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Models for Innovation Diffusion (Quantitative Applications in the Social Sciences)
 
 
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Models for Innovation Diffusion (Quantitative Applications in the Social Sciences) [Paperback]

Vijay Mahajan (Author), Robert A. Peterson (Author)

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Book Description

0803921365 978-0803921368 May 1, 1985
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

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Inside This Book (learn more)
First Sentence:
The diffusion of an innovation has traditionally been defined as the process by which that innovation "is communicated through certain channels over time among the members of a social system" (Rogers,1983:5). Read the first page
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