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Information Visualization, Third Edition: Perception for Design (Interactive Technologies) [Hardcover]

Colin Ware
5.0 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

June 1, 2012 0123814642 978-0123814647 3

Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data? When we use software, access a website, or view business or scientific graphics, our understanding is greatly enhanced or impeded by the way the information is presented.

This book explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility, and persuasiveness. The book offers practical guidelines that can be applied by anyone: interaction designers, graphic designers of all kinds (including web designers), data miners, and financial analysts.

  • Complete update of the recognized source in industry, research, and academic for applicable guidance on information visualizing.
  • Includes the latest research and state of the art information on multimedia presentation.
  • More than 160 explicit design guidelines based on vision science.
  • A new final chapter that explains the process of visual thinking and how visualizations help us to think about problems.
  • Packed with over 400 informative full color illustrations, which are key to understanding of the subject.

Frequently Bought Together

Information Visualization, Third Edition: Perception for Design (Interactive Technologies) + Now You See It: Simple Visualization Techniques for Quantitative Analysis + Show Me the Numbers: Designing Tables and Graphs to Enlighten
Price for all three: $108.12

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Editorial Reviews


"Oh my God, the Bible just got better. There is no book that I rely on more in my work than Information Visualization: Perception for Design, and with this third edition Colin Ware has made it more indispensible and easier to apply than ever."--Stephen Few, Principal, Perceptual Edge

"Drawing on his background in both computer science and the psychology of perception, Ware (coastal and ocean mapping, U. of New Hampshire) has become a leader in three-dimensional visualization systems, such as ocean currents and the movement of whales. For this third edition of his reference on what the science of perception reveals about visualization, he has clarified the design implications of research in perception, and increased the emphasis on the process of visual thinking. The topics include foundations for an applied science of data visualization, color, static and moving pictures, visual objects and data objects, and interacting with visualization."--Reference and Research Book News, August 2012, page 7

From the Back Cover

Information Visualization: Perception for Designis a comprehensive guide to what the science of human perception tells us about how we should display information.

The human brain is a super-computer for finding patterns in information. Our understanding of visual data and visual information is greatly enhanced or impeded by the way information is presented. It is essential that visual data be designed in such a way that key information and important patterns will stand out. It is only by understanding how perception works that the best visualizations can be created.

Colin Ware outlines the key principles for a wide range of applications and designs, providing designers with the tools to create visualizations of improved clarity, utility and persuasiveness. The book continues to be the key resource for practical design guidelines, based on perception, which can be applied by practitioners, students and researchers alike.

Product Details

  • Series: Interactive Technologies
  • Hardcover: 536 pages
  • Publisher: Morgan Kaufmann; 3 edition (June 1, 2012)
  • Language: English
  • ISBN-10: 0123814642
  • ISBN-13: 978-0123814647
  • Product Dimensions: 1.3 x 7.5 x 9.2 inches
  • Shipping Weight: 3.2 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #214,763 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews
10 of 10 people found the following review helpful
5.0 out of 5 stars Information graphics meet cognitive psychology September 8, 2012
Format:Hardcover|Verified Purchase
I read the 2nd ed. of this book, years and years ago. I remember that it was a life-changing experience. Having worked in information graphics and visualization in newspapers and magazines, Ware's thoughts made a lot of things suddenly make sense. If you work in this area and wish to have a more scientifically-grounded approach to it, this is a good place to start.
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5 of 5 people found the following review helpful
5.0 out of 5 stars Great addition of Guidelines throughout October 28, 2012
Format:Hardcover|Verified Purchase
I've used the previous versions of this textbook to teach my course on Visualization in the Sciences for years. The new edition adds a set of succinct Guidelines that will be very useful to the students in recalling the material and in expressing why they chose particular designs.
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3 of 3 people found the following review helpful
Format:Hardcover|Verified Purchase
This book does not mess around. If you truly want to understand why human beings see things the way they do in the world of design (including areas like universal signage, graphic arts, and infographics), and are willing to put in the time to read the science presented in this book, you will be rewarded with a level of understanding that probably fewer than 5% of all marketers and graphic designers possess. This is not a fluff book; it's as much academic as it is instructional in terms of design concepts (things to do, things to avoid, etc). It will require concentration and a quiet place to absorb what's being taught. If you want a book on how to make frilly Illustrator Symbols, this is not that book -- there are dozens of others for that purpose.

This book teaches you the most important thing about design and symbology; it explains *why* certain types of designs resonate with most people, and why others don't... basically giving you a window into the human brain and the eye-brain perception system. If you really want to learn something and not just how and when to press a few buttons, this is a book that does not have any peers as far as I can tell. Note: I'm not a scientist or someone who works in academia so that is not a requirement to understand the book, but as I said it does require concentration.
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2 of 7 people found the following review helpful
5.0 out of 5 stars Great book, fast delivery September 23, 2012
Format:Hardcover|Verified Purchase
Great book, takes the notion of visual perception to a next level.
I'm a master degree in Computer Science student, working with information visualization and this book is very helpful.

The book arrives here in Brazil very fast, about five days, much less than if I buy the book here, and more cheaper.
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0 of 14 people found the following review helpful
5.0 out of 5 stars Like NEW!!! September 25, 2012
By Arti
Format:Hardcover|Verified Purchase
I am very satisfied with this order. Book was in excellent shape, no drawings, no bent covers, just like new. Will buy from them again!
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