Innovate the Future: A Radical New Approach to IT Innovation [Paperback]

David Croslin (Author)

Book Description

Publication Date: May 6, 2010 | ISBN-10: 0137055153 | ISBN-13: 978-0137055159 | Edition: 1

A Proven, Step-by-Step Method for Consistently Creating Revolutionary Products, Services, and Processes

 

When it comes to entering, creating, or dominating markets, disruptive innovation is the most powerful tool you have. Unfortunately, most companies find disruptive innovation difficult to achieve and virtually impossible to replicate. In Innovate the Future, renowned technology innovator David Croslin helps you solve this problem once and for all. Croslin introduces a proven process for consistently creating inventions, technologies, and methods that are truly transformative.

 

Drawing on his unsurpassed experience leading innovation in organizations ranging from start-ups to the Fortune® 20, Croslin identifies structured steps for optimizing the entire innovation lifecycle. Then, using real examples and case studies, he shows how to apply these steps to

 

• Innovate from Scratch: Identify a new market, and invent and deliver a successful product
• Innovate to Dominate: Maintain a position of market dominance
• Innovate to Conquer: Replace a current leader
• Innovate to Disrupt: Use new inventions to power your way into emerging markets

 

Innovate the Future is an indispensable resource for anyone who wants to drive more strategic value and profit from innovation: CxOs, strategists, entrepreneurs, R&D leaders, product and line of business leaders, and investors alike.

Editorial Reviews

About the Author

David Croslin is President of Innovate the Future, a consultancy specializing in customer, product, and market innovation. He holds twenty-five patents and served as Chief Technologist within Hewlett-Packard’s $12 billion Communications, Media, and Entertainment division and as Chief Product Architect for Verizon Business and MCI. Croslin advises technology firms and investors and works with start-ups as a C-level executive and board member. His LinkedIn group “Innovate the Future” connects more than two-thousand leading innovators in seventy countries.

Product Details

• Paperback: 304 pages
• Publisher: Prentice Hall; 1 edition (May 6, 2010)
• Language: English
• ISBN-10: 0137055153
• ISBN-13: 978-0137055159
• Product Dimensions: 9 x 6.3 x 0.6 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (18 customer reviews)
• Amazon Best Sellers Rank: #440,074 in Books (See Top 100 in Books)

More About the Author

David Croslin is President of Innovate the Future, a consultancy specializing in customer, product, and market innovation. He served as Chief Technologist at Hewlett-Packard's $12 billion Communications, Media, and Entertainment division and as Chief Product Architect for Verizon Business and MCI. Croslin advises technology firms and investors, works with startups as a C-level executive and board member, and holds twenty-five patents. His LinkedIn group "Innovate the Future," connects more than three thousand leading innovators in seventy-five countries.

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars I think this book is essential for businesses, entrepreneurs and investors, May 7, 2010

By 

Ashfaq Ishaq (Washington, DC) - See all my reviews
(REAL NAME)   

This review is from: Innovate the Future: A Radical New Approach to IT Innovation (Paperback)

If you are interested in the future you should buy this book. Innovation is no longer a luxury for the few but a necessity for all. This book is especially important for young people (and those young at heart) so they can translate their ideas into inventions and any invention into a successful innovation. David Croslin tells you how you could do this. Making money or making your mark is no magic. What's required is an understanding of where you are today and where you would like to be tomorrow, and David Croslin provides you the road map. He has an engaging style and a wealth of experience and knowledge which he generously shares so you too can be a successful entrepreneur, innovator, investor, banker or policymaker. This book opened new vistas for me, and can for you as well.

4 of 4 people found the following review helpful:

5.0 out of 5 stars Finally, An Innovative Look at Innovation!, May 6, 2010

By 

Terrance J. OHara (Rancho Santa Fe, CA USA) - See all my reviews
(REAL NAME)   

This review is from: Innovate the Future: A Radical New Approach to IT Innovation (Paperback)

"Innovate the Future" provides business leaders with a clear and concise overview of the evolution of innovation and how to create structure within their organizations to support it. It is one thing to talk about innovation within a business context; it is quite another matter to implement innovation in a meaningful way. David Croslin has created a road map of how to actually achieve the objective.

He distinguishes innovation from invention and provides clarity with respect to what he calls the "Innovation Lifecycle." He then breaks down the wide variety of innovation strategies that are available to companies; how they fit; and what structure needs to be in place to foster their success.

As a turnaround expert and organizational behaviorist, I can tell you that "Innovate the Future" is right on point when it comes to describing the thought process and steps that that are required to make innovation a reality within your organization rather than just a superficial goal. If you are serious about differentiating your market performance through innovation, "Innovate the Future" is a "must read."

4 of 4 people found the following review helpful:

5.0 out of 5 stars Great book about business innovation, May 6, 2010

By 

Louay Al-sakka (California/Canada) - See all my reviews
(REAL NAME)   

This review is from: Innovate the Future: A Radical New Approach to IT Innovation (Paperback)

This book has a unique way of discussing innovation. It lays out the basics between invention and innovation, does a deep dive study and then uses real use cases to apply it. No matter what you knew about innovation before, you will learn a lot from each chapter.

It is obvious that the author came from a real-world, business background, not an academic one. He converts innovation theory into practice and applies it to our daily business lives with many of his great examples. He has a suspenseful writing style that keeps your eyes on the book until you finish it.

This book is a great companion for travel time in the airplane. Priced very well (below 20$) makes it way worth the money and time. I think it can inspire anyone, from the small business owner to the Fortune 500 CEO. In today's global economy, innovation is the only way forward and this book provides the roadmap. I hope you will enjoy it as I did.