Certain visual images scream their message to us loud and clear: a stop sign, a skull and cross-bones, a handicapped parking sticker. The ability to take ideas and information and allow visuals that allow us to "read" them is perhaps the most basic and difficult skill of the graphic designer. This text argues that this way of seeing and creating is one that is part innate and part learned. Through visual images and descriptions, the book explains the theory behind this type of visual translation and walks the reader through examples of graphics ranging from signs and logos to advertising, packaging and events publicity. It explains how each image was conceived and why it suceeds.
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Book Description
Editorial Reviews
About the Author
Ronnie Lipton is the director of Transform & Function, a firm that consults with organizations on effective writing, editing, and design. An award-winning journalism and publication designer, she teaches journalism and graphic designer at several prestigious universities in the Washington, D.C., area. She lives in Bethesda, Maryland.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
2.0 out of 5 stars
This is not about information graphics,
By
This review is from: Information Graphics and Visual Clues: Communicating Information through Graphic Design (Paperback)
I bought this book looking for examples of transmitting useful information graphically. But in the entire book, I can only find one page about that: the map on page 17. The other 207 pages of this book are strictly about traditional graphic design, by which I mean graphics going for emotional impact, not informational. Just look at the chapter headings:
Chapter 1: Publication Identity Systems Chapter 2: Posters and Other Promotions Chapter 3: Logos and Stationary Chapter 4: Illustrations Chapter 5: Holiday Greetings Advertising, posters, logos, catalogs. As a book about graphic design, it might be okay. But putting the words "Information Design" is a blatant lie. I recommend you read something by Tufte instead.
2.0 out of 5 stars
Not really "information graphics",
By A Customer
Amazon Verified Purchase(What's this?)
This review is from: Information Graphics and Visual Clues: Communicating Information through Graphic Design (Hardcover)
I bought this book based on the editorial description promise that it would explain how various information graphics "worked". Unfortunately, I found it to be more of an analysis of advertising graphics instead of information graphics.Too many of the examples consist of various advertising campaigns or promotional material. Nice as they are, I don't classify them as information graphics; i.e., they don't convey information or instruction. One good example of information graphics from the book would be the Burton Snowboards instruction manual. Here, clear graphics and judicious use of color provide users worldwide with simple, easily understood instructions, regardless of the language of the customer. Unfortunately, this type of example is the exception rather than the rule. The majority of the examples in the book, while certainly clever and entertaining, are more like the Big Daddy Photography corporate identity project. The logo definitely creates a mood, but I would argue that it doesn't provide the viewer with any additional information about the company. I gave the book two stars for overall appearance, and the few good examples. Any reader looking for infinitely more valuable sources on designing information graphics would be well served by simply buying all three of the Tufte books.
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Inside This Book
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First Sentence:
To vie for the discretionary time of an increasing impulsive yet selective, always demanding audience, "pretty" won't cut it. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
idea idea idea idea idea, idea ideo, information graphics, design firm, visual clues Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, John Sayles, Marc Stoiber Art Director, United States, Grey Worldwide Toronto Creative Director, Lars Harmsen, Slavimir Stojanovic, Ira Payer, Publication Identity Systems, Grasp Creative, Magic Flyer, Meta Newhouse Designer, Rob Rhinehart, Sung Hee Kim, Hornall Anderson Design Works, James Victore, Luis Jaime, Shelley Weinreb Copywriter, World Trade Center New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
To vie for the discretionary time of an increasing impulsive yet selective, always demanding audience, "pretty" won't cut it. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
idea idea idea idea idea, idea ideo, information graphics, design firm, visual clues Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, John Sayles, Marc Stoiber Art Director, United States, Grey Worldwide Toronto Creative Director, Lars Harmsen, Slavimir Stojanovic, Ira Payer, Publication Identity Systems, Grasp Creative, Magic Flyer, Meta Newhouse Designer, Rob Rhinehart, Sung Hee Kim, Hornall Anderson Design Works, James Victore, Luis Jaime, Shelley Weinreb Copywriter, World Trade Center New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 4
books:
- No-Copy Advertising by Lazar Dzamic on page 13
- Smart Design by Supon Design Group in Back Matter
- Waiting for Godot: A Tragicomedy in Two Acts by Samuel Beckett on page 35
- Designing Across Cultures by Ronnie Lipton in Back Matter
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