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The Industrial Design Reader

4.5 out of 5 stars 20 customer reviews
ISBN-13: 978-1581153101
ISBN-10: 1581153104
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Editorial Reviews

From the Publisher

A Time Machine for Industrial Design

Carma R. Gorman Brings Back to Life Familiar Voices in New Anthology on Industrial Design History

Remember Richard Nixon’s address to the nation during the energy crisis of 1973? Industrial design history is chock-full of speeches and statements that couldn’t feel timelier in light of today’s issues. Yet to get to these sources, readers often have to shuffle through dimly lit library floors or dusty newspaper archives. THE INDUSTRIAL DESIGN READER, a new book edited by Carma R. Gorman, promises relief to designers and historians who want to connect with their field’s rich past. Gorman has assembled sixty primary-source essays from 150 years of industrial design history— providing access to some of the most memorable and hard-to-find documents of this fascinating field. THE INDUSTRIAL DESIGN READER is co-published by Allworth Press and the Design Management Institute.

While many objects of industrial design have become icons, until now, a systematic attempt has never been made to feature the speeches, articles, and comments that have fueled (and often critiqued) these creations. THE INDUSTRIAL DESIGN READER is the first anthology to focus exclusively on the last 150 years of industrial design history, including the infrequently covered time period from World War II to the present. The selections not only include writings by designers, but also essays by the politicians, home economists, advertisers, social critics, manufacturers, and artists who influenced their work. Selections also include hard-to-find documents such as Henry Cole’s "On the International Results of the Exhibition of 1851," The Program of the Ulm Hochschule für Gestaltung, and Marcy Babbitt’s 1935 interview with designer Belle Kogan.

Many of the essays in the book deal with timely issues such as environmentalism, gender, race, and global design, including: * Victor Papanek’s "Design for the Real World" * R. Buckminster Fuller’s "Operating Manual for Spaceship Earth" * David H. Rice’s "What Color is Design?" * Kenichi Ohmae’s "Global Products"

From the Inside Flap

"Design is one of the most powerful fields of study of our time. This anthology not only makes it immediately accessible to a vast audience, but also displays it in all its glory and humanity. It gives design an even better name."—Paola Antonelli, Curator of Design, Museum of Modern Art

"Professor Gorman has assembled a valuable anthology that brings to life the history of industrial design. It will be an essential text in design history courses and an important supplementary text for studio courses in industrial design. She has helped to give coherence to the unfolding story of industrial design in modern culture." —Richard Buchanan, Ph.D., Professor of Design, Carnegie Mellon University

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Product Details

  • Paperback: 256 pages
  • Publisher: Allworth Press (October 1, 2003)
  • Language: English
  • ISBN-10: 1581153104
  • ISBN-13: 978-1581153101
  • Product Dimensions: 6 x 6.1 x 9 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #34,510 in Books (See Top 100 in Books)

More About the Author

Carma Gorman writes about American design of the "long" twentieth century--from Frank Lloyd Wright's dress designs of the 1890s to contemporary "faith-based" electronics. She is an associate professor in the Department of Art and Art History at the University of Texas at Austin, an associate editor/lead reviews editor for the journal Design and Culture, and a past president of the Design Studies Forum. A native midwesterner, she earned a B.A. from Carleton College and an M.A. and Ph.D. from the University of California, Berkeley.

Customer Reviews

Top Customer Reviews

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This book surprised me. Not only does it give you a glimpse at what designers have debated since the dawn of time, it also gives a very interesting view of how politics, design and manufacturing are so closely tied and how views have evolved over time. I love this book.
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I purchased this book for a design class and I was actually very surprised at how much I enjoyed it. We were assigned to read a few of the excerpts for each class and I really came to understand more about how design and the values of life have changed over time. Really interesting read.
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There's nothing better than reading the canonical writings of some of the most brilliant minds in design. Gorman has successfully curated a collection which is both informative and relevant; all this despite the age of some of the writings.
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By tricia on September 26, 2012
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This book was unavailable at the college bookstore and the library...it was a life saver! Easy to find and buy, and like the kindle, all unfamiliar vocabulary can be looked up easily, as you go along.
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Tons of great writings in here! I enjoy reading them immensely. Recommend this book to anyone interested in the field of industrial design
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Not that broad compilation, but fun to read and the provided sources are well chosen. Unfortunately, interesting part ends with Memphis.
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By Amy on February 13, 2014
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It's an interesting read, it has different excerpts from other journals and books. Ordered for class and using this semester.
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Format: Paperback
This anthology is the first to focus on the history of industrial design, providing essays written by designers, policy makers, critics and historians on the topic. From the introduction of industrial design in the 1850s to its present mass production, this provides a fine selection of writings by Nader, Fuller, Wright and other leaders in the field.
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