- Publisher: Audio-Tech Business Book Summaries (2000)
- ASIN: B001MSSI5S
- Average Customer Review: 4.4 out of 5 stars See all reviews (248 customer reviews)
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Innovator's Dilemma, The (Business Book Summarized on CD)
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1. Disruptive technologies often are invented in traditional large companies. Example: at Seagate Technology, the biggest producer of 5,25 disks, engineers in 1985 designed the first 3,5 disk.
2. The marketing department examines first reactions from important customers to the new technology. Then they notice that existing customers are not very interested and they conclude that not a lot of money can be made with the new product. Example: this is what happened at Seagate. The 3,5 disk's were put upon the shelf.
3. The company keeps on investing in the traditional technology.Read more ›
Christensen builds his thesis upon the notion that technology comes in two broad flavors: sustaining and disruptive. Established product lines use sustaining technology to make incremental improvements. In the language of biology, sustaining technology facilitates gradual Darwinian evolution where incremental improvements coupled with survival of the fittest lead to gradual product improvement. For example, tire manufacturers use sustaining technology to enhance the tread, sidewall, and belt design of automotive tires.Read more ›
The Innovator's Dilemma makes a compelling argument based on the author's study of the computer disk drive industry. Disk drive manufacturing was chosen for its frequent turnover of technology and competitors in a relatively short timespan.
Cristensen places technological innovations in two categories: sustaining and disruptive. Sustaining innovations are those that help sustain an organization's existing customer base by improving the performance, capacity, reliability, or value of an existing product technology. Disruptive innovations produce products that are technologically inferior from the perspective of a firm's existing customer base. Disruptive products, however, may include improvements that, while unimportant to the existing market, hold potential for new and emerging markets. Christensen uses the example of the introduction of small 50cc Honda motorcycles in the late 1950's. From the perspective of the existing motorcycle market at the time, the Honda was inferior compared to larger, more powerful motorcycles such as Harley Davidson and BMW. Honda found a niche, however, as a dirt bike - an emerging market that had not been explored by other manufacturers but was ideally suited for a small, inexpensive motorcycle.Read more ›
Most Recent Customer Reviews
great shipper... book is a little Juvenile in it's information and a tad long winded about the early chips.. kinda a ya ya ya... Read morePublished 12 days ago by rob barrett
Provides an insightful framework for business leaders to think through the issues associated with technology developments and the associated impacts on markets and products. Read morePublished 17 days ago by Peter
Simply put, one of the best business books I've read. Christensen clearly describes the issues, explores variations on a theme, and has good empirical evidence to support his... Read morePublished 21 days ago by Kurt S.
By the first chapter of this book Ive already become a better manager.Published 23 days ago by Christopher
Great book on innovation, different examples in different industries. Could be shorter as it overextends in some parts. E vehicles example outdatedPublished 1 month ago by Mauricio Ramos Arango
Great book... Concepts true and still in use till now! Very insightful and thought provoking. A Must read for all!Published 3 months ago by Amazon Customer
This was an interesting and thoughtful review of diverse technologies and specifically tackling the problem of how to innovate when it cannot be proven what the next technology... Read morePublished 3 months ago by scuba goddess
This is a brilliant book for anyone working in Innovation or struggling with what to do. This is a framework for thinking and doing. Read morePublished 5 months ago by Simon van Wyk