Shows companies how to tackle the tough issues surrounding the development of an effective, nimble strategy during a time of unrelenting change. By adapting elements of QFD (Quality Function Deployment) to the planning process, companies can achieve remarkable breakthroughs in market position and overall performance. The authors provide a proven framework for linking the voice of the customer to every aspect of designing and implementing an effective corporate game plan. Innovative tools such as choice modeling, catch ball, and strategy deployment are fully described through the experiences of organizations such as Hewlett Packard, NCR, and the Ford Foundation.
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Shows companies how to tackle the tough issues surrounding the development of an effective, nimble strategy during a time of unrelenting change. By adapting elements of QFD (Quality Function Deployment) to the planning process, companies can achieve remarkable breakthroughs in market position and overall performance. The authors provide a proven framework for linking the voice of the customer to every aspect of designing and implementing an effective corporate game plan. Innovative tools such as choice modeling, catch ball, and strategy deployment are fully described through the experiences of organizations such as Hewlett Packard, NCR, and the Ford Foundation.
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