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Influencer: The Power to Change Anything Hardcover – September 13, 2007

4.4 out of 5 stars 480 customer reviews
Book 1 of 2 in the Influencer Series

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Editorial Reviews

Review

“Far and away one of the best business books of the year.” (Hamilton Spectator)

From the Back Cover

Here's what some of the world's most influential people are saying about Influencer.

“AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers.”
-Stephen R. Covey, author of The 7 Habits of Highly Effective People

“Ideas can change the world-but only when coupled with influence-the ability to change hearts, minds and behavior. This book provides a practical approach to lead change and empower us all to make a difference or a change in society.”
-Muhammad Yunus, 2006 Nobel Peace Prize Winner

“Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last.”
-Sidney Taurel, chairman & chief executive officer, Eli Lilly and Company

“If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant co-workers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide in making the changes that put you in the driver's seat.”
-Deborah Norville, anchor of “Inside Edition” and bestselling author

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Product Details

  • Hardcover: 288 pages
  • Publisher: McGraw-Hill; 1 edition (September 13, 2007)
  • Language: English
  • ISBN-10: 007148499X
  • ISBN-13: 978-0071484992
  • Product Dimensions: 6.3 x 1.1 x 8.9 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (480 customer reviews)
  • Amazon Best Sellers Rank: #78,219 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover Vine Customer Review of Free Product ( What's this? )
When Stephen Covey labeled this new book "an instant classic," I knew it was a must-read for me.

But I was floored at how brilliant this book really is.

Many books deal with some aspect or particular technique of change in people. Influencer is radically different: it presents a complete structural blueprint of the science of change, and takes you step by step through the critical factors behind change and how to apply them to any problem.

Instead of endless dry facts or empty clichés, Influencer breaks down its major points chapter by chapter, illustrating them with a detailed analysis of several real-world case studies of seemingly insurmountable change problems, including Delancy, a rehab center for hard-core criminal drug addicts which has an astonishing success rate of over 90%. Interspersed are personal and family case studies, research, and history all engagingly written in a well-organized, coherent style. At the end of each chapter is a summary of key concepts covered.

Influencer immediately helped me understand both my own thinking processes toward change and those of others, and jump-started good ideas for both my personal growth and solving several business issues. Influencer is by far the most original and useful book I have read this year. Highly recommended.
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Format: Hardcover
The principles in this book have the potential to change the world - by changing behaviors of individuals, families, communities and nations.

The authors teach us how to create the change we'd like to see in the world using a deceptively simple framework (e.g. "Make the Undesirable Desirable" and "Design Rewards and Demand Accountability"). Many of the concepts are intuitive - the problem is that I had never intuited them before, much less put them all together in a framework I could act on. They support the framework with sound theory from behavioral psychology and demonstrate it with real-world examples of people who are solving big, important problems. Throughout it all they use a straight-forward conversational style and a great sense of humor.

But be warned: It's not a self-help, positive-mental-attitude, quick-fix, rah! rah! book, and it's not a fast, easy read - it's not supposed to be. The book deals with powerful concepts and it took me some time to think through the implications and how I could apply them. I re-read some chapters several times and spent time writing out how I could apply the principles (I usually do this in the margins - but with Influencer I ended up using a journal since there was so much to write about).

It's well worth the time and effort - I'm excited by the results I'm seeing personally as I apply the concepts in my roles as a father, husband, church leader and business leader.
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
After teaching readers how to have "crucial conversations" to share ideas, resolve conflicts, and promote change, our five authors begin "Influencer" by turning that idea around. Talking, they remind us, often is not the best way to convince people to abandon old behaviors and start doing things differently, and can in fact be counterproductive if people start to resist or resent the idea you want to change them. It's sort of self-evident when you put it that way ... but on the other hand, once rational argument, hectoring, and pleading have failed, many of us feel disarmed. If you can't "talk them into it," what's left to try?

Given the title and subtitle, you could think "Influencer" is Dale Carnegie for a new generation. But it's actually quite a lot more than that. "The power to change anything" the authors describe is not a "These aren't the droids you're looking for" Jedi mind trick. Nor will you have everything you need to achieve your goals as soon as you finish reading. These are tools for promoting Big Ideas -- the examples the authors give include eliminating the ghastly guinea worm, promoting condom use in Thailand's sex trade, and turning around the lives of thousands of hardened gang members -- and so the first impression that the reader will take away from this is that changing minds and hearts requires hard work and commitment on both sides of the equation.

The authors argue that changing ingrained behavior requires people to answer two questions: "Can I make the change?" and "Is it worth the effort?" "Influencer" draws from psychology, organizational theory, history, sociology, and other disciplines to isolate the key motives that drive behavior. Armed with that information, they say, influencers have the lever they need to move mountains.
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3 Comments 122 of 129 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
I found that "Influencer" was one of the best books that I've read in the last couple of years. I agree with other reviewers in that it is far from the typical self-help book. It is much, much more. It has analyzed lots of information, synthesized it into a series of packets of information. Sure, it discusses some of the theory, history, or background of each morsel. It justifies its use. The recommendations, a bit short, are practical and inspiring. I found the example stories to provide practical illustrations of the concepts that the authors hoped to communicate. Neither one of my brain cells found the disorganization to be easily worked through. While I found the information worth 8 stars, I found the disorganization worthy of only 3 stars. Averaged out, I think that it is a superb book. I would not recommend it for the average person seeking a self-help book. I would recommend it for individuals hoping to introduce change in their organization or community. I think that this book is worth the price, new, so long as the prospective reader can follow a little theoretical background along with the gems of change.
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