Innovation Management and New Product Development (2nd Edition) [Paperback]

Paul Trott (Author)

Book Description

ISBN-10: 0273655604 | ISBN-13: 978-0273655602 | Publication Date: August 26, 2004 | Edition: 2

The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. This book brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process. A conceptual framework is introduced which emphasises the importance of internal processes and external linkages. It also examines how the heritage and knowledge base of an organisation drive the development of business opportunities. It is these opportunities which are at the heart of new product ideas. The wide subject of technology management is also tackled and in particular, how companies manage research and development (R&D).

Editorial Reviews

From the Publisher

New to this edition: *four new chapters - E-commerce; Managing Intellectual Property; The Role of Market Research in New Product Development; Innovation and Operations Management and Innovation Policies *new case studies at the end of each chapter as well as increased coverage of: *electronic commerce *intellectual property *brand management and market research *the role of operations management and innovation management *entrepreneurship and the rapidly developing economy in Turkey Paul Trott is a Senior Lecturer at the Business School, University of Portsmouth and holds a Ph.D. from Cranfield University. He has written numerous reports and publications in the area of innovation management. Innovation Management and New Product Development is suitable for undergraduates studying Innovation management /New product development. It should also be of interest to undergraduates studying Technology Management as well as master's students studying Marketing or Product! Development.

From the Back Cover

Innovation Management and New Product Development is suitable for undergraduates studying innovation management/new product development. It should also be of interest to undergraduates studying technology management as well as masters students studying marketing or product development. The text brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process.

See all Editorial Reviews

Product Details

• Paperback: 448 pages
• Publisher: Prentice Hall; 2 edition (August 26, 2004)
• Language: English
• ISBN-10: 0273655604
• ISBN-13: 978-0273655602
• Product Dimensions: 9.5 x 7.4 x 1 inches
• Shipping Weight: 1.9 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,577,011 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Who Came Up With That, February 19, 2010

By 

Paul Hanrahan - See all my reviews

Amazon Verified Purchase

This review is from: Innovation Management and New Product Development (4th Edition) (Paperback)

I bought this book as a requirement for an MBA class titled "Management of Innovation/Technology." Beyond reading Paul Trott's Innovation Management and New Product Development to satisfy class requirements is my personal involvment in innovation and technology. Paul Trott's text helped me to understand the company I worked for many years ago and the role I have played since when consulting. Paul Trott provides a valuable perspective for anyone who is involved in research and development in a corporate, or for that matter, academic setting.

If you find yourself, due to pursuing a passion for some subject (computer virtualization in my case), in a position where you are helping to develop, market or finance something that will make customers ask themselves "Who came up with that neat ideat" then you should read Mr. Trott's book. Mr. Trott provides insight into the different types of innovation that companies engage in, the lifecycle of new products and how organizations use their intellectual and technological assets to their advantage as well as customers and even society at large.

2 of 4 people found the following review helpful:

4.0 out of 5 stars A useful textbook, October 18, 2006

By 

Murat Bengisu (Ýzmir, TURKEY) - See all my reviews
(REAL NAME)   

This review is from: Innovation Management And New Product Development (Paperback)

I am using this book as a textbook for an elective course (Innovation Management) in our Industrial Engineering curriculum. It is a comprehensive up to date book. I only manage to use a few chapters since it covers many important areas of innovation management. I recommend it to other academicians, to students and to those who are interested in various aspects of innovation management.