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1 of 1 people found the following review helpful:
4.0 out of 5 stars A New Metaphor Explaining Technology and a Call to Action for Critical Literacies
Anyone who has ever seen Fritz Lang's movie Metropolis - even the version rocking the Pat Benatar/Adam Ant/Queen soundtrack - knows that as technology becomes evermore present, society will continue to fear the "inevitable" destruction of humanity at the cold, logical hands of our cyborg overlords (see: Terminator, Battlestar Galactica, Blade Runner). Even in our...
Published on April 20, 2009 by Mandy Grover

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31 of 32 people found the following review helpful:
3.0 out of 5 stars A great concept with weak follow through
I really wanted Information Ecologies: Using Technology with Heart by Bonnie Nardi and Vicki O'Day to be a great book. Unfortunately it was only OK. As a librarian, with an undergraduate degree in Anthropology, I was intrigued that O'Day was described as a graduate student in anthropology and that the authors were using a library setting as one of their case studies...
Published on November 4, 1999 by MC Manoa


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31 of 32 people found the following review helpful:
3.0 out of 5 stars A great concept with weak follow through, November 4, 1999
By 
MC Manoa "MCM" (Honolulu, HI USA) - See all my reviews
This review is from: Information Ecologies: Using Technology With Heart (Hardcover)
I really wanted Information Ecologies: Using Technology with Heart by Bonnie Nardi and Vicki O'Day to be a great book. Unfortunately it was only OK. As a librarian, with an undergraduate degree in Anthropology, I was intrigued that O'Day was described as a graduate student in anthropology and that the authors were using a library setting as one of their case studies. Finally, I thought, someone will definitively present to the world the value of what it is librarians DO and with anthropologically informed insight!

The authors do a very good job of summarizing the various "framing conversations" and "metaphors" that have been used to talk about technology and as the basis for analyzing the impact of technological change. They cite many books that I have read and enjoyed as thought-provoking discussions of technology and its role in society (Being Digital, Silicon Snake Oil, The Gutenberg Elegies, Technopoly, Life on the Screen) and use them to bolster their arguments in ways that will probably encourage others to seek out those books and read them (in fact I am inspired to delve into "ancient history" and read some of the older, seminal works the authors cite).

The writing style of the book is very clear and cordial but every time I felt I was being led through interesting discourse to a logical conclusion or culminating POINT I would exit a paragraph or chapter feeling somehow that there was no "there" there.

Interesting questions were raised and a persuasive thesis was put forward concerning why the old ways of thinking about technology should be superceded by their metaphor of "information ecology". The authors note (pg. 70) that "It is common to leap ahead to 'how' questions when we think about technology. [...] It is less common - but crucially important - to ask a full range of "why questions as well [...]" But at the end of the first section I felt *all* I had was a framework of questions, and no discussion of how the answers define an information ecology. The authors "conclusion" (page 74) was apparently that the whole matter is a "complex business" and "change can become confusing and overwhelming" but "talk" and "experiments" and "local settings" are the answer.

To which I heaved a sigh of "HUH?" and moved on to part 2 where I was promised that we would "look in detail at specific information ecologies ... [and] see examples that show diversity, coevolution, keystone species, and the application of values". OK! I was ready for some solid field work and logical analysis of the data to substantiate their new way of examining technology. What did I find? Redundant, boring, embarrassing and CONFUSING transcripts of interactions that definitely lost something in the translation. I have personal and extensive experience in environments similar to those described in chapters 7 (Librarians: a keystone species) and 9 (Cultivating Gardeners: the importance of homegrown expertise) and I couldn't tell how the material presented was supposed to illustrate their points! This is not to say that I didn't find much of the discussion interesting as a point of departure for thinking about those situations - but the transcripts of interviews were a distraction and waste of time. They should have been relegated to footnotes (or left out entirely). By the time I got to Chapter 10 and had to read interviews that were filled with "Yeah. And it's weird. I thought it was weird how you can get a picture into the computer" ... well, ya know it was, like, gag me with a spoon, ya know?

