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Innovation You: Four Steps to Becoming New and Improved [Hardcover]

Jeff Degraff
4.7 out of 5 stars  See all reviews (17 customer reviews)

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Book Description

July 26, 2011
In today’s frenetic, uncertain world, the “same old, same old” routines are perfect ways to go nowhere fast. What has worked for you before—professionally or personally—no longer gets results. Whether you’ve been downsized, reached the end of a long relationship, or found yourself questioning where you are in life, it’s clear you need to change. To innovate. Make it new. Make yourself new. Now, in this invaluable book, the world-renowned “Dean of Innovation,” Jeff DeGraff, shares his tried-and-true techniques on how to reinvent yourself—creatively and with maximum impact.

Innovation You reveals DeGraff’s unique four-step program to bolster your ingenuity and remake your life. From forging ahead in a new career to losing weight to finally pursuing that long-held dream, DeGraff’s strategies are effective and easy to follow. Inside you will learn to
 
Rethink Innovation: Find ways to think outside the box, seek out diverse opinions, and pay attention to the next great trend.
Rethink Your Approach: Use the Competing Values Framework to identify your natural innovation profile—do you compete, collaborate, create, or control?—and then deliberately draw from the other styles to augment your usual tactics.
Rethink Your Methods: Put your reinvention plan in motion—set specific, realistic, and meaningful targets, cultivate relationships with relevant mentors and experts, and try alternate methods to achieve your goals.
Rethink the Journey: Understand that innovation is a process and that progress comes in cycles rather than a quick straight line. Accept uncertainty, question assumptions, and acknowledge areas where you can improve.
 
Full of invigorating ideas, engaging anecdotes, practical wisdom, and inspiring success stories, Innovation You is your personal road map to reach your highest potential—and experience a bold new way of living.

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Editorial Reviews

Amazon.com Review

A Letter from Author Jeff DeGraff
Rebalancing Your Portfolio Life

Have you ever fantasized about your great escape? You know, getting away from the stressful job, the daily grind, the loveless marriage? What if you made a break for it and actually got all the way to the land of plenty only to find that it wasn’t what you really wanted? That’s exactly what I did (more than once) before I learned that the same mindset that drives a person to try to have it all eventually stops them from having what they really want.

I made my first great escape at twenty nine. I was exhausted. I had been running full-out for a decade. A marginal student from a blue collar neighborhood in Michigan, I made my way through three degrees in six years working as a Teamster. I got married at twenty three and put my wife through college, as well as the tornado that was my life. At twenty five, I turned my back on a professorship at a top university to go to work as an executive at a regional pizza company. Four years and three billion dollars later (for the company, not me alas), it was time to leave Domino’s Pizza, and my marriage, though not our daughter, who had arrived a year earlier. A single daddy, I retired at twenty nine in search of simplicity, solitude and solace. I found them all, but found them all wanting.

My daughter and I moved into a small but fairytale house. We sang songs, read rhyming books and went on magical adventures. Sure the meals were mediocre, the laundry a failed chemistry experiment and our personal appearance merely adequate, but we managed. During these four years I read every self-help book ever written, played my guitars incessantly and even learned to meditate. My social life was a patchwork of yoga instructors, performance artists and earth mothers. I smelled like patchouli and sandalwood. This was a life I wanted?

Time with my daughter aside, my soothing daily routines began to bore and annoy me. How much mindfulness and navel gazing could I really stand? How could I have fooled myself into believing that I could go from doing deals around the world to doing tea around the corner without getting altitude sickness? It wasn’t that I failed at making my dreams come true; rather it was that I succeeded only to find that they weren’t my real dreams at all.

