Buy Used
$7.95
Condition: Used: Very Good
Comment: Ships fast from Amazon warehouse. Trusted seller...no hassle returns! The book is in great condition with some wear to the edging/corners of the book. The pages are clean and unmarked.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Innovation: The Attacker's Advantage Hardcover – April, 1986


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Hardcover
"Please retry"
$8.40 $0.01

Simple Rules by Donald Sull
Simple Rules by Donald Sull
Check out the newest book by Donald Sull. Learn more | See related books

Editorial Reviews

From Library Journal

This book analyzes why some companies abruptly lose their markets to new competitors and how other companies have avoided this fate. Foster believes that the way companies handle innovation dictates how well they will succeed. He believes that technological discontinuities will increase and that because existing firms are so wedded to technologies which are being pushed to the limit, new firms (the attackers) have an advantage over the established firms. Filled with examples and brief case histories, this work is a good discussion of the importance of innovation for both established and new companies. Despite some technical language, highly recommended. Michael D. Kathman, St. John's Univ. Lib., Collegeville, Minn.
Copyright 1986 Reed Business Information, Inc.
NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 316 pages
  • Publisher: Summit Books (April 1986)
  • Language: English
  • ISBN-10: 0671622501
  • ISBN-13: 978-0671622503
  • Product Dimensions: 9.2 x 6.4 x 1.2 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #832,912 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

5.0 out of 5 stars
5 star
1
4 star
0
3 star
0
2 star
0
1 star
0
See the customer review
Share your thoughts with other customers

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By GUY'S BOOKS on July 13, 2011
Format: Paperback
This books helped me understand the economic impact of technological innovation on businesses.
Companies that were leaders, saw their leadership disappear, because of technological change.
Most managers believe that the future shall be like today, but it slowly changes, until they lose their leadership. They focus on making their operations more cost effective, don't worry about technological change. Successful companies do the opposite.
Businessmen go down with their business, because they like too much the old ways. When change arrives, customers prefer the new and improved.
Changing technology means changing culture and skills, and that is hard. The defenders make several mistakes, when they see change coming. As a result, they lose their leadership.
The attacker has an advantage, because of its superior productivity, that allow inferior costs of production, therefore lower prices long term.
Several companies manage the technological changes, by attacking themselves, forming joint-ventures, acquiring another company.
Although the book is quite old, it's very interesting and I recommend it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again