From the Inside Flap
Innovation is the secret of any company’s success. As long as companies are in a position to develop product and market them, they will stay competitive. But innovation is more than the development of new products or the Technology Innovation. In recent years, this perception has changed enormously. We see Social Innovation, Organizational Innovation, and Management Innovation. And the importance of innovation has grown: Wherever a CEO or other top manager digs into this topic, a cross-company development may come about – be it a new business model or even an entire new company. The overall objective is, to build and manage the company in an innovative way.
From the Back Cover
This has a great message: Innovation is critical for the survival of many good companies. What they need is just am idea, excellent innovation management, highly professional external Research & Development support and the capability to market their new offerings well. – Yves de Chaisemartin, Chairman and CEO, Altran Technologies SA
Consulting experience and a solid analysis of trends are the basis for this book, compiled and written by the Chief Executive Officer (CEO) of the consultancy firm, Arthur D. Little. Seven mega trends form the framework for a book that tells about recent insights, ideas and approaches to innovation in different contexts and from different perspectives, Innovation still has a lot in stock for companies who are open to it and willing to change. Many different influences and trends ask for new ideas and the author gives many examples of where these trends will profit from the examples and case studies. The more they understand what will be going on in the mid and long term, the more they are enabled to prepare and act accordingly.