The materials in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology
Very insightful reading, with a lot of theory behind the different cases exposed in the book.Published 54 minutes ago by JCL
This book describes through case studies and the author's personal experience how we are often prey to compliance techniques that play on our natural instincts. Read morePublished 18 hours ago by John M Gannon
Just finished the last page. The downside is that I am going to have to keep reading this book over and over. Fantastic.Published 3 days ago by Jack C Crawford
Cialdini must be a master influencer, as he convinced me to buy this book. I've yet to find a great book on persuasion/influence, and this certainly isn't one of them.Published 3 days ago by MLeland
I got this book after ready "YES", their other book they wrote.
I probably should have read this book first because it lays the foundation for a lot of the things they... Read more
This is an all around great book. It is clear and easy to understand. It will help you understand the psychology of why you buy things but it is also an invaluable tool to becoming... Read morePublished 13 days ago by Ecc3_15
this book covers consumer behavioral attitudes in the world and discusses it in 6 distinct points with great examples and detail. Read morePublished 15 days ago by Amazon Customer
I listened to this book on audible. If you are a marketer you need to read this book. There are great tidbits throughout that you can use to increase your company's sales. Read morePublished 16 days ago by Kevin S.