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Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended. --This text refers to an out of print or unavailable edition of this title.
For markters, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)
Influence should be required reading for all business majors. (Journal of Retailing)
This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)
The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)
Interesting viewpoint on little known psychological quirks of humans. Never underestimate the laziness of humansPublished 23 hours ago by James Fenn
This is the first time I will ever write a review and two words AWESOMEEEEEEE READ!!!!
This was the first book I ever read in my life and afterwards I have read almost 15... Read more
I seriously don't understand why this book have such a high rate...I give it two start for trying but it's so over the place it's has so much blah blah that is irrelevant to the... Read morePublished 5 days ago by yajaira a
A very recommended book to understand how marketing is done, go get it.Published 10 days ago by Jose Perez
This book was terrible. Sorry Dr. but taking natural laws such as reciprocity and making them sound like a manipulation tool is wrong. Read morePublished 10 days ago by Holleigh Taufer
A must read to help us counter marketeers. also very useful for parentikg - the healthy way. and for helping others getting motivated to do what is in the best interest of all.Published 15 days ago by Jan