From the Publisher
A Time Machine for Industrial Design
Carma R. Gorman Brings Back to Life Familiar Voices in New Anthology on Industrial Design History
Remember Richard Nixons address to the nation during the energy crisis of 1973? Industrial design history is chock-full of speeches and statements that couldnt feel timelier in light of todays issues. Yet to get to these sources, readers often have to shuffle through dimly lit library floors or dusty newspaper archives. THE INDUSTRIAL DESIGN READER, a new book edited by Carma R. Gorman, promises relief to designers and historians who want to connect with their fields rich past. Gorman has assembled sixty primary-source essays from 150 years of industrial design history providing access to some of the most memorable and hard-to-find documents of this fascinating field. THE INDUSTRIAL DESIGN READER is co-published by Allworth Press and the Design Management Institute.
While many objects of industrial design have become icons, until now, a systematic attempt has never been made to feature the speeches, articles, and comments that have fueled (and often critiqued) these creations. THE INDUSTRIAL DESIGN READER is the first anthology to focus exclusively on the last 150 years of industrial design history, including the infrequently covered time period from World War II to the present. The selections not only include writings by designers, but also essays by the politicians, home economists, advertisers, social critics, manufacturers, and artists who influenced their work. Selections also include hard-to-find documents such as Henry Coles "On the International Results of the Exhibition of 1851," The Program of the Ulm Hochschule für Gestaltung, and Marcy Babbitts 1935 interview with designer Belle Kogan.
Many of the essays in the book deal with timely issues such as environmentalism, gender, race, and global design, including: * Victor Papaneks "Design for the Real World" * R. Buckminster Fullers "Operating Manual for Spaceship Earth" * David H. Rices "What Color is Design?" * Kenichi Ohmaes "Global Products"
From the Inside Flap
"Design is one of the most powerful fields of study of our time. This anthology not only makes it immediately accessible to a vast audience, but also displays it in all its glory and humanity. It gives design an even better name."Paola Antonelli, Curator of Design, Museum of Modern Art
"Professor Gorman has assembled a valuable anthology that brings to life the history of industrial design. It will be an essential text in design history courses and an important supplementary text for studio courses in industrial design. She has helped to give coherence to the unfolding story of industrial design in modern culture." Richard Buchanan, Ph.D., Professor of Design, Carnegie Mellon University