Innovation and Creativity (Fast-Track Mba Series) [Paperback]

Jonne Ceserani (Author), Peter Greatwood (Contributor)

Book Description

Series: Fast-Track Mba Series | Publication Date: November 1, 1995

Innovation and creativity are the lifeblood of most businesses, but unlocking the potential of the innovative ability of an organization can be a difficult process. Containing tools and case studies, this book is a guide to introducing innovation and creativity into businesses. The text shows how to establish environments that encourage creativity; generate solutions from new ways of thinking; set up conditions that improve the chances of success; run structured innovation programs; and use customers and external sources to create new perspectives.

Product Details

• Paperback: 160 pages
• Publisher: Kogan Page (November 1, 1995)
• Language: English
• ISBN-10: 0749415932
• ISBN-13: 978-0749415938
• Product Dimensions: 9.2 x 6 x 0.7 inches
• Shipping Weight: 10.7 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,326,776 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Offers an excellent exposition of Synectics!, March 2, 2006

By 

Lee Say Keng "KNOWLEDGE ADVENTURER/TECHNOLOGY... (Ho Chi Minh City/Singapore) - See all my reviews
(REAL NAME)   

This review is from: Innovation and Creativity (Fast-Track Mba Series) (Paperback)

Content-wise, and from the standpoint of covering the Synectics group problem solving process, this book is quite similar to Vincent Nolan's The Innovator Handbook, which I have reviewed aerlier. The authors are Synectics experts/facilitators operating out of UK.

Since I believed that the two classic books on Synectics, written by William J J Gordon (Synectics: The Development of Creative Capacity) and George Prince (The Practice of Creativity), who are the original creators, are now out of print and hard to get, this book is the next best thing, after The Innovator Handbook, if you want to know more about Synectics.