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6 of 7 people found the following review helpful:
5.0 out of 5 stars
Create your own innovation mindset with a great roadmap,
By A Customer
This review is from: Innovation (Ntc Business Books) (Hardcover)
The author doesn't pull any punches. From telling you to throw out the new products list, to celebrating failures, to laying innovation responsibility in the lap of the CEO, he gets right to the point about what has to happen for innovation to suceed and thrive in any company. Great organization, step by step here is what you have to do, emphasis on quantifying results and great analogies makes this book valuable and easy to read. More importantly, you can use it to get innovation started today. Page after page gives the reader insights into "so that's why innovation is not working in my company". Finally, focus on long term senior management leadership and risk taking for sucessful innovation shows that the author writes from hard won experience. Sucessful innovation is an increasing part of every company's future and this book belongs in your toolkit.
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Innovation (Ntc Business Books) by Thomas D. Kuczmarski (Hardcover - January 11, 1996)
Used & New from: $0.01
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