It’s not just me. My guess is that it’s you too. You might be flirting with an old entrepreneurial idea and are considering chucking your present career to chase that long-held dream. Or maybe you’re a recently retired doctor boomerang back into a medical practice because fishing and golf just aren’t enough for you. Or maybe it’s your twenty five year old kid who is trying to reinvent herself after her hitch with the Peace Corps and is now back in school getting her MBA. We all seem to be chasing something we haven’t got or moving the bar once we get “there.” In my case, I’d gone from brashly pursuing goals to quietly searching for harmony, like a windshield wiper. And then, quite by coincidence, the next stage of my life began when I was able to make a shift in my perspective. Going over my portfolio of investments with a financial advisor, he metaphorically referred to them as though they were parts of my life. And just like that, I started to see new possibilities: High risk, high reward investments in startup biotech firms made me think about a new business I had long considered starting. Blue chips stocks with consistent returns suggested to me that I too needed to commit to daily discipline in areas of my life like exercise. Giving money to my alma mater reminded me how much I missed being part of a teaching community. The detailed research required to manage treasuries and bonds brought to mind the need to stay current by reading journals in my field of expertise.

We talked about how my investments were a work in progress just like me. Over time what I needed would change as my daughter grew up and went to college. In essence, I started to look at my investments as a series of cycles that closely resemble the seasons of my life. I began to see that maybe I could have it all, but just not all at once. More importantly, I came to see that having it all would require me to constantly balance my portfolio life instead of moving wholesale from one extreme to the other.

But achieving some semblance of balance is not a matter of slavishly recalibrating every detail of my life. I’ve come to see that paying attention to my need for what I call the “Four C’s” is the key: to Create, to Compete, to Collaborate, and to Control. When I am nurturing these areas of interest, I am nurturing the portfolio that is my life. My work with corporations and individuals today (I eventually did come out of that early retirement!) proves to me that these four categories are universal.

In my own life, paying attention to my need and desire to Create means that I keep a notebook for my creative ideas and that I maintain my lifelong interest in spirituality; I try to visit holy places of all religions when I am traveling.

In terms of nourishing my hunger for Competition, I try to keep a daily appointment with myself to work out (I also aim to meditate every day). My Competitive side also stokes my financial well-being; I actively manage my investments.

Paying attention to my instinct to Collaborate, I try to honor my need to feel and be capable: I want to keep learning and growing so I occasionally enroll in a continuing education course. I also recognize that staying connected to family, friends, and my community keeps my collaborative capabilities sharp and in focus. Last year I went on a camping trip with my family which is perhaps the greatest test of one’s ability to collaborate!

My need to maintain some Control over my life has led me to institute small rituals in my life: I keep a cash jar for family emergencies and as a way to satisfy my desire for productivity, I also occasionally volunteer for projects that will enhance me professionally, even if they don’t pay.

Like any high-performance portfolio, taking the long view requires that what I do and the changes I might make must reflect what I believe I really want at any given time. This means that I may pursue very different types of outcomes in various areas of my life. For example, I may seek to CREATE by traveling to Bhutan, one of the few places I’ve never been to, while also seeking to CONTROL by moving some of my investments out of the volatile market and into a savings account. Over time, you will recognize a rhythm to these patterns in your life; compartmentalizing demands and desires into the Four C’s may actually free you up to pursue the wildest of options!

I sometime feel like I’m Forrest Gump. But being in the right place at the right time is a matter of both luck and readiness. My story goes on but this time with a diversified portfolio. Six years after my daughter and I struck out on our own, I married again and my wife and I have two children together. I became a professor and built a successful business. I even found time to write a few books. We are now a portfolio family. Some weeks it’s about the kids: Karate, violin, catechism and the like. Some weeks it’s about the career: Travel to clients, lectures, academic papers and so on. Every Sunday my wife and I talk about our portfolio life. We shift things around, create hybrid solutions and connect a lot of dots. With a little luck, most of the time our portfolio is reasonably balanced and for that we are grateful.

Imagine if your dreams came true the day you graduated from high school: The bright lights of Broadway, a fast car, married to the beautiful homecoming queen, or whatever. Would you still be happy today? While some are, many of us have outgrown our early dreams and have new ones to pull us forward. So while you’re planning for your way to the future, why not leave a little room for the things you don’t now? Diversify your portfolio life to hedge against unforeseen challenges and give yourself the freedom to pursue emerging opportunities. That way you can have it all…when you really want to have it.

