Innovation Diffusion Models of New Product Acceptance (Series on Econometrics and Management) [Hardcover]

Vijay Mahajan (Author), Yoram Wind (Author)

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Product Details

Hardcover: 318 pages
Publisher: Ballinger Pub Co (January 1986)
Language: English
ISBN-10: 0887300766
ISBN-13: 978-0887300769
Amazon Best Sellers Rank: #5,972,433 in Books (See Top 100 in Books)

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