Influence: How and why people agree to things [Paperback]

Robert B Cialdini (Author)

Product Details

• Paperback: 302 pages
• Publisher: Quill (1985)
• Language: English
• ISBN-10: 0688041078
• ISBN-13: 978-0688041076
• Product Dimensions: 9.2 x 6.1 x 0.8 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,182,052 in Books (See Top 100 in Books)

More About the Author

ROBERT B. CIALDINI, Ph.D
Influence, Negotiation, Communication, Management, Leadership, Sales

Harvard Business Review lists Dr. Cialdini's research in
Breakthrough Ideas for Today's Business Agenda.

"Influence" has been listed on the New York Times Business Best Seller List.

Fortune Magazine lists Influence in their "75 Smartest Business Books."

Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice, are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists. Additionally, CEO Read lists Influence in their 100 Best Business Books of All Time.

In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.

Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini holds dual appointments at Arizona State University. He is a W.P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, where he has also been named Distinguished Graduate Research Professor.

Media coverage of Dr. Cialdini and his research include:

* Dateline NBC
* CNBC
* CNN
* ABC
* Washington Post
* New York Times
* On Wall Street
* Forbes Magazine

* Chicago Tribune
* USA Today
* London Times
* Scientific American
* Los Angeles Times
* Psychology Today
* Selling Power

* Sales and Marketing Magazine
* Leader to Leader Magazine
* The Atlantic Journal
* The Denver Post
* The New York Times
* Harvard Business Review
* Fortune Magazine



Dr. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organization based on the Six Principles of Influence.

Dr. Cialdini's clients include such organizations as Google, Advanta, IBM, Washington Mutual Group of Funds, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, Northern Trust, Prudential, The Mayo Clinic, Glaxo Wellcome, Harvard University - Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.

Customer Reviews

Most Helpful Customer Reviews

7 of 9 people found the following review helpful:

4.0 out of 5 stars Defend yourself from the Influence of others!, May 26, 2001

By 

Idiot Gabe (Upstate, New York USA) - See all my reviews

This review is from: Influence: How and why people agree to things (Paperback)

I found this book to be both an excellent read and a lifesaver-It has helped me many times to defend myself against those who would use me for personal gain. Although it doesn't exactly tell you how to influence others, it describes the patterns used to attain influence (Its description of FAPs comes at the same time I was learning this in bio).

Cialdini's ability to relate his scientific work to the real world is a godsend to anyone who has to deal with telemarketers, sysco scouts, or scientologists!

Its too bad its out of print, but I just found mine in an old abandoned church ;).