The last chapter was primarily a rehash of dozens of articles praising the Internet "as a riveting global phenomenon with important implications for local information ecologies". They state that "Information ecologies are local habitations with recognizable participants and practices" but nothing in the previous 184 pages had demonstrated that to me! I felt as if Chapter 13 had been tacked on to fill the book out to a reasonable length.

In spite of it all, I give the book 3 stars (I'd give it 2 1/2 if I could) because of the first section and the interesting observations that are scattered in the second section. The concluding paragraph on the last page quotes Annie Dillard - "we need to call our attention to what passes before our eyes". This book DOES do that - but I had hoped for so much more.

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4 of 4 people found the following review helpful:
3.0 out of 5 stars Some effective arguments, some misguided, October 22, 1999
This review is from: Information Ecologies: Using Technology With Heart (Hardcover)
According to the authors of this book we shouldn't believe that we can solve every problem by simply throwing technology at it. Nor should we be Luddites, bury our heads in the sand, and ignore the value of technology. The authors take the "middle ground", and present the the position that we must be "critical friends" of technology, and be sure that we not blindly accept technology as a panacea and allow it to dominate our lives.

I found some of their arguments against technological advances to be weak in some areas. For example, they discuss the moral ramifications of cloning, and whether or not we should allow cloning of human beings, or even investigate the possibility, "just because we can." They also quoted J. Robert Oppenheimer, father of the hydrogen bomb, about his team's desire to move forward and build the bomb simply because they had proved in theory that it was possible. What to do with the bomb would be someone else's decision. I found the authors' arguments to be ineffective in that these situations represent extreme positions that most people could agree with. However, major advancements in science, medicine, mathematics and other fields have been achieved by individuals simply trying to "push the envelope." Indeed, the original hacker community was not a group of individuals trying to break into secure servers, they were programmers obsessed with perfection in programming techniques, trying to find the most efficient way to accomplish a task with the least amount of code. I wonder what side the authors would take in George Mallory's position of climbing Mt. Everest simply "because it's there." What would a "critical friend" of Mallory's say to him about his motivation?

I was a bit disturbed by their portrayal of Nicholas Negroponte as a someone who blindly accepts and promotes technology and it's inevitable place in our future, with no consideration of the consequences. They chide him for the technology-driven Utopia he describes in his book "Being Digital", with its technology that lacks any sense of social meaning or integration into society. Their portrayal fell just short of comparing Negroponte to Victor Frankenstein.

I felt their portrayal of Negroponte on one end of the scale and Cliff Stoll on the other was inaccurate. Though their opinions differ, they hardly represent the extreme ends of the spectrum. I suspect the authors' motivation for choosing these two individuals was their relative fame in the online community.

The authors conducted a number of impressive case studies that dominate the second half of the book. I found these chapters to be much more enjoyable and informative than the earlier chapters that attempt to strengthen their arguments. Their selection of librarians as a "keystone species" in the information ecology was insightful. I found their arguments for this selection as effective, but it too fell short. Rather than focusing simply on the end user, they could have also argued for the use of skilled librarians on the server and design end of the equation. The huge need for librarian skills at the client end highlights the deficiencies at the server and design end of the net.

I have never met an individual who believes that all of society's ills can be solved by throwing technology at it, as Nicholas Negroponte is portrayed in this book. If such a person does exist, this book was written for him or her, as it would be for a true Luddite. Unfortunately, I don't believe either would be swayed effectively by the authors' arguments.

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1 of 1 people found the following review helpful:
3.0 out of 5 stars An Interesting Information Ecology: Missing a Few Links, April 21, 2009
When I first started reading this book, I was instantly intrigued. It's rare to find an academic book that ties in so many non-academic works. Throughout Information Ecologies, the authors tie in outside sources such as the movie Metropolis, and the virtual world of "Pueblo." Although the latter was an ethnographic study, it was still rather interesting and tied in the general public.