Review

Advance praise for Innovation You
“A useful guide to thinking about career changes, entrepreneurial leaps, or general self-improvement, DeGraff’s newest work is a must-read for those contemplating change and wanting to make more creative decision.”—Publishers Weekly

“Whether you’re looking to stay competitive professionally, make a career change, or just be inspired to greater personal creativity, this is the book to light the proverbial fire underneath you. It is a pragmatic, step-by-step framework for unlocking the unique capacity for growth in each of us.”—Tom Glocer, CEO, Thomson-Reuters Group, PLC
 
“This is not just another book on innovation. Jeff DeGraff takes a lifetime of learning and teaching and turns it into a conversation about what it takes to change, grow, and create. And he does it with honesty and wit. You’ll discover ‘we grow when our life sucks’ and other DeGraffisms that put into perspective the hard work and motivation that goes into innovating at work and in life.”—Beth Comstock, chief marketing officer, GE
 
“DeGraff translates the innovation strategies and practices used in top-shelf firms into an easy-to-follow road map for making our own lives new and improved. This book will show you how to really make innovation happen.”—Vijay Govindarajan, professor, Tuck School of Business, Dartmouth

Product Details

  • Hardcover: 256 pages
  • Publisher: Ballantine Books (July 26, 2011)
  • Language: English
  • ISBN-10: 0345530691
  • ISBN-13: 978-0345530691
  • Product Dimensions: 0.9 x 6.4 x 9.6 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #479,966 in Books (See Top 100 in Books)

More About the Author

Jeff DeGraff is a visionary in the field of Innovation and Creativity. The long list of companies and organizations who have sought his advice includes GE, Eaton, Coca Cola, the FBI, Telemundo, Pfizer, and many more.

His breakthrough methods for the systematic development of innovation, applying innovation to the practice of leadership, and monetizing innovation, coupled with his dynamic and personal style, have made him a leader in the field. He has also championed hands-on action learning by establishing Innovatrium, an innovation laboratory across the street from the Ross School of Business, University of Michigan, where he serves as a Clinical Professor. Innovatrium is the future of business education, where business leaders, professors and students collaborate to solve real world interdisciplinary problems.

Jeff is also a renowned speaker and has given keynote speeches in national and international conferences for GE, Visa, American Airlines, and many others. His books, including "Creativity at Work" and "Leading Innovation" have been used as Innovation playbooks by many Fortune 500 companies.

Jeff's new book, Innovation You: Four Steps to Becoming New and Improved, is ON SALE July 26, 2011.

More info at www.InnovationYou.com.

Customer Reviews

4.7 out of 5 stars
(17)
4.7 out of 5 stars
The Dean's approach makes this book very easy to read. Lucy Santana  |  8 reviewers made a similar statement
In Innovation You, Jeff takes those same frameworks and makes them personal. Justin R Adams  |  5 reviewers made a similar statement
Most Helpful Customer Reviews
5 of 7 people found the following review helpful
5.0 out of 5 stars An uncommonly useful look at a familiar topic September 7, 2011
Format:Hardcover
Jeff DeGraff's Innovation You is an uncommonly useful book; rather than presenting a "prescription for success" based on a universal process or system, Innovation You teaches you how to innovate.

It encourages you to focus on the process of innovation, rather than blindly following a particular approach to health, wealth, and happiness.

Innovation You teaches you how to identify your underlying behaviors and habits, so you are more sensitive to the "hard wired" approaches to change and threats. It encourages you to recognize your default reactions, and explore different approaches.

I particularly liked the way Innovation You encourages you to explore individuals, situations, and behaviors that you might find uncomfortable: often, "where the sparks fly," is where your great opportunities for change are to be found.

A small point, but--unlike many other change-based books--there are just a handful of characters, (i.e., illustrative stories), yet they reappear throughout the book, illustrating different stages of the "learning how to innovate" process. An excellent value.
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5 of 7 people found the following review helpful
5.0 out of 5 stars How to play the game of life and win August 2, 2011
Format:Hardcover
Professor Jeff DeGraff thinks of himself as a football coach. He wants to help you understand the game of life so you can call the right play at the right time.

