Innovation (NTC Business Books) [ILLUSTRATED] (Hardcover)

~ Thomas Kuczmarski (Author) "If you are like most CEOs, you are in a state of denial..." (more)
Key Phrases: innovation mindset, leadership innovation team, innovation blueprint, Innovation Checklist, Board of Innovation, Consumer Screens Need (more...)

Editorial Reviews

From Booklist

In their book Values-Based Leadership (1994), Kuczmarski and his wife, Susan, exhorted managers to make "values" a part of organizational mission and corporate strategy. Now he returns to another interest, earlier addressed in Managing New Products (1988). He makes the case that innovation is not only a process but also a mindset. He shows that those companies that gain competitive advantage are those that take risks and understand that failure can be an acceptable consequence of risk. Kuczmarski argues that successful innovation leads to increased earnings, higher stock prices, greater employee and customer satisfaction, and global competitiveness, and he provides tools and techniques for "inspiring innovation and making it work." This book is published in conjunction with the American Marketing Association. David Rouse

Product Description

Give your students the edge in the marketplace--the ability to understand and manage the process of innovation and new product development, the force driving today's economy. This book introduces a strategic, results-oriented program that helps students understand how to develop and foster an innovation mindset among everyone in an organization. It discusses how to overcome the aversion to risk that typically impedes the innovation process, along with techniques on how to link innovation to corporate strategies.

Product Details

• Hardcover: 224 pages
• Publisher: McGraw-Hill; 1 edition (January 11, 1996)
• Language: English
• ISBN-10: 0844233242
• ISBN-13: 978-0844233246
• Product Dimensions: 9.5 x 7.2 x 1 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #1,424,237 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

5.0 out of 5 stars Create your own innovation mindset with a great roadmap, January 6, 1999

By A Customer

The author doesn't pull any punches. From telling you to throw out the new products list, to celebrating failures, to laying innovation responsibility in the lap of the CEO, he gets right to the point about what has to happen for innovation to suceed and thrive in any company. Great organization, step by step here is what you have to do, emphasis on quantifying results and great analogies makes this book valuable and easy to read. More importantly, you can use it to get innovation started today. Page after page gives the reader insights into "so that's why innovation is not working in my company". Finally, focus on long term senior management leadership and risk taking for sucessful innovation shows that the author writes from hard won experience. Sucessful innovation is an increasing part of every company's future and this book belongs in your toolkit.