The book actually begins, after the introduction of the movie, with a section explaining how technology is viewed and how information ecologies are built, as well as how they evolve. In theory, the first part of this book is a good format. The authors explain what an information ecology is and focus on the different terminology associated with technology. However, the authors discuss several outside sources, but fail to fully explain them. For example, authors Stoll and Negroponte's work is mentioned, but not fully explained. The information the authors provide in the first few chapters seems to merely skirt around the argument, and never fully incorporated into it. I think it is a good idea to incorporate outside sources to back an argument, but the authors of this book never seem to fully explain how the sources they provide tie into their argument.

The second half of the book, "Case Studies," includes examples of information ecologies. The examples are of actual ethnographic studies the authors performed. These include a library (specifically the librarians in it), a virtual world, "gardeners" in a workplace, and a digital photography class. These chapters gave good recaps of the research they did and their findings. However, the one about the virtual world stuck out most to me. This chapter, about the virtual world "Pueblo," was interesting because they discussed a lot of aspects of this ecology other than the basic ones introduced in the first part of the book. The authors focused on who the people using the program actually are and who they presented themselves as in the program. The mass amount of real life examples in this part of the book helps non-academic readers be able to relate better to what the authors are presenting. This section also seems a lot clearer and better explained than the first.

Something I found especially useful was the second to last chapter before the conclusion, in which the authors discussed an information ecology that did not work out. The authors not only discuss the ecology itself and what went wrong, but why it went wrong. This was really interesting and unique because most books tend to focus only on the positives. This ecology was about a new system "used for remote broadcast of surgical events during neurosurgeries" (169). I also liked how the authors tied in the section about strategic questions from the first part as a means of preventing an information ecology from failing.

Considering that this book was written in 1999, a lot of the information provided is out of date. However, the section about the Internet as an information ecology is rather insightful. A lot of the predictions the authors have made throughout the book have actually come true. The final chapter in the book sums up all of the information provided. When summed up that way, it shows that each example of an information ecology presented by the authors exemplified a certain aspect of an information ecology.

Overall, I think the authors had a good concept and theoretical game plan. However, a lot of their information provided did not seem to match up completely with what they were attempting to say. Also, I could never figure out who the intended audience is. Most of the time it seemed to be aimed at the general public because of the extra time spent explaining certain concepts. However, some of the time the authors seem to go off on a tangent aimed at the academic world. I believe this book is best suited for someone who is interested in the aspects of an information ecology and would like some good examples to refer to. This book would also work well for a teacher or employer who is trying to incorporate technology (new or existing) into his or her workplace.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars A New Metaphor Explaining Technology and a Call to Action for Critical Literacies, April 20, 2009
By 
Mandy Grover (San Marcos, TX) - See all my reviews
Anyone who has ever seen Fritz Lang's movie Metropolis - even the version rocking the Pat Benatar/Adam Ant/Queen soundtrack - knows that as technology becomes evermore present, society will continue to fear the "inevitable" destruction of humanity at the cold, logical hands of our cyborg overlords (see: Terminator, Battlestar Galactica, Blade Runner). Even in our cinematic visions of a futuristic utopia, technology is still the oppressor of human goodness, like in THX-1138 or the even more horrifying Logan's Run (with my 30th birthday approaching, my fear of "the Carousel" is growing exponentially). It is within the cinematic view of technology - specifically, Metropolis - that authors Bonnie A. Nardi and Vicki L. O'Day introduce their book Information Ecologies: Using Technology with Heart. The authors lay out the plot of Metropolis to introduce a central concept linking humans with technology: a mediator. Here's a quick rundown of the plot:

Beautiful futuristic city is run on the blood, sweat, and tears of the worker class whose bodies are broken underground as cogs in the machine that allow the upper class to live lives of leisure and comfort. Then, a scientist builds a robot that looks like a lady and the Master of the city tells the scientist to make the robot look like Maria, a leader of the revolutionists underground. The goal of the Master is to incite violence so the workers can be killed off and replaced with robots. Robot Maria does the job and chaos ensues and things get totally out of hand as the workers destroy the machinery that runs the city above. As both worlds are now literally collapsing, the movie's protagonist - who is the son of the Master and who is also empathetic to the workers' plight and in love with the real Maria to boot - becomes the mediator between the two worlds. The Master's son stands between his father (the world of technology) and the foreman of the workers (the world of the people), and he holds his hands out to both men, bridging the worlds.

