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Innovation: The Five Disciplines for Creating What Customers Want Hardcover – August 8, 2006
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Top Customer Reviews
Inside the black and silver covers of Innovation, is a Technicolor landscape of anecdotes, ideas, possibilities and specific disciplines for promoting innovation, on a regular basis, from an organized climate of creativity.
Though the ideas in Innovation originate from a research lab environment of scientific inquiry and invention, which has produced may successes in the market place, these ideas are also personally and globally useful in all types of other disciplines, such as music, art, writing and more. In fact, these ideas thrive on the interaction of different disciplines.
Innovation helps creative people not only survive, but flourish, in a time of fast technological change,
Even the first few pages of Innovation changed my point of view, and spurred me on to improve my contribution as a writer and illustrator.
A positive optimistic useful book in these times is a treat. So thank you Curtis Carlson and William Wilmot!
-Lonni Sue Johnson, Lonni Sue Johnson Inc
As a matter of fact it is a bad book in the most general meaning of the word. First of all, it does not deliver what it promises to deliver and thus misleads the buyer. It claims that it is going to provide a `framework' for an innovative organization, but instead turns out to be a most general blah blah on every subject in the area of `management'. Apart from an abundant use of the word `innovation', there is hardly anything related to the core of innovation process in this book.
If you like, let me summarise what they say:
1. The book starts with an expose of the CHANGES in the world economy, globalization etc. The usual stuff you would expect to find in any `wake-up call' book these days. But is there anyone left who is not aware of the big changes going on around us? Do we need another book warning us that business is no longer usual?
2. The book then goes on outlining their `framework' for innovation. This is called the `five disciplines'. Disciplines indeed! And such `novel' ones. Let's look at them, if you like.
3. The first and second disciplines are about `creating customer value based on an important need'. It says that if your innovative idea does not address an unmet customer need and hence create a customer value, it will not be successful! Eureka and Wow. We all needed a thick new book to arrive at this very important finding. The many pages (106 in all) then go on `teaching' us how to write a value proposition (yes, business value proposition). Believe me, it mentions things like elevator speech, how many powerpoint sheets you must use, in how many minutes you must present your idea etc. And, we do not get anything regarding the HOW TO of innovation.Read more ›
Most Recent Customer Reviews
Excellent framework and process to produce superior customer value more frequently.Published 9 months ago by Mackenzie Harris
I found this book very useful and educational for daily business life
in excuting any kind of business lines. Read more
This book talks about authors' stories and their experiences in management field. It is nice book. Inn addition, this book will give you more methods to achieve a success.Published on December 14, 2013 by Basem
This book is the basis of the SRI International world renown Five Disciplines of Innovation (5DOI) program. Read morePublished on February 28, 2013 by PFWJR
Creating new value for customers is at the heart of innovation. The authors define value as the sum of product's benefits compared to its costs. Read morePublished on October 23, 2009 by Daniel Wolf
Extremely applicable NOW.
The authors and profiles within Innovation: The Five Disciplines for Creating What Customers Want are... Read more