Written by KCG Founder and former Gartner Analyst Bill Hopkins with KCG Partners Stephen England and Christopher Wilder, this book is based on the world recognized KCG seminar "Working with the Analysts". Punctuated with real world examples and war stories from across the IT buying ecosystem - technology buyers, AR professionals and analysts.
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This book is guaranteed to become the bible for analyst and influencer relations. Besides the fact that this highly informative and entertaining book is a must-read for everyone involved in analyst relations, consultant relations, or for that matter, any kind of influencer relations, every senior executive that cares about the bottom line should read this to understand the importance of influencers to their business. --Jocelyn Eisenberg, Director, Analyst Relations, Cognizant
This book is filled with not only Hopkins insights and experience as an industry analyst and a vendor, but it also features AR professionals and their anecdotes, best practices and real world case studies. I could ve used this book when I started this gig. If you are an AR professional buy this valuable book for your boss! --Dean Whitehair, Sr. Director, Industry Analyst Relations, Symantec.
"The industry analyst world is a unique environment and Bill and the guys at KCG have captured it well. You will need this book to learn how to focus your efforts to enable you to build value into your analyst relationships and be able to measure their effectiveness. Sure to become the indispensable AR tool." --Susan Pullin, Director Industry Analyst Relations - CSC
This book is filled with not only Hopkins insights and experience as an industry analyst and a vendor, but it also features AR professionals and their anecdotes, best practices and real world case studies. I could ve used this book when I started this gig. If you are an AR professional buy this valuable book for your boss! --Dean Whitehair, Sr. Director, Industry Analyst Relations, Symantec.
"The industry analyst world is a unique environment and Bill and the guys at KCG have captured it well. You will need this book to learn how to focus your efforts to enable you to build value into your analyst relationships and be able to measure their effectiveness. Sure to become the indispensable AR tool." --Susan Pullin, Director Industry Analyst Relations - CSC
About the Author
William S. Bill Hopkins is a 20+ year technology industry veteran and the founder and CEO of the Knowledge Capital Group. Bill s background brings a unique perspective to anything he does. A former Research Director at Gartner with a successful career as a technology user and vendor prior to that, he has been called the Godfather of AR and the Dr. Phil of the IT industry analyst marketplace. He has been published in the New York Times, Boston Globe, and Harvard Business Review and is also widely quoted in the business press. When not traveling the globe on behalf of his clients, Bill lives in Dripping Springs, Texas with his wife and son.
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