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Influence: How Women's Soaring Economic Power Will Transform Our World for the Better Hardcover – May 4, 2010


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Influence: How Women's Soaring Economic Power Will Transform Our World for the Better + A New Purpose: Redefining Money, Family, Work, Retirement, and Success + Age Power: How the 21st Century Will Be Ruled by the New Old
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Product Details

  • Hardcover: 256 pages
  • Publisher: Hyperion; First Edition edition (May 4, 2010)
  • Language: English
  • ISBN-10: 1401341020
  • ISBN-13: 978-1401341022
  • Product Dimensions: 0.8 x 6.3 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #1,644,187 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Dychtwald, a demographer and marketing executive, provides a riveting exploration of female economic emancipation in the 21stcentury as unprecedented numbers of women all over the world are becoming financially powerful enough to stand on their own and tip global power balances: individually, as their attitudes toward money changes; in the home; in the work place; and in society at large, as gender gaps in health and education in even the poorest nations are narrowing. Dychtwald shows how women are upending the status quo in corporate America through this rapid economic shift and offers a welcome, more micro look with her five money profiles—archetypal ways that modern women relate to their money, how financially self-confident they feel, and what they expect their money to do for them. She provides fascinating glimpses of women from all corners of the globe who are taking advantage of this change, from Uganda to Northern California, and her rousing and well-researched book contains valuable insight into a pivotal movement that holds vast and heartening advancements. (May)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Influence is the essential guide to a revolutionary trend that will completely alter our world. Everyone needs to read this book to comprehend the sea-change that's coming. Dychtwald's mesmerizing and insightful book takes us all on a journey into our future. Get ready."—Dr. James Canton, CEO and Chairman, Institute for Global Futures

"It's rapidly dawning on women that their growing economic power offers a tremendous opportunity to . . . change lives, markets, and the environment, simultaneously. Maddy Dychtwald has captured this speeding train with insight, data, and substance . . . A must-read."—Cathie Black, President, Hearst Magazines

"When you read this information-packed, story-filled, and very encouraging book, you'll feel renewed hope that women will be able to shape the future significantly, for the good of all of us."—Andrea Dew Steele, Founder and President, Emerge America

"Influence shows us a tectonic shift in gender roles, responsibilities, and possibilities . . . a book with the potential to change the consciousness of everyone who reads it, and, so, to help bring about the very improvements it describes."—Congresswoman Cathy McMorris Rodgers (R-WA)

"Dychtwald's book title says it all . . . A great read for anyone who wants the latest thinking, insights, and case studies from the front lines of women's advancement efforts--and, importantly, how you as an individual can help."—Beth Brooke, Global Vice Chair of Public Policy, Ernst & Young

"Influence is an imperative measure of the great 21st-Century Economic Evolution propelled by the distinctive determination of women."—Aude Zieseniss de Thuin, Founder and CEO, Women's Forum for the Economy & Society

"Women don't usually run for elected office unless they are asked to run--several times . . . Influence convincingly asks women--more than several times--to see their opportunities for leadership and to seize them. We know that when you add women, you change everything. Let's do it!"—Marie C. Wilson, Founder and President, The White House Project

"Dychtwald and Larson show how women are gaining power and influence . . . [and] changing the world for the better. Eye-opening and encouraging."—Robert B. Reich, Professor of Public Policy, University of California at Berkeley, and former U.S. Secretary of Labor

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Customer Reviews

4.7 out of 5 stars
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Great information and great read.
Cari Stein
There's still so much more progress to be made though, particularly in the political sphere and in the developing world.
Kimberly R. Hamilton
This will be good for women; this will be good for all people.
Story Circle Book Reviews

Most Helpful Customer Reviews

8 of 9 people found the following review helpful By Loren Woirhaye VINE VOICE on July 29, 2010
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
I'm a guy, but I'm very receptive to women's issues. I think women's rising influence is a good thing. I have some issues with this book. You have plenty of reviews from women who "loved it, loved it, loved it" - which may be useful to you. I didn't love it. I thought it had some strengths and some weaknesses.

