Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
Influence: The Psychology of Persuasion, Revised Edition Revised Edition
Use the Amazon App to scan ISBNs and compare prices.
Frequently Bought Together
Customers Who Bought This Item Also Bought
Influence should be required reading for all business majors. (Journal of Retailing)
This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)
The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)
More About the Author
Influence, Negotiation, Communication, Management, Leadership, Sales
Harvard Business Review lists Dr. Cialdini's research in
Breakthrough Ideas for Today's Business Agenda.
"Influence" has been listed on the New York Times Business Best Seller List.
Fortune Magazine lists Influence in their "75 Smartest Business Books."
Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence: Science & Practice, are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists. Additionally, CEO Read lists Influence in their 100 Best Business Books of All Time.
In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.
Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini holds dual appointments at Arizona State University. He is a W.P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, where he has also been named Distinguished Graduate Research Professor.
Media coverage of Dr. Cialdini and his research include:
* Dateline NBC
* Washington Post
* New York Times
* On Wall Street
* Forbes Magazine
* Chicago Tribune
* USA Today
* London Times
* Scientific American
* Los Angeles Times
* Psychology Today
* Selling Power
* Sales and Marketing Magazine
* Leader to Leader Magazine
* The Atlantic Journal
* The Denver Post
* The New York Times
* Harvard Business Review
* Fortune Magazine
Dr. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organization based on the Six Principles of Influence.
Dr. Cialdini's clients include such organizations as Google, Advanta, IBM, Washington Mutual Group of Funds, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, Northern Trust, Prudential, The Mayo Clinic, Glaxo Wellcome, Harvard University - Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.
Amazon Author Rankbeta(What's this?)
Top Customer Reviews
Cialdini believes that influence is a science. This idea attracted me. As a rhetorician, I have always thought of persuasion as more of an art. Cialdini, however, makes a first-rate case for the science point of view. But maybe most importantly, he makes his case in a well-written, intelligent, and entertaining manner. Not only is this an important book to read, it is a fun book to read too.
He introduces you to six principles of ethical persuasion: reciprocity, scarcity, liking, authority, social proof, and commitment/consistency. A chapter is devoted to each and you quickly see why Cialdini looks at influence as a science. Each principle is backed by social scientific testing and restesting. Each chapter is also filled with interesting examples that help you see how each principle can be applied. By the end of the book, I had little doubt that these are six important dimensions of human interaction.
I highly recommend this book to all professionals. It does not matter if you are a manager, sales person, pastor, or non-profit volunteer. The ideas in this book, once applied, will make it easier for you to accomplish your goals. In a video featuring the author, Professor Cialdini even goes so far as to promise that these principles can help you influence the most resistant of all audiences--your children.
With a claim like that, who wouldn't be intrigued?
My advice is to read this sooner rather than later. You will be quite glad you did.
Influence, the book, is very useful in this regard, because it uses interesting examples to help us be aware of our own tendency to let automatic pilot thinking take over.
Since I first read this book many years ago, I have been watching to see if the circumstances I see support or invalidate Professor Cialdini's points. By a margin of about 9 to 1, Cialdini wins.
Given that we are easily manipulated by our desire to be and to appear to be consistent with our past actions and statements, swayed by what the crowd is doing, and various other mechanisms, the only way we can be armed against unscrupulous marketing is to be as aware of these factors are the marketers are.
At the same time, I appreciated how the book explores the ethics of when and how much to apply these principles. Without this discussion, the book would come off like Machiavelli's, The Prince, for marketing organizations. That would have been a shame. By dealing with the ethics, Professor Cialdini creates the opportunity to educate us intellectually and morally. Well done!
I have read literally dozens of books about marketing and selling, and I find this one to be the most helpful in thinking about how influence actually works. Even if you will never work in marketing, you will benefit from reading this book in order to better focus your purchases and actions where they fit your needs rather than someone else's.
Most Recent Customer Reviews
Great book for understanding the "shortcuts" we take in decision making that can get us in trouble. Read morePublished 1 day ago by Camerons
Great starter book to the subject of the psychology of influence. After reading this, I became much more aware of the many different tools of influence and was better protected... Read morePublished 1 day ago by ToyeSan
This book is your secret weapon to protect yourself from influence and to apply influential techniques. I've recommended it to several friends and colleagues. Read morePublished 2 days ago by Amazon Customer
For businessmen and leaders who want to improve their understanding of human psychology and exploit it.Published 3 days ago by Alex.R
I use this text for a supplement of a public administration class. Students like it. I love it! Very easy to read and each chapter does indeed share personal stories of the... Read morePublished 6 days ago by Blackstar5
This is a good and informative read, we all recognize some of these influences in most all areas of our life. I had bought it as it was mentioned in another blog I was following. Read morePublished 9 days ago by Nelle