"The key to the twenty-first century will be in learning how toleverage informal learning for us all. Jay provides us with anevocative road map to how we can do this."
—John Seely Brown, coauthor, Social Life ofInformation
, and former chief scientist, Xerox Corp.
"Informal learning is the perfect theme for exploring the nextwave of our field. Jay Cross continues to push our thinking on thetransformational forces of knowledge, learning, and performance. Amust read!"
—Elliott Masie, founder, The MASIE Center's LearningCONSORTIUM
"In an outsourced, automated age, informal learning has becomethe key to high performance and personal fulfillment. And now JayCross has written the very best primer on this woefully neglectedtopic. This is a book for both sides of your brain!"
—Daniel H. Pink, author, A Whole New Mind
"Jay Cross provides an important challenge for us all—tomove our focus from the classroom to the workplace, and in doingso, reframe what we do in ways that much more closely reflect howpeople actually learn and perform on the job. InformalLearning has profound implications for how we—fromtrainers to chief learning officers and from frontline businessmanagers to executives—must rethink our ideas and practices,not in some distant future, but right now."
—Marc J. Rosenberg, management consultant, and author,Beyond E-Learning
"This book shows how informal learning experiences connect uswith information, help us share ideas, and obtain new perspectives,and even help us create new knowledge together."
—Ellen Wagner, director, Worldwide eLearning, AdobeSystems
"The one sentence from this book that hit me like a train: 'Mostcorporations invest their training budget where it will have theleast impact.' Wow. In an era of demanding ROI, shrinking budgets,and the insistence to do more with less, think of the impact thatinformal learning could have if it could truly focus learning andefforts for maximum impact."
—Mark Oehlert, learning strategy architect, Booz AllenHamilton