Nardi and O'Day set this scene to express their belief that we must also have a mediator between ourselves and technology, and this mediator is the heart. Information Ecologies has a clear twofold purpose. First, the book is a call to action regarding the ways in which we interact with technology. And second, the book argues that we have to rearticulate the way we define ourselves and our relationships with the devices we use. Before the authors go into any significant detail about their call to action - their claim about the human heart as mediator - they create a framework within which to view our interactions with technology, and this is where the idea of information ecologies comes into play. Nardi and O'Day break down the metaphors that we often use to explain how we process the idea of technology, such as "technology is a tool" or "technology is a text" or even "technology is a system." In their analysis, the authors deconstruct these commonly held metaphors as a preamble to the introduction of their own ecology metaphor. However, the authors don't just dismiss or disprove the commonplace metaphors we associate with technology; they simply point out both their flaws and merits. This allows the authors to demonstrate the need for a new, more complete representation of technology in our lives, it allows them to build on the ideas about technology we've become comfortable with, and it allows them to really stress the need for a metaphor when describing the complex connections we have with technology and information in our everyday lives.

From Chapter 3 on, Nardi and O'Day entrench their work in the belief that we are active participants in a complex and diverse ecosystem of information. The authors identify the five necessary components for their information ecology: system, diversity, coevolution, keystone species, and locality. This metaphor is both unique and apt, but it is not until the second half of the book, the case studies, that it is clear just what information ecologies are and how we fit into them. For me, the most salient case study was the authors' examination of librarians as a keystone species in the library ecosystem. Nardi and O'Day note that as libraries become more equipped with computers and digital technologies the librarian actually becomes a more important person to the system, despite the notion that technology will force the librarian into obsolescence. The librarian provides "information therapy...to help clients understand their own needs." The librarian provides "strategic expertise...technical skill and knowledge of where information lives and how it is organized." And, the librarian is an agent of "building relationships" and encouraging "repeat clients." According to the authors, librarians hold the library ecosystem together by facilitating both its human and technological elements. The library as an ecosystem is somewhat easy to imagine. It's a system because it is made up of different parts - books and other print, technology, and people who contribute "practices and values" - and all of these parts are interconnected. It has diversity in its people and tools. Its people and tools evolve with each other, if not by choice then by necessity. It has a keystone species in the librarian. And, it is defined by the people who participate in its existence; by the people who physically interact with the ecosystem. Understanding Nardi and O'Day's theory in an applied example helps to see all the information ecologies we participate in, from school to work to our interactions on the Internet - which the authors address in another case study.

After the introduction of the information ecology metaphor and before the case studies, the authors directly address the call to action they started the book off with; namely, that people and technology must be bridged with the heart. Chapter 6, "How to Evolve Information Ecologies," is nothing less than a call to arms for critical literacy, which is the heart and mediator for Nardi and O'Day. The authors ask their readers to "work from core values," to "pay attention," and to "ask strategic questions" - questions about power structures and cultural hegemonies. For Nardi and O'Day, critical literacy is essential in avoiding many either/or paradigms that they find inherent in our relationships with technology. The main example they give is the "technophilia/dystopia" dyad, and it is probably in this part of the book, Chapter 2, where the authors' argument is weakest. Nardi and O'Day explore two extreme relationships with technology; technophilia is examined through the work of Clifford Stoll, and the dystopic view is examined through Nicholas Negroponte's work. After analyzing these two extremes, the authors advocate the middle ground. I can recognize that the authors set up this framework to help explain their idea that critical literacy is essential to understanding technology beyond its extremes; however, their argument suffers in this section because they briefly ignore the complex psychologies behind the ways people interact with technology.

