Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develops strategies for improving performance in both service and manufacturing companies.
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“Innovation is one of the most challenging aspects of management to comprehend and put into practice. Goffin and Mitchell do an admirable job of assembling an arsenal of strategic tools within a comprehensive framework to help both students and practitioners of innovation. This book is the achievement of a delicate balancing act between depth and breadth that will ensure its place on the bookshelves of MBA students and managers alike.” —Peter Erdélyi, Senior Lecturer in Strategy and Marketing, Bournemouth University, UK
About the Author
KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management. He was previously Director of Graduate Programs at Stuttgart Institute of Management and Technology and has lectured in Italy, Paris, Australia and Malaysia. With substantial industrial experience gained at Hewlett-Packard, he regularly acts as a consultant on innovation management to well-known organisations including Kellogg's, ICL, HSBC and Rank-Xerox.
RICK MITCHELL is Group Technology Director of Domino Printing Services and a Visiting Professor at Cranfield School of Management. He has over thirty years experience in research and development including a period as International Development Manager for Philips Electronics. Rick has been a guest speaker at many academic conferences as well as for the UK Department of Trade & Industry. He currently also teaches at Cambridge University.
RICK MITCHELL is Group Technology Director of Domino Printing Services and a Visiting Professor at Cranfield School of Management. He has over thirty years experience in research and development including a period as International Development Manager for Philips Electronics. Rick has been a guest speaker at many academic conferences as well as for the UK Department of Trade & Industry. He currently also teaches at Cambridge University.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Nuts & Bolts of Innovation Management,
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This review is from: Innovation Management: Strategy and Implementation using the Pentathlon Framework (Paperback)
I'm reading this book for an MBA course on leading innovation. It's a good book for understanding the fundamentals of innovation management. Unlike others that are long winded about the "why" of innovation, this book moves readers quickly into the "how to" of innovation management.I highly recommended the book if you're new to the process of innovation.
3.0 out of 5 stars
Good as a start!,
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This review is from: Innovation Management: Strategy and Implementation using the Pentathlon Framework, Second Edition (Paperback)
Clear cut and good. For more advanced learners, suggested to read others such as Tidd and Dodgson as well. Cheers!
5.0 out of 5 stars
A great hands-on reference book in innovation,
This review is from: Innovation Management: Strategy and Implementation using the Pentathlon Framework (Paperback)
The Innovation Management book is an excellent, hands-on reference book related to the innovation process. The authors have in this book compiled practical methods in how to map and monitor the innovation climate inside an organization. And they have not stopped by that - the authors have also given practical examples on how to move on from an identified level in order to boost the innovation.The many case boxes also help in practical understanding how the level of innovations can change in a company. I used the book during my MBA studies at the Stockholm School of Economics, Leading Innovation C. Marseth, MBA/M.Sc, Incessus.se
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