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Influencer: The Power to Change Anything Hardcover – September 13, 2007
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From the Back Cover
Here's what some of the world's most influential people are saying about Influencer.
“AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers.”
-Stephen R. Covey, author of The 7 Habits of Highly Effective People
“Ideas can change the world-but only when coupled with influence-the ability to change hearts, minds and behavior. This book provides a practical approach to lead change and empower us all to make a difference or a change in society.”
-Muhammad Yunus, 2006 Nobel Peace Prize Winner
“Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last.”
-Sidney Taurel, chairman & chief executive officer, Eli Lilly and Company
“If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant co-workers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide in making the changes that put you in the driver's seat.”
-Deborah Norville, anchor of “Inside Edition” and bestselling author
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Top Customer Reviews
But I was floored at how brilliant this book really is.
Many books deal with some aspect or particular technique of change in people. Influencer is radically different: it presents a complete structural blueprint of the science of change, and takes you step by step through the critical factors behind change and how to apply them to any problem.
Instead of endless dry facts or empty clichés, Influencer breaks down its major points chapter by chapter, illustrating them with a detailed analysis of several real-world case studies of seemingly insurmountable change problems, including Delancy, a rehab center for hard-core criminal drug addicts which has an astonishing success rate of over 90%. Interspersed are personal and family case studies, research, and history all engagingly written in a well-organized, coherent style. At the end of each chapter is a summary of key concepts covered.
Influencer immediately helped me understand both my own thinking processes toward change and those of others, and jump-started good ideas for both my personal growth and solving several business issues. Influencer is by far the most original and useful book I have read this year. Highly recommended.
The authors teach us how to create the change we'd like to see in the world using a deceptively simple framework (e.g. "Make the Undesirable Desirable" and "Design Rewards and Demand Accountability"). Many of the concepts are intuitive - the problem is that I had never intuited them before, much less put them all together in a framework I could act on. They support the framework with sound theory from behavioral psychology and demonstrate it with real-world examples of people who are solving big, important problems. Throughout it all they use a straight-forward conversational style and a great sense of humor.
But be warned: It's not a self-help, positive-mental-attitude, quick-fix, rah! rah! book, and it's not a fast, easy read - it's not supposed to be. The book deals with powerful concepts and it took me some time to think through the implications and how I could apply them. I re-read some chapters several times and spent time writing out how I could apply the principles (I usually do this in the margins - but with Influencer I ended up using a journal since there was so much to write about).
It's well worth the time and effort - I'm excited by the results I'm seeing personally as I apply the concepts in my roles as a father, husband, church leader and business leader.
Given the title and subtitle, you could think "Influencer" is Dale Carnegie for a new generation. But it's actually quite a lot more than that. "The power to change anything" the authors describe is not a "These aren't the droids you're looking for" Jedi mind trick. Nor will you have everything you need to achieve your goals as soon as you finish reading. These are tools for promoting Big Ideas -- the examples the authors give include eliminating the ghastly guinea worm, promoting condom use in Thailand's sex trade, and turning around the lives of thousands of hardened gang members -- and so the first impression that the reader will take away from this is that changing minds and hearts requires hard work and commitment on both sides of the equation.
The authors argue that changing ingrained behavior requires people to answer two questions: "Can I make the change?" and "Is it worth the effort?" "Influencer" draws from psychology, organizational theory, history, sociology, and other disciplines to isolate the key motives that drive behavior. Armed with that information, they say, influencers have the lever they need to move mountains.Read more ›
Most Recent Customer Reviews
Great practical advice to help leaders define key activities and behaviors that lead to lasting change.Published 1 day ago by Amazon Customer
Great book. If you're looking to do great things, you must read this!Published 4 days ago by Amazon Customer
A nice quick read with engaging stories mixing failed attempts and positive outcomes to some major issues. Read morePublished 18 days ago by HBJoe
The absolute waste of time. Silly, the book praises those who wrote big words about it. Sad such meaningless material steal people's time.Published 26 days ago by James G
Not what I expected. You can learn a couple of things, but that is allPublished 1 month ago by Jozsef Nagy
Very thought provoking and useful information given in entertaining format. I use the techniques everyday.Published 1 month ago by Amazon Customer