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Danny Brown is Chief Technologist at ArCompany, a business intelligence consultancy helping organizations adapt to the changing communications landscape, allowing for more meaningful dialogue with customers and stakeholders. He is a multiple award-winning marketer, who has worked with leading consumer, technology, and digital companies including IBM, LG, FedEx, Ford Canada, Microsoft Canada, Scotiabank, Vodafone, Dell, BT, Orange, and BlackBerry. He has spoken at TEDx as well as numerous business conferences, and his blog is recognized as the #1 marketing blog in the world by HubSpot.
Sam Fiorella is Partner at Sensei Marketing, a customer experience consultancy based in Toronto and New York. Over the past 20 years, Sam has developed the strategy and led the execution on over 1800 Web projects for clients and marketing agencies around the world including Morgan Stanley, AOL, Snyder’s of Hanover, Deutsche Bank, Hyatt Gaming Management, and Intrawest Resorts. These experiences—and the proven results—have made Sam a highly sought-after strategist and public speaker on the importance of customer experience and measurement in social media marketing.
I'll just hit the highlight: READ.
With situational influence, marketers must consider the factors that impact the customer's decision making process as they move from awareness to purchase.
The battle-cry we hear is "we need to reach more influencers. If we get one endorsement from DJ DonkeyKong our product will fly off shelves."
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o a search on influence marketing, and you will likely stumble upon these two pioneers What makes their book especially appealing to academia is its modelling of influence paths... Read morePublished 2 months ago by Jim Barry
Great introduction to the influence model, customer decision process, and disruptors (factors can disrupt your messages to target customers). Read morePublished 6 months ago by Chunhao Tsai
This is a book you will refer to time and again as it challenges the traditional approach and makes you rethink everything you've done before. Buy it.Published 7 months ago by Rebecca Derrington
Here's what I love about this book -- it's firmly rooted in consumer behavior principles. I think such a connection to the tried-and-true principles of marketing is often lacking... Read morePublished 10 months ago by K. Dwayne Alicie
I am by no means nearly as brilliant as Danny and Sam...but I am an "influencer" online nonetheless...and, I am a consumer. Read morePublished 14 months ago by David Boozer
I read this book back in May, and I wrote a blog post about it under the same title that I've used here. I'll just hit the highlight:
READ.THE.BOOK. Read more