I was a little annoyed by the start of the book, because for about 60s pages it goes on about women who "have it all" - finish-rich career options, darling little babies, understanding (doctor, lawyer-type) husbands ...

While the book at times gives a nod of appreciation to women in third world countries, it really focuses too exclusively, in my opinion, on a class of very smart and ambitious women. Too many examples of woman x who gave up her affluent corporate job to raise a child while her lawyer husband brings home the cash. Too many examples of women who ended up with mr. Right, who is sticking around to help her raise a family. A few examples of women who didn't end up with mr. Right but since they have awesome jobs it's ok. What about the women who have the kids but don't have the partner and don't have the awesome job?

The problem with poor people is they aren't glamorous and they aren't intteresting to read about. That's why they don't get much coverage in check-stand tabloids. Only the rich people do.

A woman could be profiled here if she is a single mom (by choice) who gives up a great job to raise her kid. She can be profiled here if she has a great husband who takes care of the kids while she goes out and brings home the bacon - from a very nice job of course... but if she is a mom without a great career and without the uber-husband she is hard to find here.
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5 of 6 people found the following review helpful By DV on May 10, 2010
Format: Hardcover Verified Purchase
Like many well-written non-fiction books I find valuable, "Influence" puts facts, figures and a face (through interesting real life stories) to a phenomena that at some level we are aware is unfolding but need an expert to bring into focus for us. After clearly laying out the historical and current context for the growing economic influence of women, Dychtwald challenges the reader to visualize a very inspiring future for both genders.

As an adult male, my personal reading of "Influence" was not strictly through my own eyes but also through the eyes of the three generations of women I hold dear including: my mother, who re-entered the workforce to raise my siblings after my father passed away; my wife, who worked hard, became well-educated and had a successful professional career in the field of law; and my two daughters who are just beginning to write their own unique stories. As a father, "Influence" bolstered my private hope that my daughters should indeed feel free to dream big and pursue a life on their own terms, unencumbered by false gender limits.
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Format: Hardcover
The "soaring economic power" referred to in this book's subtitle is the result of an "economic emancipation [as] women around the world [are] becoming financially powerful enough to stand on their own two feet and tip the power balance, starting with home life, extending to work life, and finally affecting the general society." Maddy Dychtwald goes on to observe, "It's hardly an exaggeration to say that for all of recorded history, women have basically been second-class citizens in a male-dominated world. And it's not ideology to assert that the status of women is changing. What we're seeing now - exponential gains toward self-sufficiency, soaring education rates, mass economic empowerment around the world - are facts. They are history rushing forward. Nothing more, nothing less."

According to Dychtwald, channeling Abraham Maslow's concept of the hierarchy if needs, there are three stages of Economic Power: survival, independence, and influence. As women reach the third stage, they will demonstrate what Maslow characterizes as "self-actualization" and the sooner the better because nations, corporations, and communities "must seek better ways to nurture and harness the full talents of their entire population, both women and men. And there is ample hard evidence to show that tapping women's talents, in every sphere, will make the world more equitable and more prosperous."

Throughout her narrative, Dychtwald draws upon what she learned during more than 100 in-depth interviews of "financially empowered" and "socially enlightened" women, sharing their insights and perspectives. "Three clear trends quickly emerged from out research - trends that were largely on the surface, already supported by private studies, but that hadn't been probed as deeply before.
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4 of 6 people found the following review helpful By Mark Goldstein on May 11, 2010
Format: Hardcover
As we navigate the turbulent waters of our future, whether speaking of our professional future or personal, one thing stands out as an essential ingredient; a map. From its inception, Age Wave has provided the weary traveler with a glimpse into what lies ahead and just as the significance of recognizing our new aging demographics allowed us to chart a course into the latter part of the 20th century; so too will the awareness of women's influence guide us into the 21st century. Maddy Dychtwald, along with her co-author Chris Larson, has brought to life this awareness and points us towards a clarity where we are able to respond. I cannot think of a business, or an individual, that would not benefit from the insights of their work.
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