Customer Reviews

Innovation The Attacker's Advantage

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This books helped me understand the economic impact of technological innovation on businesses.
Companies that were leaders, saw their leadership disappear, because of technological change.
Most managers believe that the future shall be like today, but it slowly changes, until they lose their leadership. They focus on making their operations more cost effective, don't worry about technological change. Successful companies do the opposite.
Businessmen go down with their business, because they like too much the old ways. When change arrives, customers prefer the new and improved.
Changing technology means changing culture and skills, and that is hard. The defenders make several mistakes, when they see change coming. As a result, they lose their leadership.
The attacker has an advantage, because of its superior productivity, that allow inferior costs of production, therefore lower prices long term.
Several companies manage the technological changes, by attacking themselves, forming joint-ventures, acquiring another company.
Although the book is quite old, it's very interesting and I recommend it.