Customer Reviews

Innovation by Design: What It Takes to Keep Your Company on the Cutting Edge

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If you're looking for a definitive guide to the way that innovation really works, then this book is for you. With decades of experience as a successful innovator, including 25 years at 3M, Mr. Gaynor knows the subject well.

There are abundant gems of wisdom in this book, many of which challenge conventional thinking about innovation. As Gaynor emphasizes, every organization needs to innovate, and innovation must permeate every department of the organization. Innovation is only meaningful when it is oriented to customers and produces beneficial results in the marketplace.

While the entire book is excellent, two chapters offer great quick takes on innovation. Chapter 11, "The Virtual Innovation Prevention Department," is a roadmap for how to kill innovation, and Chapter 13, "Making Innovation Happen" is the guide for how to make innovation work in the real world.

I enthusiastically recommend this book for anyone who is serious about promoting innovation in their jobs and organizations. Come to think of it, that should describe us all!

This book is an excellent treatment of the topic of innovation. Innovation is a difficult subject to address because it is believed that innovation is a characteristic that either exists or does not. Mr. Gaynor's book put structure to it and describes ways that organizations are formally, even if unconsciously, opposed to innovation and how it can be remedied. The first chaper should be required reading and the chapter on the "Innovation Prevention Department" would be funny if it did not point out painful realities. A keeper.

This text is a great treatment of the topic of innovation. Innovation often seems as a random event or personal characteristic. Mr. Gaynor's book describes a more structured framework by which innovation can be approached, encouraged, and fostered. It describes how organizations can be formally, although possibly unconsciously, resistant to innovation in products and processes. The first chapter is required reading and the chapter on the Innovation Prevention Department would be funny if it did not ring so true. A keeper.