Customer Reviews

Innovation--The Missing Dimension

5 star:		(0)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

I work in a business that struggles to be innovative. There's many very smart people who are superb problem solvers. This book explains why a problem solving mindset may actually interfere with listening to customers and stimulating new ideas.

By thinking "who else should I invite into this conversation who might have another perspective," and "how can I get these people together and stimulate a deep conversation," I've begun to see another way to work with my colleagues that may help our organization push the envelope more. The authors offered very specific examples of these kinds of interpretative conversations.

This book has good case studies about garment industry, cell phone industry and biotech. Their economic argument pushing for more public spaces where interpretative conversations can occur was of less interest and I thought weaker than their company examples.