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Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended. --This text refers to an out of print or unavailable edition of this title.
For markters, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)
Influence should be required reading for all business majors. (Journal of Retailing)
This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)
The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)
I seriously don't understand why this book have such a high rate...I give it two start for trying but it's so over the place it's has so much blah blah that is irrelevant to the... Read morePublished 12 hours ago by yajaira a
A very recommended book to understand how marketing is done, go get it.Published 5 days ago by Jose Perez
This book was terrible. Sorry Dr. but taking natural laws such as reciprocity and making them sound like a manipulation tool is wrong. Read morePublished 5 days ago by Holleigh Taufer
A must read to help us counter marketeers. also very useful for parentikg - the healthy way. and for helping others getting motivated to do what is in the best interest of all.Published 10 days ago by Jan
As a college student who's going to need to go through interviews I feel like this is handyPublished 14 days ago by Austin Marrero
another great book in my vast collection, "Mr" book "Clubber"- they are sending in paid persons from the outside now, who have this great book- however, eagles are... Read morePublished 15 days ago by graywar3
this dated book, composed in the fashion of a self help libre, had more words than useful information. Read morePublished 15 days ago by OK