The Innovation Zone: How Great Companies Re-Innovate for Amazing Success [Hardcover]

Thomas M. Koulopoulos (Author)

Book Description

Publication Date: February 24, 2009

The Innovation Zone demonstrates that most dynamic innovations are not a single stroke of brilliance and great, new products but are a disciplined, easily-learned business process that includes an organizational incubator that supports and sustains the practice of turning ideas into breakthrough innovations. Debunking nearly all other books' approach that innovation is just great products, classic examples such as GM and OnStar(R) and 3M and Post-It-Notes(R) demonstrate how the author's Six Lessons of Innovation can be learned, refined, and developed by leaders and organizations into core competencies for success.

Editorial Reviews

Review

"Innovation is a critical ingredient of any growth strategy, and it's implicit in the business model of all smart enterprises. Koulopoulos dissects what it takes to innovate, so that others can learn from the rich examples in this book." -- James Champy, chairman of consulting, Perot Systems; coauthor, Reengineering the Corporation

"Koulopoulos's distinctions between innovation and invention are fascinating. An important read for anyone looking to build and foster a culture of innovation within his or her comnpany." --Colin Angle, CEO and cofounder, iRobot

"Takes the mystery out of innovation. Moves innovation from something secret, behind the curtain, sequestered in the laboratory to a real-life, practical approach of freeing staff to generate ideas and work the ideas through a rigorous process that produces results." --Janice M. Abraham, president and CEO, United Educators

About the Author

Thomas Koulopoulos is president of The Delphi Group, an Inc. 500 technology management and advisory company whose client list includes the Mayo Clinic, FBI, NYSE, Air France, CitiCorp, Apple, IBM, Microsoft, HP, Oracle, and others. A noted expert and author on business and technology innovation, he also is currently Executive Director at the Center for Business Innovation at Babson College and a frequent contributor to Forbes, BusinessWeek, NPR, and CNN.

Product Details

• Hardcover: 256 pages
• Publisher: Nicholas Brealey Publishing (February 24, 2009)
• Language: English
• ISBN-10: 0891062343
• ISBN-13: 978-0891062349
• Product Dimensions: 9.1 x 6.2 x 0.8 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #1,168,613 in Books (See Top 100 in Books)

More About the Author

If you're looking for details go to my web page at http://www.tkspeaks.com

If you want the essentials here they are:

About me:
I've spent 30 years living at the intersection of busines and IT, from tech junky to Inc. 500 CEO to senior leader for a $2Billion company. These experiences have developed my core competency in writing and speaking on the social, organizational and human impact of technology. However, I'm not a technology bigot. I believe strongly in the importance of leadership, core behaviors, organizational and cultural values in leveraging technology. The real opportunities and challenges for organizations, and in life, are tied directly to understanding human behavior and culture.

I'm not a Luddite, but....
... I have a 1920's L C Smith Corona, a 1940's Graflex, and an original Nuremberg Chronicle (CIRCA 1493) on display in my library - all to remind me that our generation has no monopoly on great ideas.


About my writing:
- It's about people. I focus on the human condition first and foremost.
- It's about the context of change. No problem or solution is entirely new. There is always a historical precedent that we can use to guide our thinking.
- It's based on experience and practical observations. Dogma is fun but you can't feed yourself with it.
- It's about simplicity. I believe that even the most complex ideas can be made simple. The simpler they are the more likely they are to empower people to apply them.

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Must Read, May 2, 2009

By 

Debra Jay "DJ" - See all my reviews

This review is from: The Innovation Zone: How Great Companies Re-Innovate for Amazing Success (Hardcover)

Koulopoulos has written a book that I thought was exceptionally easy to read, kept my attention throughout, was sprinkled with humor and memorable anecdotes and most of all provides dozens of take-aways.

The book is formatted and structured in a way that makes it easy to navigate, with lists of key points, well illustrated charts and models, and many pull quotes to make it very easy to scan and reinforce the highlights.

