Customer Reviews

Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage

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There are many books about innovation. Most of them simply tell you to listen to the customers and let your marvericks do their jobs. Honestly they dont work at all or you wont find that many books about innovation in a book store. One major blockade, particularly for big corps, is the need to have excellent b-cases supported by detailed action plans to convince various layers of management to approve and endorse "something they had tried before but failed", not to say the effort to organize the resources. In that respect, the author had helped by providing a necessary framework for the aspired innovators to solve the X-problems (for definition, please consider the X-files) through the parallel execution of four methods (Immersion, Convergence, Divergence, Adaption). Even though you had already been exhausted by your previous innovation attempts, the author's insights on ecosystems, customer touchpoints, customer journeys, customer experience and core insights still worths it a quick read. In short, recommended!

p.s. Below please find a few favorite passages of mine for your reference.
The present should be a beta of the future we want to live in. - Fabio Sergio pg147
A way to evaluate your passion and compassion for an innovation is to think about you panic threshold....It takes discipline and nerve to wait out wait out adaption and not prematurely lock down the definition of the X-problem or what your approach to it will be. Doing so risks missing out on the real opportunity. Pg155
Plant seeds, not forests. - Brian Eno pg164
Understanding the changing business context, trends and customer needs is too important to be left to a small group of people, who will by necessity have only a constricted view. The more Jason Bournes you have out there gulping down the world, and the less you have to reply on sucking it through a straw like his government pursuers, the better. Pg185
Ed Catmull at Pixarargues, "If you want to be original, you have to accept risk, even when it's uncomfortable, and have the capability to recover when your organization takes a big risk and fails. What's the key to being able to recover? Talented people! Pg208

In 250 pages, Adam Richardson from frog design concisely describes the ways in which leaders at today's companies--with the aid of designers--can use systematic approaches to architect more desirable and compelling products and services. Much of this book helps to describe the "secret sauce" that informs frog design's work, and includes case studies that help to illustrate many of the key points. Highly recommended, and something I've gone back to and looked at repeatedly to bring some of his ideas into my work.

Whether you manufacture mobile devices or cosmetics, your business landscape is becoming increasingly complex. Innovation X explores the thicket of ecosystems required to envision, produce, and market successful products for demanding consumers in a convergent world. The book lays out a set of useful frameworks for decoding these new complexities, and provides rich case studies that bring the frameworks to life. Adam Richardson has created the perfect read for anyone wanting to learn more about the colliding worlds of design and business strategy!

Innovation can be a massive key to success, but it can also be the greatest downfall. "Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage" is a discussion of innovation and how to avoid misusing it to the point of it becoming an active problem to businesses. Outlining how to use innovation effectively as its place a problem solver and bringing a whole new slew of thoughts and ideas along the way, "Innovation X" is a choice read for any business leader who has been looking at innovation as a dilemma, rather than a solution.