"Examines the reasons a handful of firms (P&G, Apple, 3M, Gore and Google) can sustain innovation over time while other firms struggle to innovate periodically. Two key factors that sustain innovation are defined: an innovation business as usual perspective and engaged middle managers."
"We examine 20 common mistakes that new innovators often make and how to avoid them. Innovation is difficult enough without repeating the same mistakes that other firms have committed, but you'd be surprised how often it happens."
"While not necessarily a book about innovation, Crossing the Chasm identifies the gap between early adopters and the "majority" of customers and the differences in their expectations and perceptions. A must read for anyone who wants to create interesting, relevant new products and services."