I've been following the innovation topic for some time and have read a number of books on the subject. I was honestly skeptical that this book would add much. I was pleasantly surprised. The book captures not only the concepts but many practical examples of innovation, summarized into the Author's Seven Lesson and Five Laws of innovation. I felt that this provided a clear and concise way to communicate the essential elements of innovation. Ample examples back up each of the laws and lessons.

The book also provides diagnostics to assess your own innovation capability. This would actually make for a good follow-up book, which I hope is in the works!

My favorite part of the book was the author's style of writing. It's direct, humorous and it drew me in. I've heard Koulopoulos speak and wondered if his writing would come close to his captivating in-person voice - it definitely does!

A must read for anyone serious about the topic of inovation.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Praise for The Innovation Zone, March 27, 2010

By 

Judith L. Glick-smith (Cumming, GA, United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: The Innovation Zone: How Great Companies Re-Innovate for Amazing Success (Hardcover)

The latest business buzz word is "innovation." However it tends to be over-used and misused, especially when it is confused with "invention." Invention is about creating "stuff;" innovation is about creating "value." Adding to the confusion is the pressure for companies to innovate faster, which is misinterpreted to mean how fast an organization gets product out the door. The velocity of innovation does not mean time-to-market. In "The Innovation Zone: How Great Companies Re-Innovate for Amazing Success," Tom Koulopoulos clarifies what innovation is and is not. He defines innovation as "a process of change with measurable value." This is a seemingly simply notion on the surface, but not so simple to grasp or implement.

Koulopoulos illustrates the concepts of innovation through well-documented case studies of those organizations, such as Amazon, NASA, and Sony, who have been successful innovators. Based on the experiences of these organizations, he provides a meta-process for implementing an innovation zone. This meta-process is derived from seven lessons of innovation: (1) Build for the unknown. (2) Fail fast. (3) Abandon the success of the past. (4) Separate the seeds from the weeds. (5) Focus on process over product. (6) Create an innovation experience. (7) Challenge conventional wisdom.

It is so easy in business, especially when things are going well, to become complacent. We resist innovation because it ALWAYS threatens the status quo. Therefore, as with all enterprise initiatives that have come before it (e.g., business process re-engineering, knowledge management, etc.), there MUST be support at the CEO level to ensure success. But even if there is resistance within the higher levels of the organization, the "now" generation of workers, who work for the sheer joy of the journey, will serve as the drivers of innovation. Companies who choose not to adopt a process of innovation will find it is very hard to sustain a command and control environment with people who are impervious to rejection and change.

This is one of the most important business books of our time. It is rich with content, which is very different from most business books on the market today. I find I can scan the first and last chapters of other business books and have a good understanding of what the book is about, and, quite frankly, be annoyed at the lack of substantive information. This is not so with "The Innovation Zone." You will want to read, study, and absorb every word, every concept. This book is extraordinarily well-written, and, best of all, it rings true.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Innovation can be taught., April 17, 2009

By 

Michael J. Cunningham (Harvard, MA USA) - See all my reviews

This review is from: The Innovation Zone: How Great Companies Re-Innovate for Amazing Success (Hardcover)

Tom K has done it again. He has taken what will be one of the most important strategic topics for us all today and created a road map so an organization can do it.

All too often innovation is considered something ethereal or hard to get your hands around, but Tom has shown that a deliberate and well laid out strategy can turn laggards into leaders.

The well-researched examples show Tom's approach to innovation. He has listened, absorbed and dissected the successful strategies of many and created a super blueprint for any company suffering from complacency.

The more I read this book, the more jazzed I was about Tom's call to action. He is obviously passionate about the topic and the Innovation Workshops he now delivers to "walk the walk" are just dynamite.

The ability to reinvent, survive tough times and scale a business all have innovation at the core. However, a good idea on its own will not become successful you have to act on it. The Innovation Zone is the cure for businesses with the blues.