Ultimately, I liked Information Ecologies and I would recommend it as a book that is enjoyable for leisure reading and a book that also addresses scholarly concerns. However, my strongest recommendation for this book is to anyone who feels frustrated with technology or is experiencing a tech overload. This book offers a nice, calming perspective that assuages a lot of the confusions that come with interacting with technology as it continues to rapidly evolve and influence our lives.

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1 of 2 people found the following review helpful:
5.0 out of 5 stars Essential reading for thoughtful use of technology., March 24, 1999
This review is from: Information Ecologies: Using Technology With Heart (Hardcover)
I work with the Web, while my husband is a Luddite who can barely manage an ATM card; this wonderful book speaks equally to both of us. Most of us assume that technology, whether we like it or not, is inevitable. Nardi and O'Day point out that this assumption is both unfortunate and preventable. We need to WAKE UP from our passive acceptance of the tide that overwhelms us with everything from cell-phones to cloning, and question WHY we use the technologies that have come to inhabit our everyday lives. We must also closely observe the technology-supported human encounters that we take for granted. For example, I use e-mail to serve the public; the e-mail makes my service much faster, but without thoughtful, compassionate, human-written responses, the swiftness of e-mail is pointless. By closely observing our habits with a questioning mind, we can then actively shape our use of technology, and even politely decline some of these fabulous new bells and whistles that do not serve us so well. In an information ecology, people engage in an interdependent manner with their local technology. The authors explain this concept at length, with plenty of historical references, and cite fascinating examples, such as invisible services performed by corporate librarians, and a virtual world within an elementary school that has jumpstarted reading, writing, and social skill levels for at-risk students. O'Day's and Nardi's careful writing makes this a breeze to read, even for those completely unfamiliar with technological terms. I finished this book with a new sense of power over my own environment, equipped with keener observation and the reminder to always ask "Why?"
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0 of 1 people found the following review helpful:
4.0 out of 5 stars Unique Perspectives on our Technological Society, October 26, 1999
By 
Mina Ohuchi (Mountain View, CA) - See all my reviews
This review is from: Information Ecologies: Using Technology With Heart (Hardcover)
In Information Ecologies, Nardi and O'DAy offer their perspectives on how technology is affecting our society in both an anthropological as well as a sociological view. This is a unique book because it is written, firstly, by two people who have spent time working in the technology industry, as well as studying it intensively. The case studies they offer in the second half of the book are fascinating and objective.

For a reader who may be looking for objective facts and the technical aspects of technology, this book may not prove useful. However, for a reader interested in different opinions and willing to read with an open mind, knowing that Nardi and O'DAy offer their opinions based on their experiences and beliefs, this is a wonderful book. It not only gives enough concrete knowledge of how technology evolved, became important to humankind, and how it is affecting our society today, it offers it in a anthropological manner, which I enjoyed very much.

Although I realise that the examples they used seem exaggerated at times in order to punctuate their argument, I believe that they succeeded in their objective with this book. They both clearly have great experience and knowledge in the world of technology, and they have both attempted to take a step back from that world to look at how it is affecting us as people. I especially found their case studies to be fascinating and very relevant to their argument and style. They made the book stand out as a very informational book which has set my mind to thinking in different ways. It has made me more reflective on simple things we now take for granted, such as email. How is email as my form of communication affecting the quality of my communication, I have asked myself recently. Books such as these can engage many controversial conversations which are necessary. We must realise that our actions have consequences, no matter how insignificant they may seem. I believe that this is one of the things they were stressing in terms of technological advancement.

As an admirer of anthropology, and a student of technology, I found the mixture of the two in this book to be a perfect informational and educational read.

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0 of 1 people found the following review helpful:
4.0 out of 5 stars Great book that explores online communities, October 22, 1999
This review is from: Information Ecologies: Using Technology With Heart (Hardcover)
This book is a great read for you to explore the different info ecologies, I found the library ecologies as well as the online communities and the Digital Photography case scenarios to be most interesting and relevant. Each case study examines how new technologies are being used (for example the WWW as a searching tool in the librarires, digital photography and programs such as PhotoShop for photo editing)

If you are curious about Digital Convergence and you want to read a positive outlook of it and how technology and computers are a growing part of everyone's everyday lives, you should check this book out.

