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Infographics: The Power of Visual Storytelling + Cool Infographics: Effective Communication with Data Visualization and Design + The Best American Infographics 2013
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Product Details

  • Paperback: 264 pages
  • Publisher: Wiley; 1 edition (September 4, 2012)
  • Language: English
  • ISBN-10: 1118314042
  • ISBN-13: 978-1118314043
  • Product Dimensions: 8.9 x 8.9 x 0.7 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #61,616 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

The explosion of data created and content shared in the Information Age has fundamentally changed the way we communicate today. Infographics and data visualization can convey your message in a concise and engaging way that sets it apart from the noise. Infographics: The Power of Visual Storytelling shows you how to use visual communication to attract, inform, and even entertain your audience.

These tools can help us understand complex concepts easily and provide insights that lay hidden in raw data. Infographics provides easy-to-follow and actionable tips and strategies to create compelling and shareable visual content, including:

  • The various forms that information design and data visualization take, including static, interactive, and motion graphics, and best practices for the use of each.
  • Social media strategies for distributing and promoting your content to make sure people see it—and more important, share it.
  • The dos and don'ts of information design, enabling you to guide the process of creating them to be interesting, accurate, and effective.
  • Coverage of emerging trends, technologies, and the myriad applications of infographics in the not-so-distant future.
  • With Infographics, you'll be able to transform previously buried or boring data into captivating visuals that can build your brand visibility, garner an engaged following, and grow your sales.

About the Author

Lankow, Crooks, and Ritchie are the three cofounders of Column Five, a leading creative agency specializing in infographic design, data visualization, and social PR. They have worked with hundreds of clients representing a range of industries, such as GE, Intuit, Microsoft, Sony, eBay, and the World Bank. Their work has been featured in Fast Company, the Atlantic, TIME, Forbes, the Wall Street Journal, and GOOD magazine. They speak on the subject of infographics frequently, including recent talks at the Federal Reserve and AIGA (American Institute of Graphic Arts), and teach a course on Visualization of Information at Columbia University.


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Customer Reviews

4.2 out of 5 stars
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Most Helpful Customer Reviews

60 of 73 people found the following review helpful By Easy Writer on September 7, 2012
Format: Paperback Verified Purchase
This books takes infographics in the wrong direction: heavy on graphics, light on info. The authors are impressive designers, but their infographic creations are text-heavy, overly-decorative affairs that do very little to make the info "tell a story".

Early in the book, the authors grant themselves a license to over-decorate by referencing some research from the University of Saskatchewan, proving that overly-decorative graphs are more compelling than ugly black and white graphs (duh!). But they abuse that privilege, pounding "info" into the dust while investing in chaotic, funky designs.

So, scratch the "info". But this might be a worthwhile book if the authors would at least share some of their "graphics" tricks. They are indeed gifted designers with a funky sense for the web 2.0 world. Alas, they share little about design, layout, color choices.

As for "storytelling", this is just a buzzword they slapped onto the title. Their text-heavy overly-designed infographics have a topic and pictures. But how is that a "story"? The authors never plumb this area.

In the end, this book delivers nothing that the title promises. I returned my copy.
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18 of 20 people found the following review helpful By BMG on September 7, 2012
Format: Paperback Verified Purchase
This one isn't written for the design practitioner (but plenty of other books do that). It is more geared towards a VP of Marketing/CMO crowd looking for ideas and new ways to share information.
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12 of 13 people found the following review helpful By MRS on September 13, 2012
Format: Paperback Verified Purchase
"Infographics: The Power of Visual Storytelling" is a wonderfully crafted and compelling read. Early on, the authors explain that their primary purpose is to provide an in-depth understanding of the value surrounding the use of infographics, and inform as to the proper approach and implementation of the medium; and they do exactly just that. With chapters covering such topics as determining what makes a good infographic, choosing the right vehicle for your message, and information design best practices, this book is chalk full of countless examples and descriptions of some of the many applications for infographics as a means of improving overall business communications in a manner that is both concise, and engaging, for your intended audience. A must read for anyone serious about exploring this powerful medium of data delivery further.
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11 of 13 people found the following review helpful By Peter Gaseoustania on February 28, 2013
Format: Kindle Edition
The author spends a great deal of time writing about what you'll read in the book, as well as what you won't get out of it. The result is very little actual content. It would be as if a friend spent four hours setting up a story, but never actually told the story. Waste of time. Waste of money.
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11 of 13 people found the following review helpful By Matthew on February 9, 2013
Format: Kindle Edition Verified Purchase
I'm pretty disappointed in this purchase. It's bizarre that a book all about digital images and data includes only highly compressed, low resolution images. I'm sure if I could read it the infographics, book would be great.
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7 of 8 people found the following review helpful By MarinBooks on September 12, 2012
Format: Paperback
Let me first start by saying that I am a huge "fan" of information design and visual storytelling, and view infographics not as a fad, but as a completely new way of communicating that is here to stay.

Regardless of whether your company is B2C or B2B, your customer/buyer is overwhelmed by marketing messages (some 2000/day) and attention spans have never been shorter. The authors not only make a compelling case for the "power of visual storytelling," but also provide an almost endless supply of examples that any marketing executive can put into his or her frame of reference.

If you're an experienced content marketer, or just starting to scratch the surface, "Infographics: The Power of Visual Storytelling" gives you every thing you need to either (a) get started or (b) start making your visual/sharable content a larger part of your Marketing & PR efforts.

I've seen other reviews that criticize the book for being too visual, ummm, that's pretty much the point. Buy it, you'll be happy you did.
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2 of 2 people found the following review helpful By Teresa on February 13, 2014
Format: Paperback
It's obvious that the design agency (Column Five) is focused on graphic design and illustration. And the graphics they include in the book (primarily their own) are pretty to look at. But the infographics aren't necessarily clear on first glance, nor relay the key messages about the data. I would actually use some of these illustrations as examples of "bad" infographics because they are so visually cluttered, full of icons and blocky elements, that you have no idea what the data actually says.

But the book is pretty to look at, the writing is clear, and some of these can make nice posters on your wall. To teach infographics though? I'd pick another one.
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2 of 2 people found the following review helpful By Shervin Talieh on March 29, 2013
Format: Paperback
Infographics are everywhere. It's the hottest and arguably most effective method for communicating complex ideas in an easy to understand package, with virality built-in. This book breaks down this massive topic into easy-to-follow steps, from a basic understanding to more complex subjects such as the future of infographics and how to become a visual company. Its a must read for any content marketer, from novice to expert levels.

We have followed each step the book outlines, such as choosing the right format, visual storytelling, content distribution tips, data visualization best practices, to creating utility. The examples are easy to follow, filled with actual infographics and how each performed based on its target objective. A great book that I recommend to anyone in the marketing function.
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