Innovating IT: Transforming IT From Cost Crunchers to Growth Drivers [Hardcover]

Lior Arussy (Author)

Book Description

Publication Date: December 13, 2004

The IT challenge: to reinvent itself IT operations stand at a critical juncture. IT organizations must define their identity, their role, and the contribution they will make to the accelerating pace of technology commoditization. In this visionary volume, Lior Arussy offers a revolutionary thesis IT must become a manager responsible for a product, and that product is information. To remain a key player, IT must transform itself from a producer of information to a manager of information utilization. It must drive innovation from a user--centric perspective, abandoning the process--centered focus of the past. It must nurture the imagination of the user and the process of innovation throughout the organization. Only in this way can IT connect to the core of the business, discarding its obsolete role as a cost center to become a revenue and growth driver. Mr. Arussy defines a vision for new leadership a CI2O, Chief Information to Innovation Officer. His user--centric agenda creates a thought--provoking, challenging, and invigorating view of IT tomorrow, motivated by the restless awareness that dawn has already broken.

Product Details

• Hardcover: 150 pages
• Publisher: Wiley; 1st edition (December 13, 2004)
• Language: English
• ISBN-10: 0764583697
• ISBN-13: 978-0764583698
• Product Dimensions: 9.1 x 6.1 x 0.8 inches
• Shipping Weight: 12.6 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,384,232 in Books (See Top 100 in Books)

More About the Author

Lior Arussy is an author, visionary, consultant and creative catalyst in the areas of creating delightful customer experiences and executing profitable customer strategies. For his thought leadership and contribution to the industry, Mr. Arussy received CRM Magazine's "2003 Influential Leaders" award and served as a juror on Fast Company's Customer First Awards 2005.

Prior to establishing Strativity Group, Mr. Arussy held executive positions at Hewlett-Packard and other companies.

Mr. Arussy's syndicated column Focus: Customer reaches over 600,000 readers worldwide every month. He is also the author of four books including Excellence Every Day: Make The Daily Choice (Information Today May, 2008) and Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right! (Wiley 2005) In addition, he has published over 50 articles in publications around the world including at the Harvard Business Review.

His accomplishments have been recognized by leading press and analysts such as ABC, The Wall Street Journal, Financial Times, The Times of London and Gartner. Mr. Arussy completed his undergraduate degree at Case Western Reserve University and received his MBA from Weatherhead School of Management.

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Scary thought: your competitors read this book and follow it, January 24, 2005

By 

Ray Bernard (Lake Forest, CA) - See all my reviews
(REAL NAME)   

This review is from: Innovating IT: Transforming IT From Cost Crunchers to Growth Drivers (Hardcover)

I was told by my colleagues who read this book before me, that this is a VERY controversial book. Inspiring to some, scary to others. I'm not kidding about "scary".

A favorite business associate of mine sent it to several of his company's contacts (me included) as a Christmas gift. Using this book as a corporate gift was a suggestion by one of the very bright people at his company (I say "bright" not just based upon her recommendation to make the book a gift, but because I met her years ago and was impressed). So I read the book right away.

This book is the best business gift I have ever received.

What you read next is not an explanation of what is in the book. You can read that elsewhere. It's an explanation of why you probably need to read this book right away as opposed to later.

If you are a senior executive who job involves creating company growth or making decisions, or if you work in IT, you should know that this book describes the inevitable future of IT. But I must caution you: if you read it, you will not be able to get this vision of IT out of your mind.

What's worse, if you believe that your company cannot move towards this vision, you will be stuck with another thought, a frightful one--what if your competitors do?

I think I understand why this book would be so controversial. It's because we already know the power that information technology has. It has already significantly transformed many aspects of our lives. We know that accomplishing the vision in Arussy's book IS technologically possible.

After all, the implementation involves writing computer programs and putting them to work. But the DESIGN of those programs is the challenge, for that's a HUMAN task.

This means that accomplishing this vision, which is the inevitable future of IT, depends much less upon technology that it does upon people. Not upon a few people here and there, but many people throughout our companies, figuring this all out and working together on it. That thought could be a little scary in itself, depending upon how well we're doing generally on working together these days.

It could also mean a great opportunity for you and your colleagues. But maybe not an easy one.

Figuring out what our businesses really need--what's of critical importance--and designing that is the real challenge. We would have to face the fact that we don't know many aspects of our businesses and our business colleagues well enough to pull it off. At least not yet.

Just because Arussy's vision, at this moment, seems impossible doesn't mean that it's not inevitable.

In 1980 (before the PC), a restaurant that seated 100 people would have had 2 or 3 wall-mounted pay phones on the wall. Today at most restaurants I've been to, the pay phones are gone. Why? Out of 100 customers, nearly all of them have carried their own telephones into the restaurant with them. If in 1980 someone had told you that pocket phones were going to make pay telephones practically extinct in 20 years, you wouldn't have thought that to be very relevant to your life, maybe because you'd be thinking that the technical and financial challenges involved would be practically insurmountable. Science fiction stuff. You may have believed that it would be inevitable, but you probably would not have concluded that the idea would significantly impact your life. But it did.

Yet that's not the most important point.

The funny thing with cell phones is that even though cell phone technology doesn't work that well yet ("Can you hear me now?"), and even though we know the advertising claims about coverage areas are exaggerated, and even though we know we won't be 100% satisfied with the service, we buy and continue to upgrade our cell phones anyway and wouldn't be without them.

To me this means (and I think this is the most important point) that we don't have to get Arussy's vision 100% right. If cell phones are any indicator, we only have to be pretty effective most of the time on this vision to revolutionize our businesses, and to get our return on investment. We can tweak it from there.

So--who will be first? You and your company, or your competitors?

1 of 1 people found the following review helpful:

5.0 out of 5 stars Wake up call for IT world, January 12, 2005

By 

Book Junkie "Rachel" (NJ, USA) - See all my reviews

This review is from: Innovating IT: Transforming IT From Cost Crunchers to Growth Drivers (Hardcover)

This book hits the bulls-eye. IT isn't about bits and bytes, servers and up-time anymore - we need to move on up. These are the real tools to help any company's IT group make a concrete business contribution.