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1 of 3 people found the following review helpful:
4.0 out of 5 stars Going beyond the technology, October 28, 1999
By 
Randy (Mililani, Hawaii USA) - See all my reviews
This review is from: Information Ecologies: Using Technology With Heart (Hardcover)
Information Ecologies:Using Technology with Heart is a good book that caters to both technical and non-technical individuals. The authors try to sway readers into believing that technology is more than just a physical structure. Technology affects how people react at home, school, work, etc. The authors try to prove this point through interviews, field research, past theories, and even the movie Metropolis.

Since we are heading into a total technical dominated world, I think it is very important that we not only know "how" to use a certain technology, but "why" we use a certain technology. By trying to understanding technology this way, we will then be to communicate our thoughts to others and find ways to use technology a lot more effectively.

The book shows that no matter what work you do or what your age is. Technology will have an impact on our lives. With technology such as e-mail and the internet being used by almost the entire world, a book such as Information Ecologies is a good first step to critically think about "why" we are using these technologies.

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0 of 2 people found the following review helpful:
3.0 out of 5 stars Emphasizes human interaction that is needed in tech. today., October 27, 1999
This review is from: Information Ecologies: Using Technology With Heart (Hardcover)
Online review of Information Ecologies. With the importance of technology today, we must also look at the societies that these technologies create. Nardi and O'Day in Information Ecologies, Using Technology With Heart, take a deep look at these "niches" an information ecology as the authors refer. Nardi and O'Day stress the importance of Information Ecologies because of the values and commitment that we have towards technologies. The book is not an easy read by any means. It covers deep metaphors dealing with technology and how human interaction and theologies play an important factor. Having a vast background in technology and anthropology, the authors go extensively in to examining the niches that are created by these technologies. They have completed extensive case studies in evaluating these niches and showing how people can use technology to their advantage by engaging their own personal humanvalues. Nardi and O'Day not only examine well-evolved ecologies but also examine dysfunctional ecologies that are created by the technology and the society surrounding it. Nardi and O'Day capture and explain the social factor with information ecologies in a deep and profound way. The metaphors and reference to Fritz Lang's film Metropolis gives the reader a visual example of the meaning that the authors are trying to capture and express to the reader. Though this book needs to be glazed over a few times, it is a good book that explains the humanizing effects that technology as on society. Nardi and O'Day express the important human element that lay within technology and the fact that we must influence others when using technology with Heart.
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1 of 4 people found the following review helpful:
3.0 out of 5 stars I would opt for the paperback version., October 27, 1999
By A Customer
This review is from: Information Ecologies: Using Technology With Heart (Hardcover)
Well the book Information Ecologies: Using Technology with Heart by Bonnie Nardi and Vicki O'day was a good book. It is really easy to read and the points are brought out fairly well. The key points of users finding "healthy information ecologies" are fairly laid out.

I really felt that this book tries "to change the way people look at information technology." The instances/studies they refer to, claim that technology pushes for diversity, better education, better jobs, etc. The book is easy to read and friendly to both the computer literate and illiterate. The second half of the book mainly states case studies and how others have found their information ecology. I guess the authors try to make us realize that acceptance and assimilation into the technological world can be beneficial in a myriad of ways. Although, I failed to find the answer to the question "Is technology built for the need, or does technology build the need?"

It is a good book because of its references and its clear concepts it gets across to the reader. But I do find that their happy medium of living in information ecologies was anticlimactic for me. Since, I already encompass technology from having & obtaining this book (buying it on amazon.com, having it sent via US Postal-bar-coding, writing the review with my word processor, and then posting it online). The only non-technical thing about me using the book was actually reading it. Thus, I am biased towards the use and importance of technology, prior to reading this book.

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