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Sure, today's business world is different in a myriad of ways from that of a century ago. But many of today's managers are so focused on the trees of technological change that they fail to see the forest: the underlying economic forces that determine success and failure.Shapiro and Varian go to great lengths to purge this book of the technobabble and forecasting of an electronic woo-woo land that's typical in books of this genre. Instead, with their feet on the ground, they consider how to market and distribute goods in the network economy, citing examples from industries as diverse as airlines, software, entertainment, and communications. The authors cover issues such as pricing, intellectual property, versioning, lock-in, compatibility, and standards. Clearly written and presented, Information Rules belongs on the bookshelf of anyone who has an interest in today's network economy--entrepreneurs, managers, investors, students. If there was ever a textbook written on how to do business in the information age, this book is it. Highly recommended. --Harry C. Edwards
The cases in this are getting a bit dated, but this is a great book laying out Shapiro and Varian's ideas on the information economy. Read morePublished 8 months ago by parietal
This book tied together a lot of concepts that I was vaguely aware of e.g. lock-in, discounting of information products and standards wars. Read morePublished 12 months ago by A. Barton
An amazing book that lays a coherent background to understanding network markets. I have read many papers on this but this is the first book I found that lays it in plain english... Read morePublished 21 months ago by Jonathan Puigvert
a brilliant, detailed, and thoughtful writeup on building and commercializing information-based products, today better known as data products. Read morePublished 22 months ago by Raghu Havaldar
Great application of traditional microeconomics framework to today's information economy. Reading this book, one can understand the universal economics law working behind the... Read morePublished 22 months ago by Yasuaki Matsumoto
When I bought this book I really expected it was addressed to a very specific professional area, like Computer Scientists or Economists, or even MBA students. Read morePublished on November 4, 2009 by Ricardo Souza
Information Rules: a strategic guide to the network economy (MONGI SIMELANE)
As a student majoring in MIS (Management Information Systems) I highly recommend that Information... Read more
This book is the basis for so much that we already know - or should know. Re-reading it this year (2008) after so long was a shock to my senses. Read morePublished on June 23, 2008 by ThomasT