Information Orientation: The Link to Business Performance [Hardcover]

Donald A. Marchand (Author), William J. Kettinger (Author), John D. Rollins (Author)

Book Description

Publication Date: March 22, 2001 | ISBN-10: 0199240671 | ISBN-13: 978-0199240678

This book presents the results of an international research project designed to evaluate how effectively people use information and IT to improve business performance. In particular it looks at three dimensions - information behavior and values; information management practices; and IT practices - and their relationship to business performance. The book combines a focus on business relevance with strong empirical research.

Editorial Reviews

Review

Vitally important issues that are usefully explored. Long Range Planning --This text refers to the Paperback edition.

About the Author

Donald A. Marchand is Professor of Information Management and Strategy at IMD International, Lausanne, Switzerland.

William J. Kettinger is Director of the Center for Information Management and Technology Research, Darla Moore School of Business Administration, University of South Carolina, USA.

John D. Rollins is Managing Partner, Strategic IT Effectiveness Practice, Andersen Consulting, USA and UK.

Product Details

• Hardcover: 328 pages
• Publisher: Oxford University Press, USA (March 22, 2001)
• Language: English
• ISBN-10: 0199240671
• ISBN-13: 978-0199240678
• Product Dimensions: 9.5 x 6.4 x 0.9 inches
• Shipping Weight: 1.5 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,310,446 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Good guidelines for IT/Business Alignment, September 22, 2001

By 

Linda Zarate "IT Ops Consultant" (Azusa, CA United States) - See all my reviews

This review is from: Information Orientation: The Link to Business Performance (Hardcover)

There is nothing especially profound in this book, which is a collection of nine essays more than a cohesive book with chapters that segue from one to the next. However, it does represent consistently good practices and valuable guidelines for every facet of IT-to-business alignment.

Among the strongest chapters, in my opinion, are: 3-How Senior Managers Assess IT Practices and Business Maturity, 6-Discovering the Link between the Information Orientation of Senior Managers and Business Performance, and 8: Information Orientation: A New Business Metric: Effective Information Use in Companies. These three chapters capture the essence of IT-to-business alignment and provide insights on challenges and barriers, and how to overcome them.

Each of the other chapters were well written and each contained additional insights. This book should be on the professional reading list of all IT managers, regardless of their technical domain. It is especially applicable to CIOs and director-level IT managers. The importance of this book to those audience is the fact that achieving alignment is something that is much talked about, but rarely accomplished. This book places the key issues in context and provides some sound advice.