpful:
5.0 out of 5 stars
great history,
By A Customer
This review is from: Industrial Design (Paperback)
This book offers a great history of Industrial Design through the eyes of modern Industrial Designer, Raymond Loewy. I really liked the pictures that take up over half of the book which really emphasize the role that design has played in modern life. Each set of pictures has a detailed description of the what Loewy's connection with it was and how he went about designing it.
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First Sentence:
The following is the edited version of many conversations between Mr. Loewy and Peter Mayer, the publisher, tape recorded, transcribed, and annotated from the text between 1978 and 1979 in Paris. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
interior appointments, industrial design Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Raymond Loewy, Palm Springs, International Harvester, Pennsylvania Railroad, Princess Anne, South Bend, Air Force One, Fifth Avenue, Long Island, Gene Hardig, Loewy Company, Soviet Union, Spacecraft Design Office, White House, Jersey Standard, Lancia Loraymo, Shell International, Snaith Approach, Tierra Caliente, William Snaith, George Mueller, Sands House, Sears Roebuck, Paul Hoffman New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The following is the edited version of many conversations between Mr. Loewy and Peter Mayer, the publisher, tape recorded, transcribed, and annotated from the text between 1978 and 1979 in Paris. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
interior appointments, industrial design Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Raymond Loewy, Palm Springs, International Harvester, Pennsylvania Railroad, Princess Anne, South Bend, Air Force One, Fifth Avenue, Long Island, Gene Hardig, Loewy Company, Soviet Union, Spacecraft Design Office, White House, Jersey Standard, Lancia Loraymo, Shell International, Snaith Approach, Tierra Caliente, William Snaith, George Mueller, Sands House, Sears Roebuck, Paul Hoffman New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 2
books:
75
books
cite this book:
See all 75 books citing this book
- Howard Hughes: The Untold Story by Peter Harry Brown in Back Matter
- West Virginia (Portrait of America) by Kathleen Thompson in Back Matter
- Eugenic Design: Streamlining America in the 1930s by Christina Cogdell on 7 pages
- Auto Opium: A Social History of American Automobile Design by David Gartman on 4 pages
- All Consuming Images: The Politics Of Style In Contemporary Culture by Stuart Ewen on 4 pages
- Form und Industrie: Wilhelm Braun-Feldweg (German Edition) by Siegfried Gronert on 4 pages
- Streamlined pb*OP* by Claude Lichtenstein on page 88, page 89, and Back Matter
See all 75 books citing this book
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