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Infinite Possibility: Creating Customer Value on the Digital Frontier Hardcover – August 1, 2011

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Editorial Reviews


“Using an ingenious combination of visual imagination and hard logic, Pine and Korn explore and map eight new largely undiscovered digital realms, ripe for development. They take us on a mesmerizing journey to new fields where tomorrow’s dreams will prosper. Infinite Possibility will be to digital experience design what Columbus’s voyage was to the New World. Buy this book: it is your field guide to the future of digital imagination.”
—Bob Rogers, founder, BRC Imagination Arts

“This book will inspire out-of-the-box thinking for anyone looking to do it differently or better. Infinite Possibility is a must-read and a great vision for technology intersecting with our five senses to create experiences consumers will want.”
—Gary Shapiro, President and CEO, Consumer Electronics Association

“If you think your company doesn’t need to worry about Virtuality, think again. You should be very worried. Pine and Korn take you on an amazing journey from Reality to Virtuality and stop at all the best corners along the way. Infinite Possibility provides an extremely robust framework to help you grasp the concepts and gives practical guidance on how any organization can make it happen right now.”
—Chris Parker, Senior Vice President and CIO, LeasePlan Corporation

“I have always been amazed by how Joe Pine thinks. Here, with coauthor Kim Korn, he provides an entirely new lens to view—and experience—the world, guiding us beyond Reality to realms of infinite possibility.”
—Sonia Rhodes, Vice President, Customer Strategy, Sharp HealthCare

“The Experience Economy helped us construct our business model to create value with our virtual offerings. Now, Infinite Possibility provides a great tool to help us discover new areas to explore as Virtuality increasingly permeates Reality. Fulfilling our purpose ‘To create virtual worlds more meaningful than real life’ feels much less of a stretch than it did before!”
—Hilmar Veigar Pétursson, CEO, CCP (developer of EVE Online)

“Pine and Korn have brilliantly and cohesively mapped out the realms of the real and the virtual in a way that is both insightful and intuitive. This new multidimensional way of looking at the world and locating business opportunities will determine who will best seize the infinite possibility that still exists at the fringes of the real and the virtual.”
—Risto Nieminen, President and CEO, Veikkaus Oy (Finnish National Lottery)

About the Author

Pine and Gilmore are co-founders of Strategic Horizons LLP.

Product Details

  • Hardcover: 288 pages
  • Publisher: Berrett-Koehler Publishers; 1 edition (August 1, 2011)
  • Language: English
  • ISBN-10: 160509563X
  • ISBN-13: 978-1605095639
  • Product Dimensions: 6.3 x 1 x 9.4 inches
  • Shipping Weight: 2.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #554,634 in Books (See Top 100 in Books)

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11 of 13 people found the following review helpful By Jijnasu Forever VINE VOICE on August 2, 2011
Format: Hardcover
In a very detailed and informative account of experience design, the authors delineate how framing business models in the context of "experience" facilitates the increasing convergence of real and technology-enabled virtual worlds. The fundamental premise is that disruptive innovations can emerge from this focus, and by motivating the reader using example of Starbucks as a disruptor in a relatively boring industry by focusing on "experience", the author provides credence to this premise. (Review based on advance copy from NetGalley and a subsequent purchase of the final version, adapted from my blog).

The remainder of the book focuses on how an innovative (and fairly complex) multiverse model can help business modelers leverage experience design techniques. Much of it is based on a very compelling "progression of economic value" framework the authors use to contextualize their arguments. Using various examples, the authors argue the various gradations of digitally infused experiences and how IT can enable different business models to augment reality.

The first chapter introduces their complex multiverse leveraging time, space, matter axes. Using time, space and matter axes, the authors constructs 8 octants (encompassing different "forms" of reality and virtuality) through a very dense discussion that is not very intuitive and a nomenclature that is quite confusing (as the authors point out, their mutliverse concept is not for light reading). Nevertheless, the discussions provides a novel and interesting way to frame "experiences". Specific examples help to orient the reader but this is a concept that probably needs a pull-out as you plough your way through the book.
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2 of 2 people found the following review helpful By Shlomo Maital on August 22, 2011
Format: Hardcover
Educators everywhere are grappling with a core paradox. Children, aged 6 through 18, live in two worlds. The morning world is real, based in school. The evening world is virtual, based in Facebook, Twitter and other social networks.
But for our kids, believe me, the virtual world is far more real than the real world. For them, the real world of brick-and-mortar schools is boring, unimaginative and for them increasingly irrelevant. And herein lies the problem. How can we make the real world more relevant, more meaningful, to them than their unreal (virtual) world? Simply, by embracing the latter and blending it with the former.
A new book by B. Joseph Pine II and Kim C. Korn, titled Infinite Possibility: Creating Customer Value on the Digital Frontier (BK Publishers: San Francisco, 2011), can help.
Pine takes a cue from Einstein, who redefined the relationship between time, space and matter. The real world, Pine observes, in his Figure 1.2 and Figure 1.3, has matter, has time and has space. The virtual world has none of those three. Yet increasingly, we are living in a digital virtual world. Digital technology makes possible vivid memorable experiences that the real world cannot truly rival. (Imagine sitting in a top tier seat, at Real Madrid's Camp Neu stadium, and watching tiny figures miles away dance around the field, with binoculars; now add a hand-held HDTV and watch them up large, up-close, with only the ambience of crowd noise to distract you from the virtual soccer field). Pine leads us systematically through several permutations and combinations of space/non space, matter/non-matter, and time/non-time, to create vivid new offerings based on digital technology.
Here is an example of an innovation that uses the virtual to make life much more real.
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1 of 1 people found the following review helpful By Ron Immink on March 30, 2012
Format: Hardcover
Was talking at our regular Thursday morning slot on Newstalk about "Infinite possibility" by Joe Pine and Kim Korn. Joe (I met Joe in Amsterdam and we are on first name basis ;) is the author of the experience economy and this book is a natural extension. The experience economy was written in 1999 and was then way ahead of its time.With the tsunami of digital it needed another book on how to extend the experience economy and embrace the digital frontiers.

Yes, this book is about "to boldly go where no man has gone before" or to quote Buzz Lightyear; "to infinity and beyond!" This is about creativity and product development along some very interesting development lines. The classic core development lines are space, time, matter. Infinite possibility adds non time, non space and non matter and thus creating a new universe for innovation. What "spaces" do you get if you start combining these development lines:

augmented reality
physical virtuality
mirrored virtuality
warped reality
alternate reality
augmented virtuality
Once you have done that, the new world is full of possibilities. Which brings you into the world of Wii, Guitar Hero, Deus Ex, cyberpunk, Second Life, 3D printing, avatars, Layar, Bookbuzz (yes!), Walt Disney, LEGO, Organovo, personal fabrication, World Lense and Tom-Tom. And this is just the beginning!As a science fiction freak you can understand that I am very taken by the book and not that surprised by what is now possible.

Ian Geider, the presenter of the show, asked me if this is relevant to business. Because this does sound like science fiction. You bet!
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