Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
|New from||Used from|
As CEO of SRI International, Carlson has consulted with hundreds of organizations on becoming more effective and profitable. He has distilled that experience into a thorough treatise on the innovation process. The book cites dozens of examples of innovative ideas brought to fruition by innovators from Thomas Edison to Steve Jobs. It outlines, in workbook fashion, the critical decision-making process--the Five Disciplines of Innovation--required to think innovatively along with the quantitative tools that one needs to become an innovator, regardless of one's profession. The authors deliver this in easily digestible outlines of what Carlson believes to be a tried-and-true process of how companies can effectively innovate. Tips for jump-starting the creative process, a brainstorming method based on why office mates chat around a water cooler, and how to create a value proposition along with understanding market and customer needs are all addressed in a readable, easy-to-understand tone. Weaving in stories of companies that have successfully innovated, such as Dell, with those that haven't, such as Polaroid, the authors offer a well-reasoned approach to innovation. Gail Whitcomb
Copyright © American Library Association. All rights reserved
“Innovation—mystery or mastery? For Carlson and Wilmot, the answer is definitely the latter. Following the example of Deming’s approach to quality—another of those magically powerful substances—they lay out a thoughtful, practical methodology for managing innovation projects through to successful outcomes. Sure, in that one percent inspiration there may be the occasional moment of mystery, but for those of us operating in the ninety-nine percent perspiration part of the field, it’s terrific to finally get a great user’s manual.” —Goeffrey Moore, author of Dealing with Darwin: How Great Companies Innovate at Every Phase of Their EvolutionSee all Editorial Reviews
Excellent framework and process to produce superior customer value more frequently.Published 5 months ago by Mackenzie Harris
I found this book very useful and educational for daily business life
in excuting any kind of business lines. Read more
This book talks about authors' stories and their experiences in management field. It is nice book. Inn addition, this book will give you more methods to achieve a success.Published 22 months ago by Basem
This book is the basis of the SRI International world renown Five Disciplines of Innovation (5DOI) program. Read morePublished on February 28, 2013 by PFWJR
Creating new value for customers is at the heart of innovation. The authors define value as the sum of product's benefits compared to its costs. Read morePublished on October 23, 2009 by Daniel Wolf
Extremely applicable NOW.
The authors and profiles within Innovation: The Five Disciplines for Creating What Customers Want are... Read more