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Innovation You: Four Steps to Becoming New and Improved Hardcover – July 26, 2011
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“A useful guide to thinking about career changes, entrepreneurial leaps, or general self-improvement, DeGraff’s newest work is a must-read for those contemplating change and wanting to make more creative decision.”—Publishers Weekly
“Whether you’re looking to stay competitive professionally, make a career change, or just be inspired to greater personal creativity, this is the book to light the proverbial fire underneath you. It is a pragmatic, step-by-step framework for unlocking the unique capacity for growth in each of us.”—Tom Glocer, CEO, Thomson-Reuters Group, PLC
“This is not just another book on innovation. Jeff DeGraff takes a lifetime of learning and teaching and turns it into a conversation about what it takes to change, grow, and create. And he does it with honesty and wit. You’ll discover ‘we grow when our life sucks’ and other DeGraffisms that put into perspective the hard work and motivation that goes into innovating at work and in life.”—Beth Comstock, chief marketing officer, GE
“DeGraff translates the innovation strategies and practices used in top-shelf firms into an easy-to-follow road map for making our own lives new and improved. This book will show you how to really make innovation happen.”—Vijay Govindarajan, professor, Tuck School of Business, Dartmouth
More About the Author
Jeff has advised many of the world's leading corporations, using the Competing Values Framework that he co-created, on how to grow, change and ultimately move forward to see positive results. Jeff's clientele list reads as a 'who's who' of the business world, boasting Eaton, American Airlines, Coca-Cola, Microsoft, General Electric, Prudential and Pfizer, all as happy customers.
Clients call Jeff when they want to achieve a cultural change that leads to sustainable innovation and growth. Time and time again, clients have been enthralled and inspired by Jeff's speaking abilities and unorthodox view of innovation. He commands the room as he combines theory and practice to instill the mindset needed to make innovation truly happen. Jeff's ideas have gained such a following that he created the Innovatrium, an innovation institute in the heart of the University of Michigan's campus.
The Innovatrium is what every great innovator in the past has had: a laboratory for experimenting with new ideas and creating tangible prototypes to prove the concepts. Throw in the fact that you can write or draw on every surface while looking out the large bay windows at one of the most prestigious schools in the world and the inspiration simply becomes organic.
Not to be pigeon-holed; Jeff is also well known as an author whose witty and insightful prose have landed him regular columns with The Huffington Post, Psychology Today and Management Innovation Exchange. His talent for breaking down the steps needed to innovate effectively also prompted him to write a slew of successful books on innovation including Creativity at Work, Leading Innovation, Innovation You: Four Steps to Becoming New and Improved, and The Enlivened Self: The Art of Growing. Other publications that showcase Jeff's innovation principles are Business Week, Fortune, USA Today, Training+Development and the Wall Street Journal. He also has video learning modules with Big Think.
For the past 25 years Jeff has also spent his time as a Clinical Professor of Management and Organization for the University of Michigan's Stephen M. Ross Business school. His energetic personality and practical business experience have made his classes some of the highest rated and hardest to get into at Ross, and he enjoys discussing the changing face of innovation with the next generation.
Taking into account Jeff's extensive experience and mixing it with the creative streak and competitive edge he's known for, it is not hard to see why he is called 'the guru to the innovation gurus' of Fortune 500 Companies.
For more information visit www.JeffDeGraff.com.
Top Customer Reviews
As a student in his class at the University of Michigan, I learned how to use the Competing Values Framework to develop innovative solutions to business problems. In Innovation You, Jeff takes those same frameworks and makes them personal. The book really helped me think more holistically and more clearly about my life.
For instance, I now understand why I went to business school. I may not have been aware of it or able to articulate it at the time, but what I was doing was innovating in the "Collaborate" quadrant. Going to business school helped me increase my capabilities and develop a community (read: the Ross School of Business network and the U of M network more generally) that will be an important part of my life from now on.
During grad school I spent a lot of time working in the "Create" quadrant. I did a lot of self-discovery. Through my classes, group projects, and career-related self-assessment exercises, I learned about my strengths and my weaknesses. (It wasn't always pretty or easy, but like most things that don't kill you, it made me stronger.) I also worked on creating a positive vision of the future -- a kind of north star to help me way-find.
Now that I've graduated, I need to focus more on the "Compete" and "Control" quadrants. I need to develop a plan for creating prosperity in my life while maintaining my physical health and mental focus. And I need to develop consistent systems that will enable me to sustain my career success. If I do those things right, I should find the financial security I need.
There are no guarantees. As Jeff says, nothing is certain.Read more ›
It encourages you to focus on the process of innovation, rather than blindly following a particular approach to health, wealth, and happiness.
Innovation You teaches you how to identify your underlying behaviors and habits, so you are more sensitive to the "hard wired" approaches to change and threats. It encourages you to recognize your default reactions, and explore different approaches.
I particularly liked the way Innovation You encourages you to explore individuals, situations, and behaviors that you might find uncomfortable: often, "where the sparks fly," is where your great opportunities for change are to be found.
A small point, but--unlike many other change-based books--there are just a handful of characters, (i.e., illustrative stories), yet they reappear throughout the book, illustrating different stages of the "learning how to innovate" process. An excellent value.
I am in the process of applying the Innovation You framework to my job search post grad school. The Many Shots on Goal principle, in particular, has resonated loudly with me. It had not occurred to me to approach a job search like a venture capitalist would approach a business investment - simultaneously diversifying risk and accelerating the failure cycle. The framework has proven sound and the opportunities that are opening up for me are more exciting than anything I could have found in a traditional job search.
Most Recent Customer Reviews
It is not worth it, didn't even pay for it, and all the other reviews are fake reviews, you can just tell by the clear bias within the title. Don't fall for fake reviews.Published on May 12, 2012 by Winzji
This book is loaded with helpful ideas, tools, methods and examples to help you innovate AND motivate a better you. We're all really busy. Working hard. Read morePublished on February 24, 2012 by Jimmy
Jeff De Graff is a business school professor with real world experience: part of the team that grew Domino's Pizza from a small regional operation to the global powerhouse it now... Read morePublished on January 14, 2012 by Rob
I have to admit that I'm a bit jealous of Jeff DeGraff. He's written an excellent book -- so good I have author envy. Read morePublished on October 29, 2011 by Gregg Fraley
Jeff DeGraff (a.k.a. The Dean of Innovation) demonstrates his communications brilliance with his book as he introduces readers to sophisticated ideas in easy to read language so... Read morePublished on October 19, 2011 by Lucy Santana
This book started off good and then took a dive for a bit. However at about mid-point it took off like a rocket. Do not give up on it. Read morePublished on October 17, 2011 by Book Fanatic
Innovation You is what you need to think more realistically about personal change. We think we know everything and perceive that we know what we want and how to get there, but have... Read morePublished on September 3, 2011 by Daniel Cyr
I anxiously awaited the release of Jeff DeGraff's latest book - Innovation You. His book was a welcome inspiration and a pleasure to read as I recently flew across the country for... Read morePublished on August 21, 2011 by Peter B