As a student in his class at the University of Michigan, I learned how to use the Competing Values Framework to develop innovative solutions to business problems. In Innovation You, Jeff takes those same frameworks and makes them personal. The book really helped me think more holistically and more clearly about my life.

For instance, I now understand why I went to business school. I may not have been aware of it or able to articulate it at the time, but what I was doing was innovating in the "Collaborate" quadrant. Going to business school helped me increase my capabilities and develop a community (read: the Ross School of Business network and the U of M network more generally) that will be an important part of my life from now on.

During grad school I spent a lot of time working in the "Create" quadrant. I did a lot of self-discovery. Through my classes, group projects, and career-related self-assessment exercises, I learned about my strengths and my weaknesses. (It wasn't always pretty or easy, but like most things that don't kill you, it made me stronger.) I also worked on creating a positive vision of the future -- a kind of north star to help me way-find.

Now that I've graduated, I need to focus more on the "Compete" and "Control" quadrants. I need to develop a plan for creating prosperity in my life while maintaining my physical health and mental focus. And I need to develop consistent systems that will enable me to sustain my career success. If I do those things right, I should find the financial security I need.

There are no guarantees. As Jeff says, nothing is certain. But with the right way of thinking about the game of life and the right coach guiding you in your play calling, you dramatically increase your chances of becoming the new and improved person you want to be.

As you can tell, Innovation You has been very helpful to me. I hope it's just as helpful to you. Good luck!
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9 of 13 people found the following review helpful
1.0 out of 5 stars fake Reviews, and Nothing new May 12, 2012
By Winzji
Format:Hardcover
It is not worth it, didn't even pay for it, and all the other reviews are fake reviews, you can just tell by the clear bias within the title. Don't fall for fake reviews.
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Most Recent Customer Reviews
4.0 out of 5 stars A new slant on a somewhat popular perspective
I checked this book out from the library for a test spin. I found the guidance and exercises included to be so helpful that I wanted to have it available when dilemmas present... Read more
Published 28 days ago by kimmpossible
5.0 out of 5 stars A Wonderful Guide for Innovation and Personal Encouragement and...
This book is loaded with helpful ideas, tools, methods and examples to help you innovate AND motivate a better you. We're all really busy. Working hard. Read more
Published 15 months ago by Jimmy
5.0 out of 5 stars Stuck for ideas? Read this book!
Jeff De Graff is a business school professor with real world experience: part of the team that grew Domino's Pizza from a small regional operation to the global powerhouse it now... Read more
Published 16 months ago by Rob Cuesta
5.0 out of 5 stars Finally a book on Personal Innovation
I have to admit that I'm a bit jealous of Jeff DeGraff. He's written an excellent book -- so good I have author envy. Read more
Published 19 months ago by Gregg Fraley
5.0 out of 5 stars The Dean of Innovation has made his proven method accessible as...
Jeff DeGraff (a.k.a. The Dean of Innovation) demonstrates his communications brilliance with his book as he introduces readers to sophisticated ideas in easy to read language so... Read more
Published 19 months ago by Lucy Santana
5.0 out of 5 stars Extremely Useful
This book started off good and then took a dive for a bit. However at about mid-point it took off like a rocket. Do not give up on it. Read more
Published 19 months ago by Book Fanatic
5.0 out of 5 stars The Tool for Personal Change
Innovation You is what you need to think more realistically about personal change. We think we know everything and perceive that we know what we want and how to get there, but have... Read more
Published 20 months ago by Daniel Cyr
5.0 out of 5 stars Russian nesting dolls as a metaphor for personal growth
I anxiously awaited the release of Jeff DeGraff's latest book - Innovation You. His book was a welcome inspiration and a pleasure to read as I recently flew across the country for... Read more
Published 21 months ago by Peter B
5.0 out of 5 stars An honest, direct approach to innovation
Innovation You showcases DeGraff's natural talent for dynamic storytelling with his passion for the book's subject matter. Read more
Published 21 months ago by AdriW
5.0 out of 5 stars I'll Take A Dozen
I have always been intrigued by the subject of innovation and creativity. I have purchased numerous books. Read more
Published 21 months ago by Daniel Stotz
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